Best e-commerce professional books according to redditors

I recommend you read Web Marketing for Dummies, it has a really well written Adwords section.

There's a good sample workflow in Advanced Google Adwords 3rd Ed that I stole.

Paraphrased:

• Status check: daily
  
• Keyword bids: every day / week (or less if you have a fixed rule) -- the book goes into a lot of detail on bidding strategy
  
• Quality score: tuesday, fiddle with landing pages / ad copy on things with problem QS
  
• Keywords: wednesday, do keyword research for new keywords and negatives
  
• Testing: Friday twice a month. Go through all tests with statistically significant clicks, kill the losers, and replace them with new tests
  
• Geo trends: once per month, look at geographic performance on the account and look for new opportunities
  
  Granted how often you do these will depend on the size of the account and how much control over the target website you have.
  
  It's often easier to do one thing at a time (especially keyword research, which breaks up my mental flow for any other task) or copywriting. Also, I think it's easier to plan ad ad groups around relevant keywords rather than picking the ad groups first and then doing keyword research.
  
  What it often looks like for me is
  

1. look at client site
   
2. pick keywords based on goals / existing site content
   
3. recommend new ad groups and landing pages based on the keyword opportunities
   
4. add the obvious negatives from the research and whatever site data is there
   
5. design the campaigns and ad groups
   
6. make the ad groups
   
7. write the ads matched to the keywords
   

The internet isn't a specific 'thing'; there is no internet box that you can point to and say, "that's the internet!" The internet is an abstract term applied to a series of computer networks of an indeterminate number greater than one. This is important because prior to the networking of two distinct networks together, you only had two distinct, non-communicating networks.

There is a varying level of redundancy in the connections between the various networks, all with one specific thing in common these days: the TCP/IP internet protocol suite. It was the best way of allowing for common communication between distinct computer networks.

If you visualize a long line -- a wire -- and then envision computer networks connecting to it via servers and more wire, you're envision what the internet is at a basic, broad level. There is a great video on YouTube that explains the internet this way. I'm trying to locate it now. However, if you enjoy reading about such things, there are two fantastic books that I recommend on the subject:

1. Where Wizards Stay Up Late: The Origins Of The Internet
   
   
2. Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web
   
   The former explores the history of the internet, taken as a summation of its parts and their creation. The latter explores the origins (and potential futures) of the World Wide Web, a specific application of hosting and sharing documents (and other media) across the internet conveniently. It's written by Tim Berners-Lee, the number one scientist behind its creation. I include this link because it is a common misconception that "the internet" is "the world wide web."

One book that I found outlined this stuff well is Ad Serving Technology: https://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572

Yes, you can learn this online too, but sometimes you can get more lost than educated with all the info available.

First:
http://www.amazon.com/Ultimate-Guide-Google-AdWords-Million/dp/1599184419

Second: http://www.amazon.com/Advanced-Google-AdWords-Brad-Geddes/dp/111881956X/ref=pd_sim_14_3?ie=UTF8&dpID=51qNA-w7TXL&dpSrc=sims&preST=_AC_UL160_SR127%2C160_&refRID=067Y1BH3800X4A8QJ62N

Third: Take Over The World.

All that is fine.. But, the important question is ..

How come you have a Karma only in 100s for a username like that.

You need a bouquet too.

Sometimes I don't know what to think about technological displacement. We have been hearing about low productivity growth in the economy for a while now.

http://macromarketmusings.blogspot.com/2014/12/are-we-mismeasuring-productivity-growth.html

https://growthecon.wordpress.com/2014/12/11/i-love-the-smell-of-tfp-in-the-morning/

https://growthecon.wordpress.com/2014/12/17/why-did-consumption-tfp-stagnate/

What not enough paying work means, I don't know. I like to think that productivity growth reduces the costs in absolute terms. You have to assume that people will not want to spend money on newer services and products and in the mean time believe that the benefits of productivity growth will not be shared as lower costs to the consumer. Without that I don't see work disappearing. If newer services do not grow, you could go the Jaron Lanier route and argue that the best way to ensure that people benefit from the transition to a digital economy is to enforce stronger ownership of information.

Personally I believe that people are equating the recovery from the recession in 08 as consequences of technological advancement. That is a logical leap that is not warranted. We don't know if the fears of technological growth are even warranted. If the economy gets back on track (it is not yet) Technology once again cannot be blamed for unemployment.

