Reddit reviews Ad Serving Technology: Understand the marketing revelation that commercialized the Internet

One book that I found outlined this stuff well is Ad Serving Technology: https://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572

Yes, you can learn this online too, but sometimes you can get more lost than educated with all the info available.

Very good ad tech book. Brilliant resource for all Ad Ops peeps and teams.
http://www.amazon.co.uk/dp/1484867572/

I know of this:

http://www.amazon.com/Targeted-Technology-Revolutionizing-Advertising-Companies/dp/0814434991/ref=pd_sim_14_1?ie=UTF8&dpID=41PL0BPxLoL&dpSrc=sims&preST=_AC_UL160_SR106%2C160_&refRID=1J7A49B1Z5N83ZQVE1QQ

It's a nice, light breezy introduction to the industry. Non-technical.

Then, there's this:

http://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572/ref=pd_sim_14_2?ie=UTF8&dpID=51HU%2BH1VSuL&dpSrc=sims&preST=_AC_UL160_SR107%2C160_&refRID=1J7A49B1Z5N83ZQVE1QQ

While we have several copies floating around the office, I do not know of anyone who has successfully read it cover to cover. While comprehensive, it's apparently a fairly miserable read.

As others have noted, your best resources are online. Ad Ops Insider (http://www.adopsinsider.com) has the best introductory material I've seen.

https://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572/ref=nodl_ this is not bad but in real life each company has its own stacks iab standards are pretty much required

Ad Serving Technology by Gregory Cristal -
https://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572/ref=sr_1_1?s=books&ie=UTF8&qid=1525462449&sr=1-1&keywords=ad+serving+technology

This is a good quick read and place to start

Ad Serving Technology: Understand the marketing revelation that commercialized the Internet https://www.amazon.com/dp/1484867572/ref=cm_sw_r_cp_api_i_12B4CbYTT5BNF