Reddit reviews What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions
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> passive income approach which dividend growth investing will get me there and broad market ETFs will not.
"Dividend income" is an illusion, or at least mathematical sleight-of-hand:
> What many investors don’t grasp is the direct relationship between share prices and cash dividends. If a company’s stock is trading at $20 and it pays a $1 dividend, its share price will fall to $19 on the ex-dividend date. This price drop may not be penny for penny, because it will be combined with normal fluctuations in the daily markets. But there is always a trade-off. The failure to understand this point is the reason that so many investors think of dividends as “free money.”
> Why do shareholders believe so strongly that a $1 dividend is preferable to a $1 capital gain? Meir Statman looked at this question in a 1984 article called Explaining Investor Preference for Cash Dividends, co-authored by Hersh Sheffrin. He also reviews the idea in his new book, What Investors Really Want, pointing out that receiving $1,000 in dividends is no different from selling $1,000 worth of stock to create a “homemade dividend.”
There is some details when it comes to taxable accounts on capital gains versus dividend income that may need to be considered, but at least in a TFSA (or RRSP) these considerations do not apply.