Reddit reviews Zag: The Number One Strategy of High-Performance Brands
We found 4 Reddit comments about Zag: The Number One Strategy of High-Performance Brands. Here are the top ones, ranked by their Reddit score.
Peachpit Press
Get her two books by Marty Neumeier: The Brand Gap and Zag. They're about branding and give very clear insights. These books changed my whole outlook on design and they're great reads. I'm easily bored with reading but these are written in informal language and illustrated, and the chapters are bite-sized chunks. Every graphic designer should read them. Here's the brand gap: http://www.amazon.com/The-Brand-Gap-Distance-Business/dp/0321348109 and here's zag: http://www.amazon.com/Zag-Number-Strategy-High-Performance-Brands/dp/0321426770/ref=sr_1_1?s=books&ie=UTF8&qid=1348675026&sr=1-1&keywords=zag
If someone wants to know what this is about, check out Marty Neumeier's slideshow from The Brand Gap: http://www.slideshare.net/coolstuff/the-brand-gap
Copywriter's Handbook
Ogilvy on Advertising
My Life in Advertising by Claude C. Hopkins
Pick Me: Breaking into Advertising and Staying there - By Nancy Vonk Invaluable to me when I was in school. Read it more than my textbooks
Zag: The Number one strategy for high performance brands
Tipping Point - Malcom Gladwell
Zag: The Number One Strategy of High-Performance Brandsby Amazon.comLearn more: https://www.amazon.com/dp/0321426770/ref=cm_sw_em_r_mt_dp_U_z5T3DbMG90GKZ
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This book came out before insta gram, that's why I like it. You need to have a defined brand and then all post should be supporting your brand. That's my personal opinion and what do I know, my insta sucks.
Before killing yourself to try to promote a company that's paying you less than minimum wage you should make sure you have a clear path to success mapped out. If you double the listeners of this radio station by breaking your back for a pittance -- who's say that the owner/manager decides to hire someone with a more marketing-focused background once they have additional revenue coming in?
A good plan would be to do this: Schedule a meeting with your superior and tell him that you're interested in expanding your roles and responsibility with the organization. Make sure to stress that you're not trying to shirk your current duties and responsibilities but rather you have an interest in helping the company to grow. Ask him, politely but plainly, if company growth could somehow benefit your wages / salary; for example, if you do well and show that you're improving the company over the next 30-60 days, if that could translate directly to another £1. Then another £1. And so on.
Be careful about this because it could backfire and you could lose your job entirely, but it's worth the effort because then at least you know where things stand. Once you know where things stand - go wild. Buy some basic marketing books such as Zag: The Number One Strategy of High Performance Brands and The Tipping Point: How Little Things Can Make a Big Difference. These don't necessarily have immediate strategies/tactics, rather they'll help your mind start working properly in terms of what type of marketing strategies can be successful. Then, for immediate strategies, start reading sites like Entrepreneur's Marketing section every day. You'd be surprised at many growth efforts are simply logical. The formula is simple: knowledge + time = growth -> success.
Good luck!
EDIT: Source - I build companies.