Sounds like you need a lesson on the concept itself. I highly recommend reading https://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393

If you want to keep up to speed with the latest development I would recommend blogs like the official Google Analytics blog, Occam's Razor, The Daily Egg, The KiSSmetrics blog etc.

But if you want good tips on how to get started with GA I would recommend Web Analytics - An Hour A Day and Web Analytics 2.0. Both books are by Avinash Kaushik. They are old (for digital marketing litterature) but most of the messages are still very relevant and I found them a great inspiration to get started on structured analytics and how to incorporate analytics in your daily work in a digital marketing organization.

I got to where I am by pure luck imo. I had no goals of being what I am today, I kind of landed there through a number of lucky turns.

I feel there's not specific time I'm every time thankful for people trusting me and I enjoy helping out.

There's been moments of wtf and lol's - some covered in my Vegas and EDU presentations (youtube) else I also am happy shamelessly advertise my chapter in https://www.amazon.com/Internet-Spaceships-Are-Serious-Business/dp/0816699089/ :)

I want to learn how to find products with good resale value. Nobody ever wants to give away their sources and secrets, but I found this book on amazon: http://www.amazon.com/Online-Arbitrage-Sourcing-Secrets-Products/dp/1500333824/ but I can't afford a $200 book at this point.

What are some free or reasonably cheap resources I can use to learn how to find sources myself? (note I don't want the sources themselves... I want to learn the techniques and use that to find my own sources)

I know of this:

http://www.amazon.com/Targeted-Technology-Revolutionizing-Advertising-Companies/dp/0814434991/ref=pd_sim_14_1?ie=UTF8&dpID=41PL0BPxLoL&dpSrc=sims&preST=_AC_UL160_SR106%2C160_&refRID=1J7A49B1Z5N83ZQVE1QQ

It's a nice, light breezy introduction to the industry. Non-technical.

Then, there's this:

http://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572/ref=pd_sim_14_2?ie=UTF8&dpID=51HU%2BH1VSuL&dpSrc=sims&preST=_AC_UL160_SR107%2C160_&refRID=1J7A49B1Z5N83ZQVE1QQ

While we have several copies floating around the office, I do not know of anyone who has successfully read it cover to cover. While comprehensive, it's apparently a fairly miserable read.

As others have noted, your best resources are online. Ad Ops Insider (http://www.adopsinsider.com) has the best introductory material I've seen.

https://www.amazon.de/Internet-Spaceships-Are-Serious-Business/dp/0816699089
It is.

Very good ad tech book. Brilliant resource for all Ad Ops peeps and teams.
http://www.amazon.co.uk/dp/1484867572/

Books are a bit unneccessary but if you're a book learner I'd recommend Brad Geddes' Advanced Google AdWords.

On top of the blogs listed below I'd recommend PPC Hero and Wordstream's beginner guides.

It's not. I've read it. The fundamentals of adwords are the same and the strategies in that book are absolutely crucial and you would do yourself a huge disservice by passing it up.

​

Edit: Also, it's 4-5 years old: https://smile.amazon.com/Advanced-Google-AdWords-Brad-Geddes/dp/111881956X?sa-no-redirect=1

I don't think she understands that internet spaceships are serious business.

Since you are obviously trolling at this point, without even trying to back up your claims - like i said; Go read the books about it.

I have better things to do then arguing with someone who's attitude is right out of a trashbin. (:

The military (mil spec manuals) was one of the primary drivers & advocates of the development of the SGML system.

And again, HTML was a subset (initially very crude & limited functionality) of it -- which, among other things, allowed the leveraging of various (already existing) parsing algorithms.

That really DOESN'T lessen the "great achievement" status of Timothy Berners-Lee (the so called -- and not entirely inaccurately so -- "inventor" of the "world wide web") work -- which was really more the creation and distribution of a combination of tools, and perhaps most importantly "giving it away" -- openly/freely sharing the specs: the http protocol (based on other internet protocols, but again simplified, initially all it did was a "GET" request), along with a small footprint ("web/http") server application, and the first (text only "web") browser application.

