Reddit reviews Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

Before reading this book, I didn't like Nike much. To me, Nike was a big company, the top dog, the big successful bully. There were child labour scandals during my formative running years, and my local running stores refused to carry Nike because of it. That influenced my opinion greatly. I didn't boycott them or anything but I always thought it was a little uncool to wear Nike stuff because they were already "winning" the industry.

Reading this book has kind of given Nike a human face for me. It became a personal story about Phil Knight The Underdog, and his gang of misfits. I mean, I was actually rooting for Nike to succeed! It was really neat to read about their innovations as well.

Also, I didn't know or had forgotten that the Puma and Adidas guys were brothers? I felt like I didn't know that. But at the same time, I feel like it may have been mentioned in the Zatopek book. (Aside: I just saw there's a book about it called The Sneaker Wars).

There is a great book called Sneaker Wars.

There are also a few documentaries, but they're in Spanish or German with no subtitles.

I don't disagree, but also the market was vastly different when Adidas and Puma were on top.

BTW, if you want to read more on this stuff (because I find it fascinating) I cannot recommend this book enough

https://www.amazon.com/Sneaker-Wars-Brothers-Founded-Business/dp/0061246581

There is a book called Sneaker Wars which tells the story of the two companies.

Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports deals with all of this in depth. Pretty interesting read.