Reddit reviews Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner
We found 3 Reddit comments about Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner. Here are the top ones, ranked by their Reddit score.
Maybe not as serious as some people prefer but I really liked Shmueli's book on data mining.
http://www.amazon.com/Data-Mining-Business-Intelligence-Applications/dp/0470526823/ref=sr_1_1?ie=UTF8&qid=1415284973&sr=8-1&keywords=shmueli
I also enjoyed Innumeracy and How to Measure Anything - these are not rigorous at all but if you want to bring stats into the boardroom/conference room you better be able to translate things into digestible chunks for the lay audience. In my professional experience, the biggest challenge is not the math (that's the easy/fun part) it's explaining the math to people who think gut feelings are more useful.
Here's a link to the book I used:
https://www.amazon.com/Data-Mining-Business-Intelligence-Applications/dp/0470526823
When I was an undergrad I took an MBA data mining class where we used Data Mining for Business Intelligence. I found it great for explaining why you'd use a technique to solve a particular problem. The only issue is it uses XLMiner to teach, which is an Excel add-on sold by the authors. But you should be able to follow it just fine without it.