Several Many others had TRIED to craft "hypertext" (i.e. user editable text/documents with click-able "links" or regions) systems -- protocols and the accompanying server/viewer application sets -- but they all failed or fell short of wide adoption for a number of reasons (some of them for being to simplistic, others for being too complex, and most for being "commercial/proprietary" and working only on specific platforms).

BTW, if you can lay your hands on it, TBL's book "Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web" is well worth the read, and is not only interesting from a technical and historical perspective, but also to see what his original "vision" was, and how that has been both fulfilled, and on the other hand in some ways went unfulfilled (or even subverted) as the web actually developed and grew.

Interested in human behavior and the rise of technology? May I recommend the work of Jaron Lanier, specifically his books You Are Not a Gadget and Who Owns The Future?

Check out the book Arbitrage by Chris Green, and Online Arbitrage - both are good sources for introductions. Advanced techniques don't have quite as strong a centralized source.

Arbitrage

Online Arbitrage

OKcupid did a huge study on this a few years back and the book Dataclysm goes into more detail about their findings.

By and large, men have no sexual interest whatsoever in women over 25 when younger girls are present.

It's a little dated, but I used the techniques in this book to beat SEARS for top rankings in adwords for google searches for my appliance repair business.

The vast majority of what it teaches is timeless and I'm sure much of it will apply to doing a banner campaign.

Also, fun fact, when one company called me to try to sell me Adwords services, I was in a smart assed mood. I asked for the supervisor and and started asking specific questions about Adwords techniques, seriously highly advanced stuff. I was playing with him for fun. Halfway through, he started taking notes. I jokingly asked if he wanted me to come in and train his staff on Adwords :D

https://www.amazon.com/Advanced-Google-AdWords-Brad-Geddes-ebook/dp/B00K49GO4S/ref=sr_1_1?ie=UTF8&qid=1511022380&sr=8-1&keywords=advanced+adwords

I haven't read them myself, but a couple of the popular flipping YouTubers have recently released eBooks:

Flip That Sh!t by Bonafide Hustler (also available in eBook format)

101 Killer Clothing Brands by Stephen Raiken (Raiken Profit)

There's also the classic book Arbitrage by Chris Green you may want to check out if you're into retail arbitrage.

Something less code-y: Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by Tim Berners-Lee. For those of us young enough to not have been a part of the early days of the web, it's nice to have some perspective on the history of it.

I'm currently reading Jaron Lanier's "Who Owns The Future?" This book is absolutely incredible with it's ability to break down the current and future states of the internet, global economies and their influence over each other. If this kind of stuff interests you, this book will leave you with a total chub.

It is definitely worthwile, by looking at the analytics of the website you can drive insights on what went right/what went wrong with your current sites ==> you will learn about what to do and what not to do for building the new versions.

I do not know book specifically appliable to small business analytics but in the analytics section I can recommend warmly Web Analytics 2.0 which will give a good basis with examples valid for both small & large businesses https://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393

Note that if the businesses in question have low traffic, i.e. not enough data to reach statistically relevant insights, you should rather learn about UI,UX and UX design for your specific industry. A nice starter website would be https://goodui.org/

Yeah, what do you now think of the historical efforts to turn the british empire into an Imperial federation?

>Supporters of Imperial Federation regarded the United Kingdom as having two possible futures; imperial union and continued long-term importance or imperial dissolution and the reduction of the status of the UK to a second-class nation.

The latter seems to have come to fruition. How do you feel about this when considering that many of the good things in this world surfaced in England( respect for the individual, and the effective separation of religious, political and economic powers) ? It's outlined to some extent in the Anglosphere challenge.

I've been at this since 2012 and have never heard of Adskills, so I'd say that virtually no prospect is going to take certification from them seriously.

The best courses I'm aware of (besides platform certs) are this one from Udemy: https://www.udemy.com/the-ultimate-google-adwords-training-course/learn/lecture/4028970?start=0#overview

And perhaps books and training from Brad Geddes although I feel like it may be a bit out of date: https://www.amazon.ca/Advanced-Google-AdWords-Brad-Geddes/dp/111881956X

You need to do both.

1. One with geo keywords set to target anyone anywhere who types those keywords with GEO.
   
   
2. One without geo keywords set to target only people in your target area.
   
   I'm guessing you're used to doing online international or national campaigns, is that correct? The above stated process is standard operating procedure in local search campaigns.
   
