Reddit reviews Experiencing Nirvana: Grunge in Europe, 1989
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It was indeed from late 1989 -- check the gig log here. Bleach did very well on college radio. If you were a college student into indie music at that point chances are you'd think of nirvana as a relatively big band by that point already.
Sub Pop artists also fared quite well in terms of recognition in Europe. IIRC the tour was pretty successful.
The photo is from Bruce Pavitt's (Sub Pop co-founder) book called Experiencing Nirvana that showcases his photos from the 1989 European tour.
I think the book you're thinking of is Experiencing Nirvana: Grunge in Europe, 1989
Nirvana by Everett True is probably my favourite Nirvana-related book. It's just entertaining and full of lots of the anecdotal shit you would get from someone who was running in the same circles at the time.