Reddit reviews Open Leadership: How Social Technology Can Transform the Way You Lead
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Congrats on the new job!
This is a tough question. There is SO much valuable information out there on building, managing and scaling programs. If you're looking for ongoing insight and ideas, I'd recommend subscribing to many of the blogs on the Ad Age Power 150. While the list is no longer update, the blogs are usually updated quite frequently. Check them out.
If you're looking for books, here are the top three I recommend:
The Social Media Strategist by Christopher Barger (former head of social at GM),
Open Leadership by Charlene Li, and
Managing Content Marketing by Joe Pulizzi.