Reddit reviews Marketing: An Introduction (13th Edition)

Numbers? no, I am defining concepts you misinterpreted. If you want numbers, you can always read the articles that sustain the theories behind the concepts (except maybe the things exclusively from TRP)

Sources:

• Definition of SMV = left bar in r/TheRedPill plus the definition of Market Value from Introduction to marketing from Phillip Kotler,, 2006, and Introdução a economia, from Manwik, if I remember correctly.
  
• Metric: The most common metric used here and in TRP. 1 to 10 scale of value.
  
• Formula: Principal Component Analysis the simplest form of multi-variable analysis for behavioral analysis in Costa (2011) from chapters 'Measuring and development of scales' and 'Economic scales', This is the basic formula for the Theory of Value I know of. I can get some others, But the the math easily gets a bit more complicated and this is not my specialty.
  
  Feel free to check them all, I think all of those books have English equivalents or translations. Except maybe Costa, He had to make a surgery right after publishing the book. Poor teacher.