Reddit reviews A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms
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McGraw-Hill
On the book side of things: Dave Szulborski's This Is Not A Game and Andrea Phillips' Creator's Guide to Transmedia Storytelling. Mike Selinker and Thomas Snyder's Puzzlecraft is one of the most in-depth guides to puzzle creation out there.
On the video side of things: Night Mind's How To Make a Webseries is particularly helpful in framing what type of project you want to make.
While most of the Game Detectives resources are focused on players, their Game Detectives Academy is a helpful grounding on some of the tools in the creator's arsenal. Some of the folks playing the Game Theorists puzzle trail have created an #arg-workshop channel in the Official Game Theorists Discord with similar resources (there's a Google Doc specifically for puzzle creation in the channels pins, although I'm going to assume linking to that directly here is a breach of decorum).