Reddit Reddit reviews It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book

We found 11 Reddit comments about It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book. Here are the top ones, ranked by their Reddit score.

Creativity
Self-Help
Books
It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book
Phaidon Press
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11 Reddit comments about It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book:

u/electricsnuggie · 2 pointsr/YoungProfessionals

It's Not How Good You Are, Its How Good You Want to Be
by Paul Arden, an ad guru. Tiny and awesome for creative professionals and anyone managing certain types of client relationships.

http://amzn.com/0714843377

u/wmbenham · 2 pointsr/marketing

The Idea Writers - Tons of Case Studies, but they're all told excellently.

It's Not How Good You Are, It's How Good You Want To Be - Inspiration not to settl and to do great work.

Baked In - A lot like an updated Purple Cow. All about integrating product, management, and marketing.

Blink or Tipping Point - About the little things that cause shifts in culture to happen.

Also, some Seth Godin action never hurts. Definitely recommend his blog.

If you want more "How to make ads" type stuff there are more down that path, too. Just let me know.

u/theslothmaster · 2 pointsr/advertising
u/_Agent_ · 2 pointsr/copywriting

Ooh, I know this! So, first read everyone else's responses. They're probably smarter than I. I was in your shoes about 10 years ago. I was working for a small film company and taking on any job that had any element of copywriting in it. (If I got my boss coffee, I'd write a story about it and send to all my friends.) Then, I got a call from a CD I'd met at a party that I have an interview "later this week." I called all my advertising friends. This is a compilation of the advice that I think helped me land the job:

  • Bring examples of your writing. 5-10 things that show you can do the work. Be prepared to discuss them, what you learned while writing them, and how you'd improve them.

  • Update your resume to focus on the writing aspects of your work history.

  • Research the people interviewing. Find some shared interests and the value you'll bring to the team.

  • During the interview, they told me I wasn't ready for the position. I asked for the opportunity to prove that I was. I think they appreciated the pushback. I wrote a pro-bono Point-of-sale, which they paid me for so they could sell it to the client.

  • The only time I ever used an AP stylebook was to win an argument with my CD. Everything is subjective in advertising.

  • If you have basic competency, copywriters differentiate based on relationships, ability to execute, and life experience. Focus on these for your interview.

  • Some books that changed how I see my job as a copywriter:

    Ogilvy on Advertising

    It's not how good you are...
    Selling the invisible

    Keep in mind, I focused on the creative side bc the agency I worked for put ZERO value on research. They (wrongly) thought it was a waste of money, and I wasn't going to convince them otherwise. They also didn't care much for conversions. They simply wanted clever writing. Your situation may be different. Research first, and focus on the important bits. Good luck, and feel free to PM me if you want to discuss.

    As for your lowball salary, everything is negotiable. Be honest. Tell them you realize they're taking a risk by interviewing fresh talent, and you'd like to revisit it after 6 months or so.
u/josephnicklo · 2 pointsr/graphic_design

Uncategorized:

Thoughts On Design: Paul Rand


Saul Bass: A Life in Film and Design

How to Be a Graphic Designer without Losing Your Soul

100 Ideas that Changed Graphic Design

Paul Rand

Paul Rand: Conversations with Students

Seventy-nine Short Essays on Design

Bauhaus

The Vignelli Canon

Vignelli From A to Z

Dieter Rams: As Little Design as Possible

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book

Damn Good Advice (For People with Talent!)

Josef Muller-Brockmann: Pioneer of Swiss Graphic Design

Popular Lies About Graphic Design

100 Ideas that Changed Art

100 Diagrams That Changed the World

Basics Design 08: Design Thinking

Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965

Lella and Massimo Vignelli (Design is One)

The Accidental Creative: How to Be Brilliant at a Moment's Notice

History of the Poster

How to Think Like a Great Graphic Designer

The Design of Dissent: Socially and Politically Driven Graphics

George Lois: On His Creation of the Big Idea

Milton Glaser: Graphic Design

Sagmeister: Made You Look

Victore or, Who Died and Made You Boss?

Things I have learned in my life so far

Covering the '60s: George Lois, the Esquire Era

Whatever You Think, Think the Opposite

Steal Like an Artist: 10 Things Nobody Told You About Being Creative

[Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration]
(http://www.amazon.com/dp/0812993012/ref=wl_it_dp_o_pC_nS_ttl?_encoding=UTF8&colid=VEJ64Y4T0U6J&coliid=I1WMMNNLTRBQ9G)

Graphic Design Thinking (Design Briefs)

I Used to Be a Design Student: 50 Graphic Designers Then and Now

The Form of the Book: Essays on the Morality of Good Design

Creative Workshop: 80 Challenges to Sharpen Your Design Skills

Information Graphics: A Comprehensive Illustrated Reference

Semiology of Graphics: Diagrams, Networks, Maps

The Visual Display of Quantitative Information

Envisioning Information

The elements of dynamic symmetry

The elements of content strategy

Corporate Diversity: Swiss graphic design and advertising

Book Design: a comprehensive guide

Meggs' History of Graphic Design

u/sadproz · 1 pointr/INTP

It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book

https://www.amazon.com/dp/0714843377/ref=cm_sw_r_awd_B0HPub1C0R97Z

u/tylerdoubleyou · 1 pointr/editors
u/gonnahaveabadtime · 0 pointsr/TheRedPill

appreciate you taking the minute to comment. definitely testing your limits and pushing on the limits of your comfort zone is an effective path to freedom + success.

if that section is of interest, this very fun + very quick read "It's Not How Good You Are, It's How Good You Want to Be" is definitely worth looking into:
https://www.amazon.com/Its-Not-How-Good-Want/dp/0714843377