Reddit reviews How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business

I've seen it happen in IAMA before. Some person starts an AMA, starts answering questions with "I cover that in my book, buy it here." People notice the motive, backlash ensues. It's all pretty organic. In fact, this is the first time I have ever noticed a mod jumping in to to explain the situation. But then again, I don't frequent that sub any longer.

Honestly it's one of the reasons I unsubscribed from IAMA. I think most of the posts in there are purely fictitious but then you get these guys who periodically show up, who are some of the only people who obviously are who they say they are and they get downvoted for trying to sell some of their work. Bonkers if you ask me.

Sometimes it works pretty well, I think Ken Jennings is an example of how to put the sell to Reddit. He came in with a great attitude answered a ton of questions with really funny replies and essentially said to check out his book and website if you liked the AMA. Of course, we can't all be Ken Jennings, but I think that is a good precedent on how to avoid the backlash.

edit: That's not my book by the way. I, in fact, do not have a book. I just thought it would be a funny book to link to whilst having this discussion.