   Read "Advanced AdWords" by Brad Geddes - Third Edition. It has a very detailed explanation on this.
   
   http://www.amazon.com/Advanced-Google-AdWords-Brad-Geddes/dp/111881956X
   
   

http://www.amazon.com/dp/149379163X


http://www.amazon.com/dp/B009B3UYEO <---- Kind of Scnapower ad Heavy


Both are reliant starter books and I own both.

It's on Kindle!

https://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572/ref=nodl_ this is not bad but in real life each company has its own stacks iab standards are pretty much required

I'm not sure if anyone's mentioned this yet. For background on Eve this book is actually pretty great. Since its a reader with individual papers its a bit uneven in terms of quality/value, but the variety of perspectives is pretty great.

https://www.amazon.com/Internet-Spaceships-Are-Serious-Business/dp/0816699089

Also, this recently(ish) published book by journalist /u/AndrewGroen is a great read too. It has some amazing details on some of the intrigues of the earlier days of Eve.

https://www.amazon.com/Empires-EVE-History-Great-Online-ebook/dp/B01DONPR0M

His talk at Fanfest in Reykjavik a few years back is amazing too, in terms of offering some insight into Eve's history, particularly a pretty fascinating story from Eve's history.

https://www.youtube.com/watch?v=D-_Hgp6VbFY

Especially if you're looking for a clearer understanding of OPSEC and its history/role in Eve both of these books are pretty great. Mr Groen, if he's still around on Reddit, may have some additional recommendations or resources as well.

note: these amazon links are not affiliate links! they go straight to the books' product pages

This is a pretty cool book that looks at a foundation for why these issues exist, and then examines some potential solutions.

https://www.amazon.com/Who-Owns-Future-Jaron-Lanier/dp/1451654979

I am curious as to who is to blame here. It seems like this is a culmination of numerous factors that were either ignored or downplayed in significance.

Most notably, I'm sure no one could have predicted how quickly technological advancements made it possible for machines/robots to replace human labor. I could be wrong about that, but it seems this trend has exponentially grown at a rate that would be difficult to keep up.

The rise of the information and big data age means that fewer jobs are on the market because just a few BIG players can trickle down information by collecting (for free I might add) it from the masses. Think Google, Amazon, etc. They are in the business of big data, largely on the backs of individuals who are not compensated for what they input. This is tricky, because consumers love the ability to use services for free or low cost, without realizing that they are sucking dry jobs essential to them. We must change our economy to represent this shift if we hope to maintain a middle-class.

A lot of this is explained in a great book by Jaron Lanier in "Who Owns The Future."

Drk9six,

First off, let me say welcome. Next, I want to advise that if you haven't read any information on FBA, that you purchase the book Retail Arbitrage by Chris Green. http://www.amazon.com/gp/aw/d/B009B3UYEO?pc_redir=1405962832&robot_redir=1

Not affiliated with Chris or his team, but it's a good beginners read. The market is plentiful as long as you're willing to put the man hours on learning. If you're going to a college town, then I'm sure there are plenty of thrift shops. You may not start with FBA. Maybe start with eBay sales and build capital for FBA inventory.

That is great. Feel free to email me if you ever have any questions. [email protected]. Also cannot recommend this book enough.

http://www.amazon.com/Online-Arbitrage-Sourcing-Secrets-Products/dp/1500333824/ref=sr_1_1?ie=UTF8&qid=1410242606&sr=8-1&keywords=chris+green+online+arbitrage

For those who enjoy the OKCupid style data check out their co founders book 'Dataclysm', I am currently on the last chapter and have loved it, great book on data.

link

I would recommend watching this INTERVIEW from March 4th, and his new BOOK is discussed HERE on Forbes.com. As the inventor of virtual reality, one of the top 300 inventors in history, and also listed in the top 100 most influential people in the world (Time Magazine 2010) his theories on the future of economy and how the internet plays into that should be read by any serious crypto advocate. Plus he's just an upbeat and positive person. ;)

Read [Web Analytics 2.0 by Avinash Kaushik] (http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393)

Avinash was/is an analytics evangelist for Google and used to head analytics at Intuit. The book will give you a great grounding in online measurement and has examples of a bunch of reports.

