Reddit reviews Neuroeconomics: Decision Making and the Brain
We found 2 Reddit comments about Neuroeconomics: Decision Making and the Brain. Here are the top ones, ranked by their Reddit score.
Dopamine neurons do not code for utility. There are a number of regions that do (principally the ventromedial prefrontal cortex, but also left anterior insula, anterior cingulate cortex, nucleus accumbens, and others). Dopamine neurons code for a whole bunch of other interesting things (most consistently, 'reward prediction error' and 'utility uncertainty') but not straight up utility. One way to think about it is: Dopamine tells you what stimuli deserve attention, usually because you don't understand them yet, or they are more valuable then previously expected.
[Source] My PhD thesis in neuroeconomics.
EDIT: If you're about to DM me for reading material, start with this paper, then this book. Happy to answer any other questions here or in DM's.
EDIT 2: If you're looking for a book that more's on the design/engineering of behavior (as opposed to the science) I'm actually writing a free book on that that is coming out soon. Can't believe I didn't think to mention that until 'EDIT 2' 🤦.
I think the most accessible book is by Paul Glimcher. Note that this is an intro text book, not pop science.
http://www.amazon.com/Neuroeconomics-Second-Edition-Decision-Making/dp/0124160085