Best commerce books according to redditors

You should read The Conquest of Cool by Thomas Frank. It's an entire book about this exact point. Great read.

> economy based largely on coffee production

On this note, the book Uncommon Grounds: The History of Coffee and How it Changed our World gives a very comprehensive view of how the coffee trade has lead to boom and bust cycles throughout Latin America and the economics and politics behind it. Brazil is prominently featured (due to being one of the largest producers of coffee).

You need to do customer development, check out books like "The Mom Test" and "Lean Customer Development". But before your prospective customers will want to talk to you you need to get some credibility. Try to create some content that solves problems that they are aware of, then you'll be able to talk with them.

That being said if you want some good books about the market I suggest:

1. Reminiscences of a Stock Operator (All time classic many decades older than you)
   https://www.amazon.com/Reminiscences-Stock-Operator-Edwin-Lef%C3%A8vre/dp/0471770884
   
   
2. Dark Pools (will give you a clue what you are up against)
   https://www.amazon.com/Dark-Pools-High-Speed-I-Financial/dp/B008ARPZFK/ref=sr_1_1?s=books&ie=UTF8&qid=1504266590&sr=1-1&keywords=dark+pools

It's also on Amazon as a free Kindle book. Here's a link

Ahh cool. Went ahead and grabbed a free version on kindle.

http://www.amazon.com/gp/product/B00AQM9LHU/ref=dp-kindle-redirect?ie=UTF8&btkr=1

Another good one like Salt:A World History is Uncommon Grounds: The History Of Coffee And How It Transformed Our World by Mark Pendergrast.

I'm starting The Wisdom of Finance. So far I like it, it puts a new spin on my schoolwork.

Do you understand basic economics? Let me break this down for you in a really simple way.

We could have 95% tariffs and it'd still be cheaper to manufacture in a 3rd world country, a tariff isn't a tax on an exporter, it's a tax on the consumer.

Logically think about this, do you seriously think economic protectionism works? Why exactly is it you think economists are so against it?

This is the problem, he isn't offering up any solutions, he's pandering to economically illiterate morons that can't grasp basic economics and don't even have the smallest idea of how trade works.

Manufacturing is not coming back to this country, that is reality. I'm going to help you out, because I seriously just feel bad for you people.

https://www.amazon.com/Sophisms-Protectionists-Fr%C3%A9d%C3%A9ric-Bastiat-ebook/dp/B004UJZNN6

General Reference:

Wine Atlas

Oxford Companion

Windows on the World

Specific Reference:

Vino Italiano

Wines of Rioja

Chateauneuf-du-Pape

General Reading:

Wine and War

Adventures on the Wine Route

Liquid Memory

Billionaire's Vinegar

Judgment of Paris

If I remember correctly, The Judgement of Paris has a good bit of history on the American wines and the people behind them and how they got started. But that is at most going back to the early 1900's or so.

These people don't know any better. The masses are vulnerable to this populist/nationalist cocktail.

If the media hammered him on his trade stance and used economists to drive the point home he'd have less misinformed people voting for him.

Protectionists always have the easy argument, he was allowed to spew his economic illiteracy basically uncontested.

https://www.amazon.com/Sophisms-Protectionists-Fr%C3%A9d%C3%A9ric-Bastiat-ebook/dp/B004UJZNN6

Good book on this.

I mean, people like Trump are always going to be at an advantage in this arena.

https://www.amazon.com/Sophisms-Protectionists-Fr%C3%A9d%C3%A9ric-Bastiat-ebook/dp/B004UJZNN6

Interesting how a book written so long ago still rings so true.

> on a personal level they are doing it for their benefit. They could be so much more valuable to society if they do things like paying proper taxes. I would rather they did that.

Agreed, especially Hamilton, he has image consultants/PR Reps who carefully manage his public image and social media presence. All the Unicef photos were clearly part of that (not that I doubt that Hamilton had good intentions). Paying your taxes and not having them managed so that your %age is as small as it could possibly be does far more good.

> I think Sainz pays taxes too. He lives in London.

Sainz will be a non-dom, so his tax bill will me very small. Much smaller than if he lived at home in Madrid.

> Ocon and Gasly live in France.

Ocon moved to Geneva a few months ago, sadly. Made me lose a lot of respect for him. Magnussen & Gasly are now definitely my favourite drivers. Gasly still lives in Rouen, I believe.

> Fans defending these people blindly are deluded if they can't see for themselves that these are people and corporations doing a marketing exercise to sell their brand. I love the sport but not enough to affect my views on things that affect me in real life. Excuses like these are pathetic.

For sure. There's a lot of deluded people in this thread who will defend their favourite driver no matter what. You can see from the maturity (or lack there of) of the arguments that a lot of the people here are clearly quite young, have no real life experience - probably haven't had a proper job in many cases.