I'd also grab a copy of the [Excel Bible] (http://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3Dstripbooks&field-keywords=excel+bible) for whatever year you're using. It gives you scenarios for using different functions and macros and examples of everything.

All the analytics packages have training you can take, just look around their sites.

> And before you try to imply I'm retarded again, google 'globalization/technology effects on income inequality'.

Um... okay
http://blogs.wsj.com/economics/2008/07/24/technology-not-globalization-feeds-income-inequality/
http://www.imf.org/external/pubs/ft/survey/so/2007/res1010a.htm
http://www.nber.org/reporter/winter03/technologyandinequality.html

Whoops. That didn't go well for you. Also here's a book I just finished reading on the subject that draws the exact opposite conclusion as you.

https://www.amazon.com/Who-Owns-Future-Jaron-Lanier/dp/1451654979

https://www.amazon.co.uk/Advanced-Google-AdWords-Brad-Geddes/dp/111881956X/ref=dp_ob_title_bk

about the most solid grounding you can get in adwords and how to plan/structure/execute ppc campaigns

Ultimate Guide to Google AdWords by Perry Marshall

Advanced Google AdWords by Brad Geddes

These are a couple of books that I have my new hires read during training. I am sure there are plenty more.

For 750/month you can hire a freelancer who has experience and will manage your ads. I mean if you have time you can learn it of course that is a great thing :) I would recommend youtube tutorials as a first step. I also used this book:
https://www.amazon.ca/Advanced-Google-AdWords-Brad-Geddes/dp/111881956X/ref=mp_s_a_1_1?ie=UTF8&qid=1539989612&sr=8-1&pi=AC_SX236_SY340_QL65&keywords=advanced+google+adwords&dpPl=1&dpID=412JOoqC53L&ref=plSrch

but well it was few years so probably now you would need to find something newer

Dataclysm is an interesting read in case you haven't read it. Written by the creator of OKCupid.

Here are all the local Amazon links I could find:


amazon.co.uk

amazon.ca

amazon.com.au

amazon.in

amazon.com.mx

amazon.de

amazon.it

amazon.es

amazon.com.br

amazon.nl

amazon.co.jp

amazon.fr

Beep bloop. I'm a bot to convert Amazon ebook links to local Amazon sites.
I currently look here: amazon.com, amazon.co.uk, amazon.ca, amazon.com.au, amazon.in, amazon.com.mx, amazon.de, amazon.it, amazon.es, amazon.com.br, amazon.nl, amazon.co.jp, amazon.fr, if you would like your local version of Amazon adding please contact my creator.

This is a good quick read and place to start

Ad Serving Technology: Understand the marketing revelation that commercialized the Internet https://www.amazon.com/dp/1484867572/ref=cm_sw_r_cp_api_i_12B4CbYTT5BNF

I just published a book on this, sorry for the plug but it’s here if you are interested https://www.amazon.com/Ultimate-Guide-commerce-Growth-Unexpected-ebook/dp/B07L6NFZMD/ref=mp_s_a_1_1?keywords=ultimate+guide+ecommerce+growth&qid=1556920325&s=gateway&sr=8-1

We have scaled a lot of fashion stores over the past ten years and I wrote this book to condense a lot of the learning

That's the go to PPC holy book

Interesting solution to a problem Jaron Lanier discusses in his book 'Who Owns the Future?'
It talks about this exactly in terms of all the other 'free' services we use like facebook/twitter/google.

https://www.youtube.com/watch?v=j71nj07p_7s

http://www.amazon.com/Who-Owns-Future-Jaron-Lanier/dp/1451654979/

I only read 2 books on PPC and read the PPC Hero and WordStream blogs (checkout PPC university). I started my company soon after and I'm currently managing my own campaigns, spending thousands each month. Go to Amazon and get:

Ultimate Guide to Google AdWords: How to Access 1 Billion People in 10 Minutes

Advanced Google AdWords

I only read the first one, but I wish I'd read the second one by now. Instead I read Ultimate Guide to Pay-Per-Click Advertising. It's good, but there are a lot of weird little mistakes and confusing topics. YouTube is also your friend.

> it's interesting that you consider the government part of the "free market." Most people don't.

The government is part of the free market insofar as it purchases wanted goods and services.

