Reddit reviews Tribes: We Need You to Lead Us

You aren't following best practices of landing page design. You need a clear call to action and value proposition.
https://blog.hubspot.com/marketing/landing-page-examples-list
https://blog.kissmetrics.com/landing-page-design-infographic/
http://ww5.komen.org/

Your site does a very poor job of explaining your mission, who you are, or what you do. It seems like a scam. Look at the Komen example and replicate that.

In this case the value you provide to the 'customer' (your donors) is the good feeling they get when they donate. So you need to reinforce the story they tell themselves about donating to a worthy cause.
https://www.amazon.com/All-Marketers-are-Liars-Works/dp/1591845335

But I think you also need to niche down and tackle this in pieces. "Genetic research" and "anything genetic related" is too broad a topic. Pick one disease and focus on that.
https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336

This should be all the advice you need to get started, the rest is education and elbow grease.

fanriff reading and viewing list

Disruption

• Tribes: We Need You to Lead Us
  
  
• Information Doesn't Want to Be Free: Laws for the Internet Age
  
  
• The Art of Asking: How I Learned to Stop Worrying and Let People Help
  
  Ticketing Today
  
  
• Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped
  
  Music Industry
  
  
• Lefsetz's Letter
  
  
• Artifact
  
  Music Marketing
  
  
• Get More Fans: The DIY Guide To The New Music Business
  
  
• Guerrilla Music Marketing, Vol 1: Laying the Foundation for Independent Music Success
  
  
• The Five-Minute Music Marketer: 151 Easy Music Promotion Activities That Take 5 Minutes or Less

• original post
  
• poster: feudalsocialist
  
• sub: /r/NewResistance
  
• score: 2
  
• comments: 0
  
  ***
  
  Note*: I make every effort to programatically figure out if links originally posted to Reddit are still good, but it's difficult.
  
  If the original URL doesn't work, or has been replaced with something else, please help out by [searching the Wayback Machine](https://web.archive.org/web//http://astore.amazon.com/openrevolt-20/detail/1591842336) for the URL and posting a contemporary link if you find one. There's also a Chrome Extension which makes this process easy.
  
  

Just finished with Seth Godin's Tribes: We need you to lead us and contemplating on re-reading Lord of the Rings, or the Godfather.