Reddit reviews The Color Revolution (Lemelson Center Studies in Invention and Innovation series)
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Possible reasoning is the fact that companies are generally cheap (i.e. want to make profits).
I would like to hypothesize that the reason for white painted floors is for more ergonomic and interior design based reasons. In a traditional manufacturing environment, light sources are a output of resources (electric bills, lightbulbs, maitanence staff) and your workers productivity can be increased or decreased on the amount of available light they have in their manufacturing plant. This is especially so with small or electronic based assemblies.
In short, what will reflect the largest amount of the available light in this huge factory/warehouse/building that the company in question has just purchased? A painted white floor!
What is the cheapest and quickest color to paint on anything? White, it's what contractors do before they finish building a house, prime the walls with white paint!
I would like to say that "companies" started painting their floors white when they realized it would save money in the long run.
This book (http://www.amazon.com/Revolution-Lemelson-Studies-Invention-Innovation/dp/0262017776) describes the initial cultural shift, which it puts in the 1920's period.