(Part 2) Top products from r/bigseo

1. Assess strengths, weaknesses for each person on team - review previous work, get feedback from other teams they worked with
   
   
2. Meet with each member individually, ask them what they like/dislike about their roles, what they would improve, and where they see themselves in two years
   
   
3. Roadmap improvement plans for each member that has clear improvement areas, how they can do it, and a baseline measurement of their current skill set
   
   
4. Roadmap all SEO tasks currently in play and for the next quarter - assign tasks to team members in a strategic plan
   
   
5. Get with your manager (Director, VP, etc) and present plans (who, what, value, cost, measurement). Approve costs for training, and secure everything you need. Recommend approving significant rewards for completion and progress.
   
   
6. Present improvement plan to individual team members
   
   
7. Present strategic plan to team with clear tasks, goals, and outcomes. End with a “commanders intent” and let everyone know that the second something is unclear, reach out to you.
   
   
8. Start a daily standup at business start time. Go over yesterday’s tasks, today’s tasks, and any blockers. Start on time, this is about discipline and structure.
   
   
9. Create biweekly checkins with each team member to go over skill improvement and strategic plan progress. Use 30m - 1hr to conduct 1:1 feedback and training. Give them the first 15m to discuss anything.
   
   
10. Create a reporting dashboard for the team that shows progress towards goals, value of their work, and transparently communicates team output/value to leadership.
    
    
11. Read books on leadership and team management — recommend several:
    
    https://amzn.to/2Ku6Xbi - The Ideal Team Player
    
    https://amzn.to/31zGqPs - The Five Dysfunctions of a Team
    
    https://amzn.to/2Ku8UEE - Extreme Ownership
    
    https://amzn.to/2YXLkE3 - Dichotomy of Leadership

here is my recommendation on how to learn technical SEO (assuming you already mastered using a computer)

• Start by learning basic HTML, CSS and Javascript. I'd also recommend codecademy for this. Build a basic website with a few features. Focus learning on responsive web development.
  
  
• Once you've gained an intermediate familiarity with all 3 of those, I'd recommend learning another advanced language. PHP / Python come to mind right away but you can get away with learning just bash.
  
  
• Study databases and pick one to learn such as SQL / MySQL
  
  
• Install a Linux server from top to bottom on a local machine, and learn enough Linux to make programs, edit server configuration files, optimize servers, local and remote filesystems, ssh, etc. Focus on Apache (web servers), response codes, optimization, etc.
  
  
• check out the book .htaccess made easy on Amazon.
  
  
• Learn about DNS / Bind - also practice by learning dig, nslookup, purchase a domain name, edit and fwd nameservers, etc.
  
  
• Start studying the principles of UX (user experience) and check out Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability.
  
  
• Fully digest Google's webmaster guidelines, and Bing's while you are at it.
  
  
• Learn to use and administer an eCommerce and CMS framework. My suggestion is WordPress and Magento.
  
  
• Read my complete guide to on-page SEO.
  
  
• Pick an analytics platform (I use Piwik) but the popular choice is Google Analytics.
  
  
• Learn the basics of regex to make your life easier.
  
  

HTML is extremely easy to learn. Honestly, unless you're trying to get into the new stuff with 5 (and that's unlikely) you could probably learn all you need to know in a day, and be zooming through page source code by the end of the week. CSS is also pretty straightforward to learn, but shit gets complicated when you put it into practice, what with browser support and display sizes. I used this book to learn and would highly recommend it: http://www.amazon.com/HTML-CSS-Design-Build-Websites/dp/1118008189/ref=sr_1_1?ie=UTF8&qid=1369522717&sr=8-1&keywords=html+css

Check out the one Rand Fishkin contributed to, Inbound Marketing and SEO. I think that's going to fit what you're looking for.

There's another one he contributed to that was headed up by Eric Enge, but I haven't personally read it. I would say it's probably a solid read as well, knowing Eric Enge's pedigree.