> ...has just as great a claim to utility...

We all do. We all seek to maximize utility. And the decisions that we make to maximize our utility is studied in a social science called "economics".

So I'm not sure your point there.

>It's up to the People to decide...

Yes, and whether it's in government-managed or private-sector, "the people" decide. They decide by voting. You vote, and I vote; we vote on everything from what suits us best for lunch today to whether we prefer Japanese or American cars to what types of professions are most useful to us. And our ballots are in the form of US dollar bills.

Cumulatively, the summation of our collective voting IS the free market deciding.

>We restrict what the free market can sell (e.g., child prostitutes and heroin)

And this is short-sighted. Not the child prostitution, of course, but probably not for the reason you might think: not because prostitution is evil/immoral/wrong/"bad for society", but because children - not having reached a level of maturity to enter willingly into rational, informed consent, should therefore be prohibited from entering into contracts.

As for heroin, this shouldn't be illegal. The government has (in my opinion) no right to tell me what I can cannot do with my body. I am a rational adult. My body and my destiny is mine and only mine by the mere fact of my existence. As long as I don't violate the rights of anybody else, why is me using heroin anyone's business?

>and we also create products the free market would not provide on its own (paved roads in poor areas, expensive war planes, etc.) So it's really all about what society decides it wants or needs.

This is not correct. At all.

The "government" doesn't pave roads. The government doesn't build war planes. The government doesn't make or do anything of the sort.

The government has been set up to manage projects. These jobs (paving, civil engineering, building of war planes) are put out to bid. And private enterprises (Northrup-Grummon, Lockheed-Martin) offer their specialized goods and services to fill those needs.

Designed, sold, engineered, built, tested, trained, by civilians. At a profit.

>I happen to think society needs more people figuring out how to fix social injustice than it does people figuring out how to make Wall Street even richer.

Then you would be surprised to learn the following:

Name for me a democracy (defined as private ownership of resources and freedom to trade) that has ever had a famine.

The answer is "there hasn't been one". The only places in the world that are starving - we're talking real starvation here, not "American starvation" - are dictatorships and oligarchies. Nations that don't have the following fundamental factors:

• property rights
  
  
• the rule of law
  
  These two things are the solution to social injustice; world hunger; and in many cases...war.
  
  Without property rights, you can't farm your land and provide for yourself and your family. Because you don't own the land. And if you did, there is no rule of law to enforce your claim on it, and your work to raise crops (or sheep, or cattle, or pigs, or whatever) can and will get marauded. So why bother?
  
  Within property rights is the notion of private ownership of resources. This means that you can also sell your surplus crop to those willing and able to purchase it.
  
  I choose to grow a half-acre of corn: you might choose to grow a half-acre of wheat: our neighbor chooses to grows a half-acre of melons. Another neighbor raises pigs.
  
  Why? because it's most efficient: each of us is better able to become an expert in growing one crop than we are at doing a mediocre job at three or four. This increases crop yields. And surpluses. And with that comes the opportunity to TRADE.
  
  Each person, working to maximize his/her own utility (also known as working in our own "enlightened self interest") winds up benefiting each other.
  
  These precepts have been around since the dawn of civilization, but were described and codified by John Locke and Adam Smith in the late 1600/early 1700s. The "fathers of modern economics".
  
  It's unfortunate that those who only mock what they don't understand have been successful in spreading the caricature of capitalists as the "evil corporate/wall street fat cats", the Ebeneezer Scrooges out to screw you out of a buck.
  
  Because capitalism is the fundamental lynchpin to raise people out of poverty, out of injustice, and into better lives.
  
  Before you go any further with your political activism, I suggest you read this:
  
  http://www.amazon.com/Anglosphere-Challenge-English-Speaking-Nations-Twenty-First/dp/0742533328/ref=sr_1_1?ie=UTF8&qid=1421449989&sr=8-1&keywords=the+anglosphere
  
  You'll find that although based on the title one might think this book is filled with jingoism, racism, elitism, and the like, you'll find that instead it boils down to this:
  
  The "english-speaking" countries (The United States, Great Britain, Canada, Australia, New Zealand) are successful - and will continue to be successful - in terms of economic prosperity and improving the lives of its citizens - because they uniquely have established and a profound respect for.....
  
