Reddit Reddit reviews Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

We found 13 Reddit comments about Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition. Here are the top ones, ranked by their Reddit score.

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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
John Wiley and Sons
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13 Reddit comments about Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition:

u/vladh · 5 pointsr/startups

I highly recommend this book.

Edit: We updated the post to add this link.

u/studiotitle · 2 pointsr/logodesign

Basically you brand for an idea, feelings, values or maybe even a story/history .. and not a literal activity or object.

It sounds complicated but think of it this way. What does Nike's logo convey? Speed, momentum, agility. The exact messages are subjective but the overall theme is easily understood by consumers. Athletisism. Theres reasons why thier logo was never a shoe.. same for adidas.


This book will help.
https://www.amazon.com/Designing-Brand-Identity-Essential-Branding/dp/1118099206

As long as you use elements and compositions that communicate certain (sometimes abstract) ideas youll be fine! Slanted objects: movement. Heavy lines: strength. Leading lines: progress etc.

u/wanahmadfiras · 2 pointsr/graphic_design

Random people on Reddit will be the most transparent.XD
I have asked the designers, they seemed okay but who knows what's inside?

I do consider to take a short course or at least a proper online course. Right now, I'm learning digital print production using EFI products.

If you can suggest some good online courses?

Some books that I have studied properly:

  1. https://www.amazon.com/Graphic-Design-Reference-Specification-Book/dp/1592538517

  2. https://www.amazon.com/Grid-Systems-Graphic-Design-Communication/dp/3721201450

  3. https://www.amazon.com/Layout-Essentials-Design-Principles-Using/dp/1592537073

  4. https://www.amazon.com/Designing-Brand-Identity-Essential-Branding/dp/1118099206

    If anyone can recommend books specifically for print design, that would be great.:)
u/ContemplateReflectio · 2 pointsr/graphic_design

I think i'm not quite following. What exactly is the theme of the essay that you have to write?

Branding for a student festival? "Relevant literature for my practice" sounds like it refers to theatre.

Maybe these books can help you:

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

Paul Rand - Thoughts on Design

If you could be more specific/clear things up, i'd be happy to recommend more books.

u/dasautofrau · 1 pointr/marketing

I found the The Brand Gap to be very elementary. If you've been in marketing for a while you should already have a solid foundation on branding that that book covers. It's definitely an easy read and a great source for an introduction to branding.

With that said, I'd recommend:

u/yobilltechno · 1 pointr/Entrepreneur

Check out the book Designing Brand Identity . Its a great resource for questions like this.

u/GoldenSparrow · 1 pointr/graphic_design

The second edition of Logo Design Love by David Airey came out relatively recently. It's great. The first edition was outstanding and I was surprised to see that the second is even better.

Also, Designing Brand Identity by Alina Wheeler is wonderful as well.

u/2UnpopularOpinions · 1 pointr/DesignJobs

I don't have much time to go dig up a ton of links, however, this should get you started with how to go about producing good logo designs. What Aaron Draplin does in this video is how the logo design process should work.

Aaron Draplin for Lynda designing All Base Concrete Foundations Logo

Widely regarded as one of the greatest Identity Designers of all Time:
Paul Rand, Identities

I also highly recommend this book:
Designing Brand Identity

Good luck, and don't design for quantity. Design for quality. If your work is worth it, you won't have trouble finding work.

u/_Gizmo_ · 1 pointr/graphic_design

Designing Brand Identity by Alina Wheeler is a great book and I think would be a good starting place for you. And just some advice, brand identity is about showing the experience and personality of the brand. It is much, much, more than just the logo or stationery or how a website is designed. You are telling a story of the brand.

u/szer0 · 1 pointr/graphic_design

Get Designing Brand Identity. It covers the basics.

Look at other schools for inspiration. Find their brand guidelines, or identity guides. If you can't find any specific to schools, look at other brands guidelines for info/inspiration. Here's a couple.

Find their needs and keep to the essentials. When and if they need branded coffee cups or USB-sticks, you'll be there to add them.

Do they have competition in the area? What's their identity? Make sure you're different from their branding.

u/hansolosolosolo · 1 pointr/Entrepreneur

My background: I'm a business attorney working in part with small businesses and also an entrepreneur in my own right for a marketing services company separate from my practice of law.

I often see people pursuing startups going after the flashy book titles that are on the less technical side.

While this can be fine, I'd really recommend doing as much research as you can stomach into the nitty gritty, often un-fun things that people don't care for. As a lawyer, plenty of this is fun for me, but I appreciate that it's hard to hold one's attention on legal issues or accounting.

For example, I always hear people say good things about that Lemonade Stand accounting book: https://www.amazon.com/Accounting-Game-Basic-Fresh-Lemonade/dp/1402211864. You may not need to do the accounting yourself when you start a business, but you probably will, and even if you don't, it's better to have some sort of handle on it to oversee whoever's doing it.

So learn the basics of accounting and try to put them in to practice in your personal life. Plot out your personal budget, if you don't already. Practice with tracking and sorting your expenses. You can even do this with the free accounting apps out there like Wave. Fundamentally, business accounting isn't all that different than personal, so read the basics then practice!

I wish I could think of some valuable books that explain some basics of the legal side of small business formation and operation, but I guess since I do it myself I don't really know of any offhand, go figure.

I'm also a big advocate for branding. This isn't just logo design, it's a ton of stuff, and not always the obvious stuff. Branding is especially important for a newcomer, because you don't have the history...so you might as well try and brand like you're established! My go to here is: https://www.amazon.com/Designing-Brand-Identity-Essential-Branding/dp/1118099206