Reddit reviews Made Possible By: Succeeding with Sponsorship
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Used Book in Good Condition
My success securing these sponsors boiled down to two things.
(1) Skills
(2) Clearly defining the exponential value of those skills
The skills I highlighted when pitching were:
(1) Writing
(2) Motorcycling
My value was twofold:
(1) "I'm not just doing any trip.. I'm going coast-to-coast across America on a motorcycle!..."
(2) "...sound exciting? Good! Because I'm a writer. Which means I can insert your company into that exciting narrative. All in a compelling way that people will engage with. It will be way more exciting than any advertisement you do - all for 1/10 the cost."
From there, it was just a matter of listening to what specific goals they had and what they wanted to highlight. e.g., in the case of Shell, they just launched a new fuel line -which is super sweet by the way and I'm not just saying that because they sponsored the ride- that was what they wanted to promote.
So I made sure to mention it by name in the content, have photos of us refueling, etc. (hence gas station photos).
All of this started by just by cold emailing people. No connections, introductions or anything. I just had the idea and started emailing. From there the companies who were interested hopped on the phone with me to learn more about the ride, start date, end date, etc.
Also: Patricia Martin wrote an awesome book on sponsorships that helped me a ton.