decorative neon sign

Deeper Neon Sign

Deeper Neon Sign
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“Deeper, please” is part of the series “Neonism”.

What is more important? Content or form? Text or design? When visual significance embraces the content’s meaning, both contribute to enhance the outcome. “Neonism” is the name of this new edition: a creative back and forth between text, typography and design.

The lettering is artistically inspiring in its philosophical, political as well as provocative message. Each text has a special, deeper meaning intended by the artist, but is free to interpretation by everyone.

After creating the text and the meaning each lettering was deconstructed and rearranged by a font Designer. The outcome are six sygns in perfect synergy between context and form.

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Alex

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