NOOKA is a New York based mostly design firm based by artist and designer Matthew Waldman. Most famously recognized for its line of progressive and distinctive digital wristwatches which take the idea of telling time into a completely new realm. Optimists might declare that a stopped clock nonetheless tells the right time twice every day, however with regards to the cool watches, aesthetic is simply as essential as performance.
The firm was born when artistic director Matthew Waldman noticed an analogue clock in a London lodge foyer and was impressed to create timepieces with an inventive outlook. As an educator on the Parsons School of Design and New School University, Waldman has greater than 15 years of expertise in company identities and design methods expertise which completely culminated in these stunningly distinctive watches.