Reddit reviews Selling the Invisible: A Field Guide to Modern Marketing

This poster is right on. Academic pedigree is nice to have, but from your other posts, it sounds like you are selling yourself short to everyone: your current employer, potential employers, potential clients, or peers whose networks could help you.

I know this will sound harsh, but here goes. If your area of expertise is opaque to me as a buyer, and you seem to think you suck. I'll trust your expert opinion.

The way you describe your tattered clothes and being all sad sack about bagged lunches, it sounds like you don't come across as thinking very much of yourself. The book [Selling the Invisible] (http://www.amazon.com/Selling-Invisible-Field-Modern-Marketing/dp/0446672319) explains it better than I can.

Networking and selling are really hard. Rejection sucks, but if you don't ask, you'll never have more than you do right now from a career perspective. As an former boss used to say, "If you don't get hung up on at least once a day, you're not trying hard enough."

You haven't named your school, but from your other comments, it sounds like your attitude, your self-confidence, and they way you present yourself may be the more significant limiting factors in advancing your career.

When you say "the firm gets all of what I bill, so there is no incentive…" you are missing the point. The point is that you learn the skill of bringing in new business, so that you are no longer just dependent on your firm and they become dependent on you. As you get more valuable, you become more attractive to other employers, and they don't get to take advantage of you with 60-70 hour weeks anymore.

Only one title of overlap, nice.
Out of your list, where would you start? Have you read any other in our original list?



Built to Sell, John Warrillow

The Automatic Customer, John Warrillow

How to Sell at Margins Higher Than Your Competitors, Lawrence Steinmetz

Start With Why, Simon Sinek

Leaders Eat Last, Simon Sinek

The E-Myth Revisited, Michael Gerber

Selling the Invisible, Harry Beckwith

What Clients Love, Harry Beckwith

Question Based Selling, Tom Freese

http://www.amazon.com/Selling-Invisible-Field-Modern-Marketing/dp/0446672319