Reddit Reddit reviews Made to Stick: Why Some Ideas Survive and Others Die

We found 19 Reddit comments about Made to Stick: Why Some Ideas Survive and Others Die. Here are the top ones, ranked by their Reddit score.

Books
Self-Help
Motivational Self-Help
Made to Stick: Why Some Ideas Survive and Others Die
Culture, business
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19 Reddit comments about Made to Stick: Why Some Ideas Survive and Others Die:

u/DashingLeech · 9 pointsr/funny

Fuck you, Frank.

Seriously, Luntz's book, Words That Work, is pure cynicism and pretends to be non-partisan when he very neatly cherry-picks to excuse Republicans and vilify Democrats. If you want a better book on this topic, try Chip and Dan Heath's Made to Stick.

u/juggle · 8 pointsr/atheism

I disagree, you're trying to use too much logic. Most people don't know the differences. "American Taliban" packs a much more emotional punch, is much more memorable, and gets to the gist of what the message is.


There is a very good book called "[Made to Stick] (https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287)" which lays out the fundamentals to presenting ideas that spread wide and far.

"American Taliban" is far and away the best term to use.

u/localcasestudy · 7 pointsr/Entrepreneur

No experience running a business at all. My background is in accounting and finance and I've worked mostly in the financial services industry doing back-office and middle office work.

Reading that really helped me:

Made to Stick. http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287

This helped me to have a more straightfoward and fun communication style that works online.

So instead of

"our cleaning company thrives to provide great service and we go the extra mile to make the client happy"

I'd say

"You'll be happy with your cleaning. If not, we re-clean AND give you your money back"

Both are valid statements, but one of them is more straightforward, speaks directly to the client, gives actionable guarantees, and is delivered in a non corporate-bullshit way.

The book also helped with simple concepts like "When people buy a hammer and a nail" they're not looking to buy a hole in the wall, they're buying a way to hang their family pictures. Huge difference when it comes to communicating with someone looking to buy.

This is the only book that comes to mind.

u/ronniehiggins · 3 pointsr/Filmmakers

Before you worry about budget, you should work on your craft. Look, I make my mistakes too, but here's some things about that video that I point out and if you can take the criticism, you'll be an even better filmmaker. I really hope you take it that way, or else the point is moot.

  • You broke the 180 rule in the first cut.
  • Sound is hard to get right on a zero budget, so try to have your actors be aware when they're talking and closing car doors and other loud noises that will drown them out.
  • Remember to leave early and arrive late when editing. We spent a few too many seconds watching the guy close the tailgate of his truck.
  • Vary your shots. This is something that's hard to think of when you're on a zero budget. For instance, when he asks "did you bring that thing", you could have used an insert shot to show us the can of corn.
  • Art direct your sets. When the girl goes to bed, there's a ton of junk in her room and absolutely nothing on the walls. What you put on those walls helps us get to know the character.
  • The carwash scene, spend some time focusing on how to establish the scene, its geography and layout. A simple shot of the car wash, then the exchange of dialogue, then showing what direction she's "pulling around".
  • Other point on varying your shots: When you're trying to convey emotion, such as lust or even the pleasure, can be transferred to the viewer by showing the emotions of the characters. Think E.T. when Spielberg shows us the mother's reaction to the finale.

    Other than that, I feel you need to continue practicing your storytelling. This story introduced me to a girl picking up a friend coming back from traveling in Japan, to her going to sleep, to her having autoerotic asphyxiation sex with her boyfriend/fuckbuddy. I'm left wondering what the hell happens after this and what it has to do with the Baku. To me, there's more of this story in your head that I didn't get to see. Don't fret though, this is a problem all of us have to overcome along the way. This book helped me get over the hump.

    Wanna dig deeper and see how your video is being lost on people? Use YouTube Analytics. Because you uploaded this video after 9/1/2012, you have a goldmine of info to tell you what you need to improve. Look beyond the views, which I can tell you are at 3K because you have a influential network on Facebook.

    The key parameter would be Audience Retention. First, look at the "absolute audience retention". This will tell you where people are stopping the video, giving up, and so on. Then look at the "relative audience retention", which will then put your video up against other videos like it. I'm not telling you to go back and fix it and reupload it, I'm telling you this so you can improve with every video you make.

