Reddit reviews R for Marketing Research and Analytics (Use R!)
We found 3 Reddit comments about R for Marketing Research and Analytics (Use R!). Here are the top ones, ranked by their Reddit score.
You might want to take a look at this:
https://www.amazon.com/Marketing-Research-Analytics-Use/dp/3319144359/ref=nodl_
Really good book and he uses R :-)
Yeah, definitely. Here's the link
It's primarily for people new to R and with a focus on marketing analytics so I'm not sure how helpful it'll be to you. I like it a ton though since I have no formal programming training, so unlike other books I've looked into, it doesn't assume I have a background in CS or a high level degree in Statistics/Math.
Check out this book: https://www.amazon.com/Marketing-Research-Analytics-Use/dp/3319144359
I think it does a nice job of explaining the concepts using examples.