Reddit reviews Escape from the Ivory Tower: A Guide to Making Your Science Matter

Communicating science can be just as important, and much more difficult than the science itself. You have to capture your audience's attention, avoid jargon as much as possible, and tell a compelling story. There are some great books out there about the subject. Connection is my personal favourite, but Escape from the Ivory Tower, Don't be such a Scientist, and Am I Making Myself Clear are all good reads as well.