    Even after you've mastered all of that, I'd still say that you should put your budget - shoestring or multimillion - worries on hold and read up on project management and the project management triangle. This will help you create the best film/video you can for whatever budget you have.

    If you've made it this far, thanks for reading and I look forward to saying I knew you back when you were just a guy on Reddit.
u/justtosaythis11 · 3 pointsr/GetMotivated

Switch


And also similar, but more broad in terms of ideas (by the same author):

Made to Stick

u/organizedfellow · 2 pointsr/Entrepreneur

Here are all the books with amazon links, Alphabetical order :)

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u/ladyships · 2 pointsr/SandersForPresident

great guide to viral/word of mouth communication skills/marketing: made to stick.

u/Write-y_McGee · 2 pointsr/DestructiveReaders

> I just assumed that the reader cares who I am and what I think. It might sound silly, but that really was an eye-opener.

It doesn't sound silly at all!

In fact, this is probably the single most common mistake that people make -- in all forms of interaction with others. We assume that people want to know what we are thinking, what we are doing, what we have done, etc. It is pretty much the basic bias that we all have.

This is also why the simplest hook in non-fiction is to show the reader how they are impacted by what you are discussing.

Of course, I should make it clear that this not the only approach. People read biographies all the time, and so you can get them to care about other people -- provided those other people are interesting. Or, even, perhaps the other person has a problem they find interesting or care about.

For example, another good hook that might draw the reader into a story is:

"I escaped death today."

Even though I don't really care about you yet, I might care that you were about to die. Though it is a bit salacious, it is something that people are interested in (see: rubbernecking at a car accident, where people have no idea who the people involved were, but care deeply about what happened to them).

Anyway, the point is you must make the reader care about what you are going to talk about. Same as in fiction, there are many ways to do this, but it might still be done well.



Regarding the more specific points, arguments, I am happy to discuss these further too!



>objectively most of technology couldn't be directly tied to violent motivation

I was using violence in the less common definition:

"strength of emotion or an unpleasant or destructive natural force."

I was also thinking about not just man v. man, but man v. nature, which I would maintain is the primary motivator for technological advancement.

The idea is that it is the survival instinct that provides for the 'curiosity' drive. However, the vast preponderance of 'curiosity' is linked to survival still.

Take your essay itself. By your own admission (if I am reading the story right), a major motivator for your thoughts was the idea that your survival was threatened, and could end at any given time. You then had to decide how you could live under such conditions, and this motivated the rest of the thought process. Thus, the 'curiosity' that you exhibited was inspired by a direct need to understand how one lives within a possible scenario.

Anyway, that is just my read on things.



>Yes, ultimately the simulation would be governed by the laws of physics but this places no direct limitations on computational complexity other than of course in regards to resource constraints which would impact performance, but not complexity. For example, a Turing machine can compute anything that is computable

A
theoretical Turing machine can compute anything, but a real world one cannot.

The Second Law of Thermodynamics ensures that this is the case, but you can also explain it with computation as well.

If there is a finite amount of energy in a system, then their is also a finite amount of information. I am thinking of Shannon entropy at this stage, which appears to be the most direct linkage between energy and information.

Given a finite resource, if one were to compute
anything, the computation would need to be reversible, as you could not afford to discard energy/information. Of course, a reversible computation requires three bits per computation (in terms of logic gates), and so this means that for every bit of information you wish to compute, you need three bits of information to compute it. (Here I am working from memory of The Feynman Lectures on Computation, which I read a while ago. I may have some details wrong, but the principle is the same).

The point here is thus, this: if we used all the energy (including mass energy) to store the computation, the simulation that results could only be approximately 1/3 as complex as the universe in which it is run, given the needs to run reversible computation.

Of course, you could get rid of the reversible requirement, but then this places a more fundamental limitation on the system, in terms of # of computations that could even be performed.

And, of course, reversible computation (at speeds less than infinitely slow) are also impossible, and so we run into the heat death problem anyway.

I think that is where I was coming from, when I said the simulation would, out of necessity, be simpler than the universe in which it was stored.



Anyway, I do hope that the all this is helpful. But even if it is not, at least it might be fun!

