Here Dave Ward explains the inspiration behind his Under-The-Jack Pack: Every day, I make a mile-long trek from the train station to my house through a rough neighborhood; I realized I’d feel safer if I wasn’t advertising the fact I had a laptop with me. I started thinking about ways to conceal it and came up with the idea of a laptop sleeve with straps. The Under-The-Jack Pack is small and discreet enough to fit under a jacket or hoodie. It’s great for situations where a large bag or backpack isn’t necessary: happy hour in crowded bars, commuting on crowded trains, or biking to and from work — to name just a few.
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