(Part 2) Top products from r/sales

This needs a lot of work. My reasoning here and then I will retype it below.

> I’ll get straight to the point because I know you’re busy; enclosed are some unfavorable reviews about restaurant that are currently on PAGE ONE of Google.

Everyone is busy, so no need to waste time stating it. Cut it.
>
> and why not have a cup of tea on me while you spend 60 seconds reading this. .
>

While I appreciate the idea, this is gimmicky. No one is actually getting up from an email to grab a cup of tea. There are better ways to create "Conversational Capital" read this: Conversational Capital

> My name is MoneyHoesNClothz and I specialize in Online Reputation Management for small business such as yours. I live and work locally and understand just how hard it is for your business to compete in this internet-driven climate.
>

Now you are getting to the point. This is strong.

> Here’s what’s happening:
>

This line is not necessary. Cut it.

> Would-be customers are seeing what others are saying about you, before even thinking of walking through your door. Reviews like these are ruining your good name, and preventing people from dealing with you! In fact over 50% of all potential customers now consult reviews and ratings online before making any kind of purchasing decision. I’m sure if you had your way, this isn’t how you'd choose restaurant to be represented on the internet.

Half of this is good, other half terrible.

> We can work with you to massively improve this situation.
>

Not bad but could do better.

> The costs involved are tiny compared to what this kind of negative customer-generated content is costing you every month. Studies show that one star increase on Yelp translates into 9% more business every month!
>
Relatively strong, but as a business owner when I hear "The costs involved are small compared to the opposite etc" it makes me feel like its going to be expensive. You should be so confident in your price that you don't need to say things like that. This paragraph is how you resolve a concern. No need to bring it up.

> Just contact me on my mobile on {Mobile Number} and I’ll explain more. If I’m with another client just leave me a message and I’ll get back to you as soon as possible, or you can email me at {Email Address}.

Wordy.
> Warm Regards,
>
> MoneyHoesNClothz*

lol You should keep "money hoes n clothz" as your business name

This is pretty normal, nothing wrong with you. It sounds like you have hit a point in your career where you are not being challenged and you are growing as a person or professional. Do something about this. Either find a new job or ask for a new role or responsibility. And if you can't change things right now, make a plan to do so in the future and be ready when the opportunity is there. But... you can not continue being unhappy so you need to commit to making changes in your life or you will suffer some pretty serious consequences (anxiety, addiction, overeating, thoughts of suicide, depression... the list goes on).

Your boss should be focused on your results. If he's telling you how to get those results, he's a bad boss (micromanaging). If he's asking thought provoking questions, then he may recognize your talent and he's actually helping you, not second guessing you.

Or he's just nervous and is trying to minimize his anxiety about his own job. I wouldn't take it personally. Maybe just ask next time. Boss, are you nervous about such and such, and if so is there anything I can do help? Your boss may not even realize this is the problem, but asking the question will be enlightening to him.

Here's a pretty good book that helps identify different behaviors and traits in the workplace and offers suggestions on how to handle those behaviors. https://www.amazon.com/Working-Difficult-People-Muriel-Solomon/dp/0735202915/

Everybody has their own negotiating style. Looks like your client has developed a very firm and aggressive negotiation style. You either do what he wants or he cancels the contract.

I would recommend to research : « principle negociation - the Harvard approach  » on google. There is a great book on the subject : «  getting to yes - negotiating agreement without giving in. ».

Here is the link on amazon : 

getting to yes

Change the game, don’t let the game change you.

Edit: toned down the bro factor and increased the humanity of post. Enjoy and thank you for the valuable feedback.

First of all, thanks a lot for your reply and I totally agree with you. See my first edit above:

> Yes, I know I should learn sales. I'm actually halfway through the first of two books about it. But to be honest, I am committed to another project that's taking most of my time and I'm basically trying to get this business to be as "autonomous" as possible.

I am currently trying to run this business, while working on a startup project and following Udacity's Tech Entrepreneur degree. It is very complicated for me to add sales to it now.

Good call on this book. I also recommend reading the Sales Development Playbook...very actionable and each chapter has structures/templates you can follow. https://www.amazon.ca/Sales-Development-Playbook-Repeatable-Accelerate/dp/0692622039

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The two authors consult almost exclusively with software companies, so the tips all apply

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Being able to sell when you're *not* face-to-face is a very important skill and much of it is learning and sticking to your methodology and tactics. Good luck!