  

• Property rights
  
  
• The Rule of Law.
  
  
  

I don't mean to come off as "i know a lot of stuff and i don't need your advice," i just don't want to come off as "I have no idea what I am doing, so do not trust me with your data."

Survey fatigue is a real thing psychology and market research has to deal with. If i do not feel confident that my data will be used prudently, then i will not take a survey. I get a lot of my internet ethics from this book. (great read if you are into big data and the dangers of it)

I have not tried the milk stout, but I can ask Sean O'Connor when they are going to tap it. I'll also ask if he knows where Flat12 is being distributed in Bloomington. I've had a lot of luck with finding Flat12 at Kroger or Marsh (can't remember which), so try the craft beer section at those grocery stores sometime. The Flat Jack Pumpkin Ale is in season right meow, so the Milk Stout will be the next one up.

_5. Read 'Weaving the Web'. In it, TimBL explains that HTML was meant to be just a way of linking to the real documents, in word processing formats, .ps etc. It was not intended to be the primary authoring medium, but people took it and ran with it, confounding their expectations.

Also recommended: How the Web was born.

You literally haven't made an argument.

1. If you are a chess player, likely struggling with money as it is, and make the enormous investment required to contribute meaningfully to chess theory as well as the time required to find publishers and publicize the book, you deserve compensation for your work. Period. If you didn't want compensation, you would have put the book online for free yourself. Pirating presumes you are a better judge of whether an author's work should be for free than they are.
   
   
2. This has nothing to do with monopoly nature of "the textbook industry." There are plenty of small publishers that publish chess materials and clearly provide enough compensation to authors for them to want to go through the publication process in the first place.
   
   
3. >but lets not sit and pretend that any westerner gives a single fuck about that logic. WTF? I fail to see how this justifies any behavior at all. You clearly need to be listening a lot more to philosophers at "good schools."
   
   
4. Listen to this speech by Sam Harris. This is perhaps the greatest articulation of why it's bad to pirate. https://www.youtube.com/watch?v=dcMjHNS53V8.
   
   Here's a transcript of the last minute:
   
   >"I produced a video that is obviously of higher quality than anything that is likely to happen on its own when I get invited to give a lecture, someone records it, and puts it online. It turns out it's very expensive to do this... I recorded three separate talks in three separate cities, this was all done professionally with a five-camera crew in each city. There really should be no mystery as to why I would need to charge for a video like this. It cost over $100,000 to make. So the question of whether it makes sense for me to produce a video of high-quality is a question that can only be answered affirmatively by your willingness to pay for it. So I am running an experiment, here, and the only way to support it is to buy the video and not download the pirated version...
   
   >The problem is that it is increasingly difficult to figure out how to get paid for doing work of this kind. I am in a privileged position to absorb this difficulty, while many other writers and podcasters aren't. So if there's a podcast you love and you've been listening to it free for months, and there's some way to support it, I would encourage you to support it. Because we are all finding some way to cross over into this digital future, and free REALLY IS the enemy.
   
   >Free has made it almost impossible for musicians to get paid for their music. Now they are forced to tour endlessly to make up the difference.
   
   >The problem for writers is that touring is not an option. Many writers are not people who can make money speaking. They're writers after all. Unless we can figure out how to subsidize the creation of quality content with something other than banner ads, the entire world is going to become the Huffington Post.
   
   
5. I really encourage you to read this book: http://www.amazon.com/Who-Owns-Future-Jaron-Lanier/dp/1451654979. We are living in a real-life race to the bottom where the entire internet is being subsidized by the increasingly small number of people who don't use adblock.
   

I'm going to ignore that you called me an idiot because your own handle here is "people got stabbed" which invalidates anything you contribute before you begin typing. That said, I will point you in the direction of a book that discusses how democracy is weakened by this flood of convenience: https://www.amazon.com/People-Vs-Tech-Internet-Democracy-ebook/dp/B07BVH6M5V

I hate to see someone else's book but I read it... you should try the whole book reading thing, it's satisfying, and it leaves you with ideas that enrich you.

Listen -- if you believe in democracy -- read that book. There is hope for you. And if you cannot see how all of this increasing "convenience" can lead to a situation where people literally turn their autonomy and decision making over to AI, well, you aren't paying attention. Millenials are already saying, "Siri, what should I do this weekend?" That is a vile generation and one that will wreck society for the people who worked so hard.

