Reddit Reddit reviews Positioning: The Battle for Your Mind, 20th Anniversary Edition

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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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1 Reddit comment about Positioning: The Battle for Your Mind, 20th Anniversary Edition:

u/Clinton_Holmes ยท 5 pointsr/smallbusiness

If you're only going to read two, I'd recommended: E-Myth and Positioning.

The first will teach you how to think about, structure, and systemize a business.

The second will teach you how to create products / services that customers actually WANT and how to market to them. It captures very succinctly everything I learned about developing products and brands at P&G.

Credentials: I've worked in the consumer product industry for 10+ years and have started multiple businesses of my own.