Reddit reviews Little Red Book of Selling: 12.5 Principles of Sales Greatness
We found 5 Reddit comments about Little Red Book of Selling: 12.5 Principles of Sales Greatness. Here are the top ones, ranked by their Reddit score.
Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.
Okay.
I work in Corporate Sales. I am telling you at the end of the day people want to do business with people they like.
Everything you are doing should be to the benefit of the potential buyers. People often get confused with "Features" compared to benefits and this is why alot of the time a product fails. For example, think of buying a new washer/dryer. Let's say it has "Smart-Noise" Technology that reduces the amount of noise the machine makes when it is turned on. You wouldn't advertise it like this, no one cares about that. But how you would get the point across is to relate on their level. So the way you can spin it would be that someone can do late night laundry without waking up their kids. You could even center a commercial around this.
In your regard you can mention how they can be assured knowing their food is from a quality market and that it's healthier compared to the corporate, flash freezed alternatives. Knowing their sending their kids off with lunch that came from a quality source. Not only that but buying your food will save them time (benefit) than at home preparing it themselves.
Also mention to your potential buyers to not hesitate to reach out to you for questions. If they are concerned about what you use when growing, your safety practices etc. you are always within reach and happy to give them more info. This puts the client at ease knowing your genuinely there to help.
Here are some good books you should read.
The little red book on selling - This basically goes into the relationship management side of things and networking portion. Alot of good tips in here and well worth a read.
Also this is another amazing book despite the very sleazy sounding title.
How to win friends and influence people - This goes into how you should carry yourself and will certainly help with your people skills. It talks about subtle cues etc. that can be used when speaking to people and is hands down one of the best books to read on this subject.
At the end of the day you need to be genuine with people and as long as it comes off like that and people understand this they will have no problem doing business with you.
It sounds like either the process is too complex or they don't understand what they are buying. Maybe the website isn't as attractive or 'cheapens' the art. PM me the site if you want a informed critique. Price being too low can also make people lose interest since it doesn't hold psychological value.
Hire an agent or salesman. You know the art, let them make the sale.
Or, streamline the process and don't bother them with any myopic details.
A Picasso hanging in a museum or found in someones attic will hold two different prices to someone who is uneducated in the inherent worth if art. Presentation is 90 percent. No one cares what paint you might use, they care about how it makes them feel. Emotion makes sales. And also one last part to this, most people don't know what art actually is... so you have to fight ignorance constantly. People with 9-5 jobs don't understand that running your own business makes you have an expensive product, as you are just one person.
I use to run a business. Find as many avenues to sell something, get the results, test again, narrow selection and repeat. If you can't measure it, you can't manage it.
Buy this book, and his other books are great if you care to venture. They are strait and to the point, and also very short.
Know your audience.
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Also : https://www.amazon.co.uk/Little-Red-Book-Selling-Principles/dp/1885167601
Pinfluence: The Complete Guide to Marketing Your Business with PinterestSOLD!Communicating DesignSOLD!Event PlanningSOLD!TwittervilleSOLD!The Truth About Email MarketingSOLD!The Little Red Book About SellingSOLD!Secrets of Social Media MarketingSOLD!Rebel’s Guide To Email MarketingSOLD!Preparing A Successful Business PlanSOLD!Business Model GenerationSOLD!Transcending CSSSOLD!Designing with Web StandardsSOLD!Designing with Web Standards - 2nd EditionSOLD!Social Media is BullshitSOLD!Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your BusinessSOLD!Defensive Design for The WebSOLD!MTIVSOLD!In sales, here are my two favorite books:
Art Sobczak: Smart Callling
Little Red Book Of Selling
Art's book is wonderful for anyone that is doing B2B. While most of his techniques are described onto to selling into larger businesses, his techniques can be applied anywhere. Basically the premise is to find things through the internet, social "hacking", etc.., to turn any cold call into a friendly warm call.
Jeffrey Gitomer book is a good quick reminder on some of the basics.
And for Sales Leadership
People Follow You
Each of those books really affected my sales profession, and the way I lead.