Hey Dude,

A severely underrated book that I rate highly is: Brainscripts for Sales Success.

Also, if you aren't aware of it, check out the predictable revenue podcast. (Just search predictable revenue) which is done by a guy who was one of the early hires at Salesforce.

Finally, if you are interested in getting a serious edge, I'm working on sales training software. If you're interested in getting on the beta list, DM me your email and I'll be happy to add you.

Good luck!

Ugh, this should be higher up the list. Not sales specifically, but the skills translate frictionlessly and also useful in life. In this same category I would put

• Word Hero by Jay Heinrichs as well.
  
• Verbal Judo by George Thompson
  
• Influence by Robert Cialdini
  
• Pre-Suasion by Robert Cialdini

I never tried audio, I bought the hardback.

https://www.amazon.co.uk/Science-Selling-David-Hoffeld/dp/0143129325/ref=sr_1_1?keywords=science+of+selling&qid=1565117814&s=gateway&sr=8-1

​

I thought it was quite useful all around guide to sales (buyer motives, 6 Whys people buy, company USP, closing). Interesting was the use of behavioural economics and psychology to inform the different techniques (such as innoculation theory). On that topic psychology and sales, the psychology of persuation and predictably irrational are both really great reads.

https://www.amazon.co.uk/s?k=predictably+irrational&crid=3UWT9GUFOSU8F&sprefix=predic%2Caps%2C151&ref=nb_sb_ss_i_1_6

https://www.amazon.co.uk/Influence-Psychology-Persuasion-Business-Essentials-ebook/dp/B002BD2UUC/ref=sr_1_2?crid=16X7RHAWVI8QH&keywords=science+of+persuasion&qid=1565118078&s=books&sprefix=science+of+persua%2Calexa-skills%2C141&sr=1-2

To prezuwif point, read hope is not a strategy by Rick page http://www.amazon.com/gp/aw/d/0071418717?pc_redir=1395427125&robot_redir=1

There's a chart in there that explains that you need to sell transactional buyers features and benefits and ceo's and top level management politically I.e. Fear, greed, increase in wealth, competitive advantage etc

This book is really worth reading, has some good points and helps with common challenges you might face.

​

https://www.amazon.com/Introverts-Edge-Quiet-Outsell-Anyone/dp/0814438873

Get on YouTube and type in sales. Start watching and learn!

Make notes and read a masterpiece like How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

This book is a great primer. Joe's my personal sales trainer, and I've seen tremendous results using his methods.

I tell everyone to start here:

http://www.gitomer.com/The-Sales-Bible-by-Jeffrey-Gitomer-pluSBS.html

After that, try to seek industry-specific books if you can.

Though it's insurance specific, here's one that's the only book so far that specifically addresses how to go up against an incumbent provider of your product or service and the "Wine and Cheese Speech" is the most powerful selling tool I've ever used:

http://www.amazon.com/Competition-Fired-Without-Saying-Anything/dp/0471703117/ref=sr_1_1?ie=UTF8&qid=1420824470&sr=8-1&keywords=randy+schwantz

[Raving Fans] (http://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0688123163) by Ken Blanchard is pretty good. The One Minute Manager by the same author is also worth a read. Nothing groundbreaking, but interesting nonetheless.

I'd also recommend Fanatical if you're a beginner. However, it's not a great book if you have intermediate sales skills and above. Some of it is too obvious.

Anyoneread the book "Gap Selling"? It's a new book that's pushed alot amongst sales professionals on the LinkedIn community...the author is really active on Linkedin. I'm slightly skeptical of books that receive alot of "tribe promotions" because people tend to be too biased.

Robert Herjavec (from Shark Tank) was on Quora the other day. He said that a couple times.

"be humble, stay hungry, always hustle" from Brad Lomenick's book

apparently it's available both on audible and cd http://www.amazon.com/Best-Damn-Sales-Book-Ever/dp/0471757284

Start with reading this ASAP:

The Young Entrepreneur's Guide to Starting and Running a Business: Turn Your Ideas into Money! https://www.amazon.com/dp/0385348541/ref=cm_sw_r_cp_apa_i_mWbbBbS8B4ANG

Sorry, name is Selling is Dead. http://www.amazon.com/Selling-Dead-Traditional-Practices-Revitalize/dp/0471721115