Reddit reviews Bobos In Paradise: The New Upper Class and How They Got There

She just wanted to brag that she buys expensive butter and organic coconut oil. Standard Bobo stuff.
http://www.amazon.com/Bobos-In-Paradise-Upper-Class/dp/0684853787

This video is amazing. I, for one, am irked when large businesses tackle social issues and it's seen as a sustainable practice. It reminds me of that time freaking Forbes came to our school to tell us how "capitalism is great" because of this (here's the poster for that).

Interestingly enough, the social changes that reward these empty gestures of multiculturalism and progressiveness are nothing new; it's a trend that exploded in the US after the 50s but also existed in other parts of the world before then.

There's two great books on this phenomenon that give the historical context in the US, even if they don't provide a direct solution:

Bobos in Paradise - David Brooks (bourgeois bohemians = "bobos")

Everything but the Coffee - Bryant Simon (talks a lot about how Starbucks was able to manipulate social changes)

This reminds me of a book: "Bobos in paradise"

http://www.amazon.com/Bobos-In-Paradise-Upper-Class/dp/0684853787

Okay, how about https://psmag.com/social-justice/commercializing-counterculture-summer-music-festival-went-mainstream-86334

and the book Bobos in Paradise: The New Upper Class and How They Got There

Do they have to be sources from social science journals?

http://eprints.uwe.ac.uk/31448/1/1-s2.0-S0160738316301761-main.pdf

I thought that was coined by David Brooks?

The way he uses it, it doesn't mean hipsters in the sense of urban youth, but of old-style hippies who grew up and became successful but held onto many of their hippie values. Hence bourgeois.

The hipsters I know aren't really capitalists.

The activist paradigm the world over is very much the people described in Bobo's In Paradise. Europeans included.


^(Do you believe that spending $15,000 on a media center is vulgar, but that spending $15,000 on a slate shower stall is a sign that you are at one with the Zenlike rhythms of nature? Do you work for one of those visionary software companies where people come to work wearing hiking boots and glacier glasses, as if a wall of ice were about to come sliding through the parking lot? If so, you might be a Bobo.
In his bestselling work of "comic sociology," David Brooks coins a new word, Bobo, to describe today's upper class -- those who have wed the bourgeois world of capitalist enterprise to the hippie values of the bohemian counterculture. Their hybrid lifestyle is the atmosphere we breathe, and in this witty and serious look at the cultural consequences of the information age, Brooks has defined a new generation.)

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