I would encourage you to keep writing stuff like this. This piece definitely shows that you have promise, you just need to practice the elements of writing non-fiction in a way that leverages the aspects of story telling to make it as engaging as possible.

I will be excited to see what else you write!

**

PS. I thought of some other books that I found useful, when I was first learning to write non-fiction.

[
Tell it Slant](http://www.amazon.com/Tell-Slant-Writing-Creative-Nonfiction/dp/0072512784): A book more generally about how to write non-fiction (not just science-based non-fiction). It is more about how to weave a story, and leverage many of the basic tricks of literature/language to your advantage.

[
Made to Stick](http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=sr_1_1?s=books&ie=UTF8&qid=1463315481&sr=1-1&keywords=made+to+stick): A book on marketing, but one that shows us how important it is to keep a message simple and engaging, if we want people to remember the message. And if you are writing non-fiction, remembering the message/information, is often the goal.

[
Don't be such a scientist*](http://www.amazon.com/Dont-Be-Such-Scientist-Substance/dp/1597265632/ref=sr_1_1?s=books&ie=UTF8&qid=1463315517&sr=1-1&keywords=don%27t+be+such+a+scientist): If you want to concentrate on science/technology writing, you will eventually run into the problem where you are giving too much technical detail and caveats. This will bog down the writing. This book shows why this is a problem, and why (many times) you will have to accept saying things that are not 100% correct, in service of the story/message you are trying to get across. I know this sounds crazy, but I am a firm believer in this now. If you write something that is 100% correct, but boring, no one will read it. You might not have even written it. If you right something where the core message is correct, but the details are not necessarily supported strongly, but it is engaging, this is more useful. It is hard to do this justice, without going through the entirety of this book, so I would just encourage you to read it.

u/unpopularname · 2 pointsr/smallbusiness

Great advice here. For me, focusing on what you want to say takes care of any nervousness. So choose a short message you really believe in and use the little time you have to dress it properly, for which I recommend this book: http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287 but there are free summaries online.

u/EmmaSofia · 2 pointsr/IAmA

Henrik: Yeah, it's fascinating how few people are in fact swayed by facts alone. It's important to tell stories.

Interestingly, the imagery and stories that is "anti-LSD" has a been extremely effective. Almost everyone I have talked to about LSD inevitably mentioned the old (mostly mythical) stories about "people on LSD think they can fly and jump out a window". It's such vivid imagery, it's an idea that is Made to Stick.

I believe books like Acid Test really does a good job of doing this kind of effective story-telling. I very much recommend it.

I also recommend videos like this, which has a good chance of breaking peoples programming, especially for people which score high on Care/harm on their moral foundations.

u/ao5357 · 1 pointr/books

Made to Stick by Chip and Dan Heath

It changed my life.

u/GeorgeTaylorG · 1 pointr/advertising

Made to Stick and Perfect Pitch are two books about presentations/selling that I've found particularly helpful.

u/StarDestinyGuy · 1 pointr/asktrp

I recommend reading the book Made to Stick

https://www.amazon.com/dp/1400064287/ref=cm_sw_r_awd_DZjNwb9X2TEXC

It's about making your ideas and communication more "sticky" (memorable).

It lays out core principles to do this, these being:

  • Simple
  • Unexpected
  • Concrete
  • Credible
  • Emotional
  • Stories

    You only mentioned the storytelling part here, but all of the concepts would help make you a more engaging and interesting communicator.
u/joseph-justin · 1 pointr/marketing

Made to Stick by Dan and Chip Heath has informed my work as a content marketer more times than I care to count. There other work is also great, but this one is my manifesto.

Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson is newer and might not be on many folk's radar. In the vein of Tipping Point and Made to Stick, Thompson writes a fascinating story of how culture happens and why things become popular.

u/Behavioral · 1 pointr/marketing

This is more branding than advertising, but it works on the same principles.

http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287

u/inthemud · 1 pointr/AskReddit

I used to read all kinds of fiction but over the years I have switched to non-fiction almost exclusively. I enjoy reading textbooks more than about anything (how I wish I had that desire when I was in high school!)

The following books are three of the most enlightening books I have read in the past few years.

u/sonyaellenmann · 1 pointr/startups