On another note, I would highly recommend reading this. It is very insightful on the matter.

https://www.amazon.com/Treasure-Islands-Havens-Stole-World/dp/B0058OR61O

I am afraid that it is not de Soto's entire book, but rather a review of it. The review is interesting.

The book is available at amazon

Hernado De Soto (The swiss economist, not the 16th century spanish explorer).

His work examining the differences between the formal and informal economy is considered foundational by many institutional economists as far as describing the economic role of institutions (such as contracts and formal property rights), for the development of 1st-world capitalist market-economies and what an econ looks like with and without them.

Essentially his work explains WHY indicies like "rule of law" or 'economic freedom" or "corruption percpetion index" or "anti self-dealing index", ect have the explanitory power that they do.


Also, because he campaigned on this issue in Peru, the Shining Path (maoist guerrillas) tried to assasssinate him.

Interesting guy.

***

EDIT: I found the amazon link to his work

Here's the link without keywords.

Thank you Roger!
Here are the Audiobooks available on Amazon:
Murray N. Rothbard
Conceived in Liberty
A History of Money and Banking in the United States: The Colonial Era to World War II
Man, Economy, and State with Power and Market
For a New Liberty: The Libertarian Manifesto
America's Great Depression
Henry Hazlitt
Economics in One Lesson
Frederick Bastiat
The Law
F. A. Hayek
The Fatal Conceit: The Errors of Socialism
The Constitution of Liberty
David Boaz
Libertarianism: A Primer
Ludwig von Mises
Human Action: A Treatise on Economics
Socialism: An Economic and Sociological Analysis
The Theory of Money and Credit
Liberalism: In the Classical Tradition
Friedrich Engels
Socialism: Utopian and Scientific
Karl Marx
The Communist Manifesto
Milton Friedman
Free to Choose: A Personal Statement
Capitalism and Freedom
Money Mischief: Episodes in Monetary History
John Maynard Keynes
The General Theory of Employment, Interest, and Money
Robert T. Kiyosaki
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

1.) This is a commercially produced ad. Nobody has 150k+ to drop on concepting, film crew, talent, location scouting, postproduction etc... this isn't some hacked together youtube spoof. Ad agencies have been releasing 'banned' commecials for years now. It lets them do more radical spots that wouldn't be suitable for their core audience, or simply wouldn't be allowed on the air. Releasing this spot on youtube works because it appeals to their audience of kids, while not offending moms because moms don't watch youtube (at least not 10 years ago when this was released).

2.) lets look at this article that discusses Lunchables..

"This idea — that kids are in control — would become a key concept in the evolving marketing campaigns for the trays. In what would prove to be their greatest achievement of all, the Lunchables team would delve into adolescent psychology to discover that it wasn’t the food in the trays that excited the kids; it was the feeling of power it brought to their lives. As Bob Eckert, then the C.E.O. of Kraft, put it in 1999: “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere.”

So.. in this spot a kid is inspired by lunchables to rebel against the norms of school by playing gangasta rap over the intercom, and all his pals congradulate him... Seems dead-on brand to me.

Would you like to know more? Check out this wonderful book about the commodification of dissent.

Hyperping looks very professional and it definitely solves a problem for people with websites. But still no matter what, you should not just think "anyone with a website" is my target customer. You need to do the work to dig deeper and discover the real problems different website owners have related to what your product is seeking to solve. And the only way to do this is to talk to customers. Interview them. You are an amazing developer. I wish you the best. Read this book, it will help you. https://www.amazon.com/Lean-Customer-Development-Hardcover-version/dp/1449356354
If you look at how many email marketing software businesses are out there, the ones that are doing well are solving email problems for specific types of businesses. Email marketing for bloggers (www.convertkit.com). Email marketing for eCommerce websites (www.klaviyo.com). Now www.activecampaign.com is the new cool kid on the block. They solve very different problems when it comes to email marketing. Hopefully you will find the right niche for Hyperping and then people will happily pay you handsomely.

Try Nation of Rebels or The Conquest of Cool.

Not quite. Both of those use P-mount cartridges while what you want is a standard or half-inch mount cartridge. Here is a pic that illustrates the two: https://coloredvinylrecords.com/pics/cartridges/cartridge-mount-types.jpg

Something like this would be good: https://www.ebay.co.uk/itm/Pioneer-Direct-Drive-Turntable-Quartz-PLL-PL-705/163845608108

Or this for cheaper, but no dust cover: https://www.ebay.co.uk/itm/Vintage-Hitachi-Direct-Drive-Turntable-HT-50S/143303725485

Or more expensive, but nicer: https://www.ebay.co.uk/itm/TECHNICS-SL-Q2-DIRECT-DRIVE-QUARTZ-LOCK-AUTO-RETURN-TURNTABLE/123926208029

And then slap a VM95ML on it. https://www.amazon.co.uk/Audio-Technica-AT-VM95ML-turntable-AT-VMN95ML-Microlinear/dp/B07JLYHFR9

I got this one few weeks ago: https://www.amazon.com/Wisdom-Finance-Discovering-Humanity-Return/dp/054491113X/ref=nodl_

I'm currently writing a post based on my finding from (1) and (2), but there exist sites that demand a high level of protection based on their local risk assessments. Every site shouldn't be cranked to maximum, but certain points are hardened. For example, if a facility received an active threat and live threat, it would make sense to rent more equipment for a short time. Most of the time, facilities have no active threat profile so the security is relaxed.

