Reddit reviews Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
We found 4 Reddit comments about Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity. Here are the top ones, ranked by their Reddit score.
Sybex
If you want to keep up to speed with the latest development I would recommend blogs like the official Google Analytics blog, Occam's Razor, The Daily Egg, The KiSSmetrics blog etc.
But if you want good tips on how to get started with GA I would recommend Web Analytics - An Hour A Day and Web Analytics 2.0. Both books are by Avinash Kaushik. They are old (for digital marketing litterature) but most of the messages are still very relevant and I found them a great inspiration to get started on structured analytics and how to incorporate analytics in your daily work in a digital marketing organization.
Sounds like you need a lesson on the concept itself. I highly recommend reading https://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393
It is definitely worthwile, by looking at the analytics of the website you can drive insights on what went right/what went wrong with your current sites ==> you will learn about what to do and what not to do for building the new versions.
I do not know book specifically appliable to small business analytics but in the analytics section I can recommend warmly Web Analytics 2.0 which will give a good basis with examples valid for both small & large businesses https://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393
Note that if the businesses in question have low traffic, i.e. not enough data to reach statistically relevant insights, you should rather learn about UI,UX and UX design for your specific industry. A nice starter website would be https://goodui.org/
Read [Web Analytics 2.0 by Avinash Kaushik] (http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393)
Avinash was/is an analytics evangelist for Google and used to head analytics at Intuit. The book will give you a great grounding in online measurement and has examples of a bunch of reports.
I'd also grab a copy of the [Excel Bible] (http://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3Dstripbooks&field-keywords=excel+bible) for whatever year you're using. It gives you scenarios for using different functions and macros and examples of everything.
All the analytics packages have training you can take, just look around their sites.