Reddit reviews Advanced Google AdWords, Second Edition
We found 4 Reddit comments about Advanced Google AdWords, Second Edition. Here are the top ones, ranked by their Reddit score.
We found 4 Reddit comments about Advanced Google AdWords, Second Edition. Here are the top ones, ranked by their Reddit score.
"Where do you see yourself in three years?"
"I want to think like Avinash. Execute like Brad Geddes. And sell myself like Rand Fishkin."
"What Should I Learn"
What Next?
If you're in Chicago, Minneapolis, New York, San Fran or LA -- there are tight knit communities that have awesome networking events going on all the time. Something similar exists in the other agency cities.
I'm in MN, but here's an example of what I mean by we're a super active and accessible community:
If you show up, ask questions, and drink beers with us while we talk shop after -- you are golden. Most of these are open to anyone, and virtually every event has a before & after 1hr meet & greet. Also, most of us are introverts too, so that isn't an excuse not to join. We come out of the woodwork to socialize & network because we're passionate about what we do. Free booze and food are just a plus.
Resume and email solicitation are formalities at this point. You don't have experience so there's nothing on your resume. No one cares about your college degree (yuck, sorry... it's the truth though). It's incredibly difficult to differentiate yourself going the "submit resume and polite email" route.
We're networkers. Do your industry homework. Make your passion clear, and just come talk to us over a beer at an industry event. Find us on Twitter & LinkedIn, ask questions, and let us know you want in!
Without more information, most of this is speculation, but....
Sitemap and 404s have relatively nothing to do with a display campaign... unless they're sending them to a 404 error page (lol).
I'm betting the audience for those campaigns is awful. Probably some high level affinity audience?
I'd definitely consider call tracking. Adwords has the ability for search campaigns - but I like CallRail, personally.
Do you have access to the Adwords account? I'd get in there ASAP and take a look at it yourself. By the sounds of it, in 2-3 months you could probably manage this better than this agency, if you wanted to learn (https://www.amazon.com/Advanced-Google-AdWords-Second-Geddes/dp/1118194500)
http://www.amazon.co.uk/Advanced-Google-AdWords-Brad-Geddes/dp/1118194500/ref=dp_ob_title_bk
This is the book that got me started but unfortunately it's dated. I don't recommend any print books for learning strategies as they go out of date less than a year off the press.
I would recommend reading this book: http://www.amazon.com/Advanced-Google-AdWords-Second-Edition/dp/1118194500
Even if you don't end up managing your campaign in the long run, it will help you distinguish good agencies from bad ones.