Ad Serving Technology by Gregory Cristal -
https://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572/ref=sr_1_1?s=books&ie=UTF8&qid=1525462449&sr=1-1&keywords=ad+serving+technology

The surprising thing about this whole freelance writing world is that you have to find your special niche.

I have very similar credentials as you, but couldn't find work as a "Jill of All Trades." Instead, I had to narrow it down.

The other thing: just start applying.

You won't learn what you want, what you can handle, or what you really need until you get into the game. I started on oDesk and currently pay all of my bills from there. Sure, my expenses are low, but that's quite an achievement since I've been doing this less than a year.

Also, either get a domain name or start a free blog on Wordpress or Blogger. Add a portfolio, About page, and more relevant information. Even if this isn't big right away, you want people to have a place to find YOU.

Currently, I tend to work as a social media manager and blogger with a few odd jobs in between (and I mean odd). To prepare myself, I read Web Copy That Sells - major eye-opener for me, The Social Media Bible - incredible asset, and quite a few others. There are tons of wonderful resources, and many great places to work.

Really, the very first place I went to get experience as an online writer was HubPages. I was too nervous to write a hub at first, so I read and answered questions, posted comments on other peoples' articles, and just scoped out the scene.

Then, I made the jump into writing, and realized there was absolutely nothing to be scared of. It's a natural segue for people like us, and is a doable, worthy job.

You might want to start there. It's very simple, but even those 10-15 minutes you've been allotting can be used to create a deeper, stronger profile. It's perfect for those of us on the cusp of entering the freelance workforce, and there are many writers on there offering advice and expertise.

Check it out!

I was just like you a few months ago. I quit my job as a senior accountant after getting my CPA and decided to take on the world of paid search. Now I'm working full-time at an online marketing agency.

I suggest you do the following:

• Read Brad Geddes' Advanced Google Adwords 3rd edition from cover to cover. His book is going to give you the framework you need to properly approach Google Adwords. You can find it here -- http://amzn.to/1o3pCtM.
  
• Get the Google Adwords exams out of the way -- they're not that bad and they are free. Get Google Analytics certified too if you can, its a $50 investment. Don't stress about it being hard; for whatever reason its gotten a lot easier.
  
• Learn Excel if you don't already know it. Filters, PivotTables, Macros are all great things to know and will separate you from the crowd. When I did't have clients, I would use the RandBetween() formula to generate statistics so that I could simulate client reports and scenarios.
  
• Download the AdWords Editor and get to know it well. Only rookies don't use it.
  
  Finally, put yourself out there. Start looking for gigs on Craigslist and indeed. Approach small businesses and offer your services. Blog about paid search, tweet, start having a conversation with people.
  
  But don't work for free. And don't focus on charities. You'll sell yourself short by doing so. There are plenty opportunities to be paid for your value. PM me if you have more questions.
  

It's not that complicated, really.

• Uniform Resource Identifiers identify resources
  
• Uniform Resource Locators locate resources
  
• Uniform Resource Names name resources (using names from other standards)
  
  One way of identifying a resource is to specify its location (i.e. point to where it is). Another way is to specify its name. Therefore, locations and names are kinds of identifiers.
  
  If you deal with the workings of the Web a lot, it's really worth trying to understand Tim Berners-Lee's mindset. I definitely recommend urn:isbn:006251587X ;-)

Here you go.

It's not that am an expert, but at the moment I am reading this book by Tim Berners Lee. Btw, I bought it a few years ago and started reading it because of the Olympics and the openning ceremony.

Anyway, in the book he wrote that US DoJ started several investigations on Microsoft in mid nineties, their monopoly practices and bundling practices so in 1997 they all struck a deal, DoJ would stop prosecuting them if Microsoft promises among other things that they would never bundle web browser with the OS. Well, next year Microsoft did exactly that in Windows 98.

That would be the main difference. Apple never promised to anyone they won't bundle Safari with the OS.

EDIT:

I took some time on Wikipedia just to check why am I downvoted here, and it looks as if things I wrote above are true: United States v. Microsoft. MS and DoJ had a deal and later Microsoft tried to argue that Internet Explorer wasn't a separate product but a feature of the operating system.