Reddit reviews Keep Austin Weird: A Guide to the Odd Side of Town
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Used Book in Good Condition
Not so sure about that...
A native Austinite claims credit for it:
http://www.amazon.com/Keep-Austin-Weird-Guide-Side/dp/0764326392/ref=la_B001JS89N2_1_1?s=books&ie=UTF8&qid=1381814267&sr=1-1
And it was adopted by the Austin Independent Business Alliance.
I distinctly remember that phrase going strong before Californian & Dallas hating was en vogue.