Reddit reviews The Upside of Your Dark Side: Why Being Your Whole Self--Not Just Your "Good" Self--Drives Success and Fulfillment
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Plume Books
There's plenty of things written on the subject but I can't say there's any one study that's just going to explain how it all works except for the flight or fight response.
Book wise this is a good book to start on: https://www.amazon.com/Upside-Your-Dark-Side-Self-Drives/dp/0147516447
You can also look up the Zeigarnik Effect, NLP, cognitive biases, youtube videos of athletes but at the end of the day the way to prolong it is to continue having a chip in your shoulder which is not a healthy thing for prolonged periods of time.