Reddit reviews Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method
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This is a handy summary of the latest approaches to surveying people and businesses.
https://www.amazon.com/Internet-Phone-Mail-Mixed-Mode-Surveys/dp/1118456149/
What many don't realize about surveys is there is a ton of research that has gone into finding out how to get the best data. This research spans incentives, wording, timing, visual design, etc. Here are some resources that are must reads for anyone trying to legitimately gather survey data: Internet, Phone, Mail, and Mixed-Mode Surveys, Survey Methodology, & Survey Research Methods.