Reddit reviews The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
We found 7 Reddit comments about The Brand Gap: How to Bridge the Distance Between Business Strategy and Design. Here are the top ones, ranked by their Reddit score.
Some thoughts came to my head while reading this... Make your name a reference from something you really like, or an important date, mix an important date with a word that refers to something important in you or in your design career, use "random word generator" and mix something, there are lots of ways.
On the other hand, I don't see the name itself as the most important thing. There is this company verynice, Casey Neistat started a new company some weeks ago and the name is 368. The most important thing is everything that your brand represents to anyone, the experience your brand can bring to any client. The feel they get when they see what your brand can do and the feel they get after working with you.
Some people just create a fake name. For example (you maybe laugh) my name is Matias Lapolla and Lapolla in Spain is a mix of 'La' + 'Polla'. That being said, 'La' stands for 'The' and Polla stands for 'Penis' or 'D*ck/C*ck'. So I wouldn't ever use my name that way but, Matias Lo for example is not bad for me if I want to use my name. I hope I could help you. A book about brands I always recommend is The Brand Gap.
Great store. Very polished appearance. Definitely have a niche. You have Google Analytics installed - good.
 
One thing I did notice that perhaps may help with conversions: Having a compelling "why" statement at the top of the store and also in the SEO metadata. The cover photo doesn't really convey what the store is about.
 
Simon Sinek's Ted Talk is great advice
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
 
Also, The Brand Gap by Marty Neumeier I've found to be amazing
https://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0321348109
Answer these three questions:
 
The answer to the third question is the most difficult. It should be more compelling and visceral than "because we have products for people with autism."
 
also, you may want to look into https instead of http as Google factors website security when indexing sites.
 
hope this helps
also, check out this TED talk on business strategy. Read this book on branding.
Get her two books by Marty Neumeier: The Brand Gap and Zag. They're about branding and give very clear insights. These books changed my whole outlook on design and they're great reads. I'm easily bored with reading but these are written in informal language and illustrated, and the chapters are bite-sized chunks. Every graphic designer should read them. Here's the brand gap: http://www.amazon.com/The-Brand-Gap-Distance-Business/dp/0321348109 and here's zag: http://www.amazon.com/Zag-Number-Strategy-High-Performance-Brands/dp/0321426770/ref=sr_1_1?s=books&ie=UTF8&qid=1348675026&sr=1-1&keywords=zag
If someone wants to know what this is about, check out Marty Neumeier's slideshow from The Brand Gap: http://www.slideshare.net/coolstuff/the-brand-gap
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design https://www.amazon.com/dp/0321348109/ref=cm_sw_r_cp_api_CxL6ybH1VJ80Z
And listen to everything you can by Sasha Strauss
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Get the following books (quick easy and enjoyable reads):
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Read: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design https://www.amazon.com/dp/0321348109/ref=cm_sw_r_cp_api_i_ifeuDb6DNBN1V