Reddit reviews Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising
We found 2 Reddit comments about Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising. Here are the top ones, ranked by their Reddit score.
Ogilvy on Advertising
Truth, Lies, and Advertising
Hey, Whipple
Bill Bernbach's Book
The Book of Gossage
Unfortunately, the concept is a total rip-off. First conceived by Bill Bernbach's creative team at DDB for their client Volkswagen, the ad showed a VW Fox parked in front of a barn upon which a shadow of a giant stealthy fox (the animal) was cast rather than the shadow of the car. I really wish I could find an image of this ad online, but the best I can do is link to the book where the ad can be seen: http://www.amazon.com/Bill-Bernbachs-Book-History-Advertising/dp/0394549201
This is not some obscure ad – this is an ad that virtually any well-trained advertising Art Director would be familiar with.