I disagree with blanket statements like this, security design is a very subtle art.

(1): https://www.amazon.com/Complete-Guide-Physical-Security/dp/1420099639/ref=mt_hardcover?_encoding=UTF8&me=

(2): https://www.amazon.com/Security-Risk-Assessment-Managing-Operational/dp/0128002212/ref=sr_1_2?ie=UTF8&qid=1522720796&sr=8-2&keywords=corporate+physical+security

Frank's The Conquest of Cool is also an excellent read. Cultural appropriation is a tricky beast.

The Conquest of Cool by Thomas Frank

Pretty good so far. I keep reading books like these because I'm at business school and I haven't heard a reference to art or music since I've gotten here. So it's a nice combo of business culture and art/music/creative culture. Even though most of the time I end up hating Capitalism by the end of it

A lot of these so-called "bullshit jobs" exist because we are now in a fast-moving service / information economy, and that type of economy creates a ton of complexity that someone has to wrangle with. This is why the internet created so many new jobs that involve squishy humans acting as the glue between one service and another.

Sure, plenty of these jobs are the digital equivalent of ditch-digging. Maybe you spend your days updating spreadsheets that are read by some ancient program. But since when has one's occupation been the de-facto path to personal fulfillment? That is a very recent idea, in the timeline of human history. Most people work in order to survive (if low-income), or else to find fulfillment in their spare time (if higher-income).

> The intention of Graeber’s book is to highlight the problem of “bullshit jobs”; he explicitly rejects talk of “solutions”.

...and this is where all of these authors fall flat on their faces. It's easy to point out all of the ways in which the current mixed-market system is unfair, exploitative, etc... but when asked to offer alternatives, they will hand-wave it away with unproven ideas like UBI, rent control, etc.

In cases of market failure, you can find compelling arguments from the Socialist and the Libertarian side of things, pointing to either business or government as the 'greater evil' in the situation... but the solutions are never as simple as "Implement UBI!", or "just let market forces work!"

This Book Will Teach You How to Write Better, by Neville Medhora is a fantastic little book!

Uncommon Grounds: The History of Coffee and How It Transformed Our World

The Coffee House: A Cultural History

The World of Caffeine: The Science and Culture of the World's Most Popular Drug

I'm sure there is more out there.

Book recommendation: while it’s not current affairs, I did find it very interesting - The Judgement of Paris by George Taber Judgment of Paris https://www.amazon.com/dp/0743297326/ref=cm_sw_r_cp_api_i_eIPwDb65DH01T

comment content: If I remember correctly, The Judgement of Paris has a good bit of history on the American wines and the people behind them and how they got started. But that is at most going back to the early 1900's or so.

subreddit: wine

submission title: I am looking for a book specifically about the history of wine production in California. Not so much interested in a guide or reference book.

redditor: Oldpenguinhunter

comment permalink: https://www.reddit.com/r/wine/comments/5stry9/i_am_looking_for_a_book_specifically_about_the/ddifgaa

Product dev dictates what can be bought and when, customer development dictates whether it will. We seem to be wired to want to skip this process and rely on intuition which likely causes the disgusting failure rate of new products/businesses. See this book: https://www.amazon.com/Lean-Customer-Development-Building-Customers/dp/1449356354/ref=sr_1_2

I... I win?

edit: aww u/itsjustdifferent won :(

For infosec check out The ISC2 Guide to the CISSP CBK. While you probably won't qualify to sit for the exams, this will introduce you to LOTS of security related stuff. From there you can pick the portions you're interested in and start to dig in deeper.

https://www.amazon.co.uk/Encyclopedia-American-Industries-Industires/dp/1414486839/ref=sr_1_6?s=books&ie=UTF8&qid=1526426777&sr=1-6&keywords=Encyclopedia+of+American+Industries

First ones.

I.e.: Plunketts Industries ; https://www.amazon.co.uk/Plunketts-Estate-Construction-Industry-Almanac/dp/1628314745/ref=sr_1_2?s=books&ie=UTF8&qid=1526426807&sr=1-2&keywords=plunkett+research&dpID=41A8tKeLUaL&preST=_SY291_BO1,204,203,200_QL40_&dpSrc=srch

And then: https://www.amazon.co.uk/Security-Valuation-Risk-Analysis-Decision-Making/dp/0071744355


Cheers. I can add massive list of top notch books if you are interested.