Reddit reviews Automate This: How Algorithms Came to Rule Our World
We found 3 Reddit comments about Automate This: How Algorithms Came to Rule Our World. Here are the top ones, ranked by their Reddit score.
Be glad you're not learning at a university. One reason digital marketing has not worked as well as it should is that education and training ends up being all about silos ("social media" or "mobile") rather than having a foundation in strategy. By being self-taught, you can avoid that trap.
It will be hard to get a job in digital marketing without experience or a degree, especially if you just respond to job listings. Instead, pick an emerging area of interest (VR, AR, Blockchain, whatever) and write things that are genuinely helpful and illuminating -- don't cheerlead or parrot the existing POV. Find an angle that's interesting enough to get the attention of industry leaders.
Where to Start
Why read a book about war from a guy who died in 496 BC? Because he's the most famous strategy thinker in business. He is still admired because his thinking is very smart and very clear.
http://www.amazon.com/Five-Important-Questions-About-Organization/dp/0470227567/ref=pd_sim_b_1?ie=UTF8&refRID=0J3SSMAE3DF0P381FFYK
http://www.amazon.com/The-Essential-Drucker-Management-Essentials/dp/0061345016
Peter Drucker is probably the second most famous strategy thinker in business, One of my favorite quotes from him: "There is nothing quite so useless as doing with great efficiency something that should not be done at all.”
Note: After you read Sun Tzu and Drucker, it will make so much sense to you that you will assume business naturally works strategically and that things are pretty logical. Distressingly, the opposite is true, because businesses are run by humans and all humans are a little crazy.
Continuing Education
Technology
Videos:
http://www.youtube.com/watch?v=GPaf9YGz6Es
http://www.youtube.com/watch?v=aWvfOhWYwi8
http://www.youtube.com/watch?v=cdgQpa1pUUE
https://www.l2inc.com/video/scott-galloway-at-dld-2017
The Lights In The Tunnel (Grab the PDF eBook and pay whatever you like for it.)
http://www.thelightsinthetunnel.com/
The Second Machine Age
http://www.amazon.com/The-Second-Machine-Age-Technologies/dp/1480577472
Automate This: How Algorithms Came To Rule Our World
http://www.amazon.com/Automate-This-Algorithms-Came-World/dp/B00D9T9IQG
On Reddit, read Futurology and Singularity
http://blogs.forrester.com/marketing_and_strategy
http://www.prophet.com/thinking/publications
http://blogs.hbr.org (sign up for a free account)
Ad tech = Ad Exchanger
AdWeek, AdAge, Cynopsis, eConsultancy, DIGIDAY
Mobile = MobileMarketer, MMA Smartbrief
Search = MarketingLand, SearchEngine Watch
Research = eMarketer, BizReport, Marketing Charts
Social = SmartBrief on Social Media, Social Media Today
Agency = Mediapost MAD, ClickZ experts
http://www.mediaredefined.com/
Hope this helps. Don't freak out about how long the list is -- the foundational stuff is really in the four books under "Where To Start". And the ad tech stuff is well covered by Ad Exchanger.
It because of profit. The stock market has led the way to the fastest transactions ever. If it wasn't for the stock market you might not have fiber. Banks know that by holding a little from everyone for a short time they can run up a ton of profit. Think about it this way. You give ma a dollar. Until I actually acknowledge that I took your dollar I use it to make money, not much but for ease of demonstration say 10 cents. Three or four days later I acknowledge your deposit and you can either save your money (making way less on it than I do) or spend it. 10 cents isn't much but if I do millions of transactions a day, I'm cleaning up. The stock market people figured this out long ago. Read the book Automate This by Stiner heres a linkhttp://www.amazon.com/Automate-This-Algorithms-Came-World/dp/B00D9T9IQG
I think a good question would be--how do we perceive automated news stories we were told are automated, vs ones we weren't? The book Automate This talked about computer-generated symphonies. When people just listened to the music, they were deeply moved by it. When they were then told that it was created by a computer, their assessment changed retroactively and they could "just tell" that it lacked something, soul, the human touch, whatever. If they were told beforehand, they couldn't enjoy the music, and found it cold and mechanical. So we're dealing with that psychology. That people think they can tell the difference doesn't mean they actually can.