Reddit reviews Pole positions: The polar regions and the future of the planet (Teach Yourself)

This is the phenomenon of Nominative Determinism, of which examples abound, perhaps the most notorious being a study of incontinence published by A. J. Splatt and D. Weedon. You may also be entertained to note a book on the Arctic and Antarctic by Mr Snowman, or the head of dairy company Danone UK, Bruno Fromage, or (my favourite) Belgian footballer Mark De Man.

And personally I am of course, like many of us, most looking forward to Elon Musk confirming that this phenomenon is real and not merely a serious of amusing coincidences with the launch of his own line of fragrances