Reddit reviews MMOs from the Outside In: The Massively-Multiplayer Online Role-Playing Games of Psychology, Law, Government, and Real Life
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These are interesting and insightful reads:
https://www.amazon.com/MMOs-Inside-Out-Massively-multiplayer-Role-playing/dp/1484217233/
https://www.amazon.com/MMOs-Outside-Massively-Multiplayer-Role-Playing-Psychology/dp/1484217802
Might be available cheaper at some other locations -- google Bartle mmo book
Also Raph Koster's more universal video game book:
https://www.amazon.com/Theory-Game-Design-Raph-Koster/dp/1449363210/