Reddit reviews Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

Design is much more a "why" rather than "how" sector.

People here will disagree with me, but they're wrong.

You're designing solely for a client, and it drops into so many things, Target market, competition analysis, colour theory. Especially if you want to go into UX, where the thought behind anything is just as important as the end product. We're problem solvers, we answer questions through design, colour and form.

If you're looking to learn the tools, you also need to learn the thought. The "why" behind the "how".

Being able to do a 5 minute job in illustrator because you know the tools doesn't really matter if you don't know why you're placing things and creating things.


If you're doing tutorials, make sure you're reading.


Logo Design Love

How to Use Graphic Design to Sell Things...

A Smile In The Mind

I'd recommend these three, they're primarily logo and branding design books, but the fundamentals that they cover translate into every facet of Visual Communication.

Yeh there’s just too much going on here. If you have to use an image fill, stick to one i.e. the map or the terrain. This wouldn’t work very well in monochrome either, which isn’t everything but it’s generally a sign of a good, recognisable logo. I recommend reading Logo Design Love, you may find it helpful :)

I absolutely love and recommend the book Logo Design Love by David Airey.

Gonna second this and add in a book on logo design. I like this one for beginners:

http://www.amazon.com/Design-It-Yourself-Logos-Letterheads-Business-Newsletters/dp/1564967689

Then move on to the big one:
http://www.amazon.com/Logo-Design-Love-Creating-Identities/dp/0321985206/ref=sr_1_1?s=books&ie=UTF8&qid=1412518028&sr=1-1&keywords=logo+design

You could also use inkscape which is a free vector drawing tool.

Big fan of Logo Design Love by David Airey.

I remember really liking the book "logo design love" when I was getting started, though I haven't looked through it in awhile (loaned mine to a friend) to remember exactly what was in it haha. But I remember it having some practical advice in it that was presented in an easily understandable way. (https://smile.amazon.com/Logo-Design-Love-Creating-Identities/dp/0321985206/ref=sr_1_1?keywords=logo+design+book&qid=1568948814&s=gateway&sr=8-1)

Could be worth checking out!

Logo Design Love

http://www.amazon.com/gp/aw/d/0321985206

Logo Design Love by David Airey

Link of the book :

https://www.amazon.com/gp/product/0321985206/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=inkbot05-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=0321985206&linkId=b05fbd7ab1b9acec082c4f5f61b362ba

There are the books I was recommended:


1 2 3 4 5 6 7.

http://www.amazon.com/Logo-Design-Love-Creating-Identities/dp/0321985206/ref=zg_bs_3564965011_3

I have this one and it's fantastic. Check the reviews for it, too.

This one will probably be my next purchase on that same theme:

http://www.amazon.com/Designing-Brand-Identity-Essential-Branding/dp/0470401427/ref=zg_bs_3564965011_7

The second edition of Logo Design Love by David Airey came out relatively recently. It's great. The first edition was outstanding and I was surprised to see that the second is even better.

Also, Designing Brand Identity by Alina Wheeler is wonderful as well.

Let me preface that I don't consider myself a pro in anyway. I work at a printer and am the in-house designer, which for the most part means I am a troubleshooter that needs to fix your damn files so they can print. But I have found these useful for inspiration/education/etc...

Logo Design Workshop

Logo Design Love

The entire Los Logos series. This is volume 7.

The entire LogoLounge series.

Except for the Logo Design Workshop these are primarily catalogs of logos, but some will go through the design process to give you an idea of what the designer was thinking, discussions with client, etc.

Logo Design Love