Reddit reviews The Book of Dust: La Belle Sauvage (Book of Dust, Volume 1)

...know what it takes to go through the design process of creating your own 'professional' looking book covers.

Speaking as a cover designer, here's a number of elements where I see a lot of amateurs messing up:

Failing to research their genre niche to see what the covers of the top-selling books look like. Book buyers use the covers to guess at what the book will contain, to narrow down their choices. There are far too many books available to expect that readers will read the description of every single result of their search on whatever platform they're searching on, so you need to signal genre, sub-genre, and mood loudly enough that it jumps out as someone's eye is scanning over a batch of 1.5" tall covers that are all competing for attention.

What signals those things, and what things readers are looking for, changes subtly over time, so you need to keep an eye out. I designed the house look for the Zoe Chant shifter romance books (I don't do all the covers; many of the authors do their own) and while we've kept the same overall look, when Zoe Chant first published the idea was to play up the cozy qualities in the books. As action romance has gotten more popular in the past few years, the challenge now is to play up the dramatic tension without signalling "alphahole" because the Zoe Chant niche is focused on ultimately kind heroes. This mostly involves a lot of dramatic lighting, and in recent months a lot more glowy elements to pull focus. The books are the same sort that have been published all along, we're just focusing on different aspects now.

Yes, there are always books that break the mold of current design and sell a ton, and thus set new fashions that everyone else chases. Your book will not be the one that does that.

Leaving large flat areas of color in the design. This also fits in with researching covers in your niche: large flat areas of color are common in non-fiction, but not so much in fiction. At the very least, fill in that empty blackness with a texture or with words. If you have a background in graphic design and understand how to use negative space properly, go for it, but if you don't, then I wouldn't attempt it.

Failing to give the focal point of the design a 'pop'. 'Pop' means to stand out. You can do this with color, composition, negative space, light glows, etc., and you should use more than one thing. It should be immediately apparent what the focal point is, because you have less than one second to grab the reader's eye and make them interested. The more experienced you are, the more subtle you can go--I love the cover for Leigh Bardugo's Ninth House, where the broken-up letterforms cause you to look twice and realize it's a snake doing that.

Failing to take lighting on the stock photos into account. If you grab two stock photos and montage them into a picture, they need to have complementary lighting. You can't have one high-key (bright, few shadows) and one low-key (dark, dramatic), and if you have the lighting in each photo coming from a different direction, you need to account for it in the rest of the picture because the two pictures will never blend properly if you don't. Yup, even in photomontages that aren't supposed to look like one photo: we are used to consistent lighting schemes in real life, and inconsistency draws the attention in a bad way because the brain goes "Something is wrong here."

Slapping the text on as an afterthought. The best cover designs involve the text from the very beginning, and make sure the composition includes the text. Ninth House above is a very obvious (and also very trendy right now) example.

(Also note that while Ninth House technically has large flat areas of black in the artwork, the title covers it up.)

Being afraid to put text on top of the artwork. Too many amateurs either make or buy a nice picture, and then go "I can't hide this picture!" and scrunch the title waaaaay down at the bottom and put their name waaaay up at the top. Ideally, you should have researched what your genre's conventions are--note that most trad publishers often put the text smack on top of the artwork, even interacting with it--and worked with the artist to develop a composition that takes the text into account. Barring that, put the full artwork on your website where your fans can see it (and maybe buy prints from your artist, or you if you licensed the copyright), and just slap that title on top.

Joe Abercrombie can get away with breaking this rule because he's Joe Abercrombie (and because the positive shape of the helmet POINTS AT THE TITLE, and because his name is BRIGHT RED and focus-pulling, and because the lighting on the helment is dark at the bottom and light at the top--three things that drive the eye to Abercrombie's name, which is the focal point).

Using default Photoshop text effects. Do not use anything more than a subtle drop shadow if you're new to this. Most text effects just look muddy at Amazon search results size, and are terrible anyway. If you find yourself looking at your title on the cover in a flat color and thinking, "This looks boring. I should jazz it up," then it means you are using the wrong font. It's still going to look wrong once you put a pillow emboss and outer glow on it. Go look at creativemarket.com, filter by price range, and invest in a (READABLE) font that is more interesting than Arial or Times New Roman or whatever you were using that came default with your computer.

Not making their author name big enough. You shouldn't go as big as Robert Jordan's name if you're not as big as Robert Jordan, but when your name is tiny, it looks like you're apologizing for having dared write the book.

Speaking of Jordan, I love these current covers. This is what you do if you can't bear to cover the artwork: you frame it, and you pull colors for the frame and the text from the artwork, and you incorporate interesting shapes into the frame. As a not-well-known author, you'd put the title into text the size of Jordan's name and put your name into the smaller text, and in the case of these covers, the frame would draw attention to your name, so the text could be smaller. (Although for an unknown author who wanted a similar cover, I'd put the series name into the frame, make the title large, and put the author name across the top.)

Amazon Link: https://www.amazon.com/Book-Dust-Belle-Sauvage-ebook/dp/B01N390U59

The kindle version is actually on sale right now! I grabbed it yesterday.

https://www.amazon.com/dp/B01N390U59/

I'm really failing at this whole thing.

I have three books I'm currently in an on hold status on:

• Prince of Thorns
  
• Half a King
  
• La Belle Sauvage
  
  Those would be my suggestions for this month. I have read The Girl on the Train and have neutral feelings on it.