Reddit reviews Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application
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Used Book in Good Condition
I've posted this before but I'll repost it here:
Now in terms of the question that you ask in the title - this is what I recommend:
Job Interview Prep
Junior Software Engineer Reading List
Read This First
Fundementals
Understanding Professional Software Environments
Mentality
History
Mid Level Software Engineer Reading List
Read This First
Fundementals
Software Design
Software Engineering Skill Sets
Databases
User Experience
Mentality
History
Specialist Skills
In spite of the fact that many of these won't apply to your specific job I still recommend reading them for the insight, they'll give you into programming language and technology design.
Short version: Start with a target customer profile, a value proposition, and a specific purpose for the site.
Long version: Develop a philosophy you could write a book about, hire a literary agent, publish, have customers fund your advertising. The Art of War angle is taken.
Writing Prompt: This Is What Happens When You Let Developers Create UI We're different because ...
Run with it.
The internet is a distribution platform for the written word. Typing up some lookalike content and calling it a day isn't going to work well.