(Part 2) Top products from r/EntrepreneurRideAlong
We found 4 product mentions on r/EntrepreneurRideAlong. We ranked the 24 resulting products by number of redditors who mentioned them. Here are the products ranked 21-40. You can also go back to the previous section.
21. Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Sentiment score: 1
Number of reviews: 1
Wiley
Show Reddit reviews22. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Sentiment score: 0
Number of reviews: 1
22 Immutable Laws of Marketing Violate Them at Your Own Risk
Show Reddit reviews
I feel like there are too many different fonts at first glance. The site seems more cohesive as you scroll down.
Try to keep the font styles down to three.
Right now I see:
I like the Coustard + color, keep the open sans for content readability. Maybe experiment with bringing the buttons closer to your main design while still having them pop.
Also the images.... what's the boat all about? Why are there abstract figures next to 'Easy'? You should be able to find stock photos of happy actual people, and beautiful clean rooms.
The pyramid structure for news also applies to websites. I like that you introduce your three core features in the first paragraph, but then I would bring up the expansions you have buried at the bottom.
Next I would do [booking is] Easy, then Safe, then Guaranteed.
*disclaimer - I'm more of a programmer than a designer, but I have to do a lot of design. The Non-Designer's Design Book has helped me immensely.
There are a log of good marketing books out there. Lee Odden has a good one. http://www.amazon.com/gp/product/1118167775/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=1118167775&linkCode=as2&tag=dominicsstore. But the truth is, SEO is changing so much, all the time, you can't really become an expert unless you are in the sort of inner circle. These books are stupid because they are usually written by n00bs with no cred. When I read these guides I find that they are about 70% correct, and the 30% that isn't correct is either 1) super dangerous for your site's longevity or 2) super giant wastes of time. If you want to learn SEO, the first and only guide you will need at this stage of your training is this one: https://static.googleusercontent.com/media/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf. It's Google's guide and it's way more useful than anything Dallasmaids puts out. Please don't follow this guide. It has a lot of really bad, site-harming advice in it.
I think most marketers would agree this book is a great starting point to learn some of the fundamental marketing principles(theories).
https://www.amazon.ca/22-Immutable-Laws-Marketing-Violate/dp/0887306667
I will caution you when you do google searches for marketing that there are endless numbers of crappy “marketing courses” and gurus — don’t waste your money.
Some good comments here already.
+1 to what u/krunchygymsock said.
Overall I’d agree the middle ground is a very dangerous place to be. And I’d avoid the race to the bottom for sure. Multiply your pricing range there by 10 and we had the same issue with a full service design agency in London!
You’re providing a commoditised service in a saturated market so the key is finding the right niche / audience / volume / margin that can work, focusing on that and differentiating like a mofo.
I’d suggest reading Differentiate or Die: https://www.amazon.com/Differentiate-Die-Survival-Killer-Competition/dp/0471028924