Reddit reviews The Go-Giver: A Little Story About a Powerful Business Idea

I appreciate that.

I'm grinning sheepishly as I write this, but there's a reason I'm posting on the dentistry forum at work. I like to use reddit as yet another channel of communication.

I'd like to help you define out of the box, or at least, how I've come to know it. I think it works. It's called Go - Giving.

Here and here are two books related the this. I read them in order and loved it.

We do, but there is always room for growth and improvement. I interact with them in a little bit of everything. Most of the time its for the really fun stuff; Inviting them to events, answering pricing questions when they call in to the lab, sending them giveaways, ect. All while I'm doing that, I'm always thinking in the back of my mind about how I could improve my ability to bring value to them. That in turn is feedback for my own marketing.

Thank you for being so inquisitive. It's interesting how things are re-enforced when you explain them to someone else who is genuinely interested in what you have to say.

The Go-Giver is a very powerful book that talks about this a lot. I would highly recommend you read it. It's barely 100 pages, a very easy read.

http://www.amazon.com/The-Go-Giver-Little-Powerful-Business/dp/159184200X

It's about 5 bucks used, probably the best purchase you'll make for some time.