(Part 2) Best marketing books according to redditors

ON IOP VS. OTHER CONSULTING ROLES

Have a look at ONETs job descriptions for Management Analysts and Market Research Analysts. Now compare it to the one for IO psychologists. You will get a clue of the large overlap and small differences in job descriptions.

Important differences include:

• projected job openings (800 for I/O psychologists of which nearly half are in academia, 151,400 for market research analysts and 208,500 for management analysts)
  
• typical qualification levels of incumbents (mostly bachelors for market analysts, mostly masters for management analysts and mostly PhDs for IOPs; and
  
• median salaries ($62K p/a for market research analysts, $77K for IOPs and $81K for management analysts)
  
  It is interesting to note that you can earn more with a masters as a management analyst than with a PhD as a IOP and not be far off what IOPs with PhDs earn as a marketing analyst with a bachelors.
  
  
  ON LANDING A JOB AS A CONSULTANT
  
  Now, you're an IO psychologists. I shouldn't need to tell you that to find work the most important things are to be smart, honest and well connected. For management analyst positions, masters degrees are plenty proof that you're smart enough. The big deal maker is going to be in the number of people who can hook you up with a job that trust you enough to hook you up.
  
  So number 1 tip would be to start making connections in hiring positions asap. Find out who you need to know and then ask the people you already know to introduce you to those people, or at least to people closer to them. Imagine highly connected nodes in graphs, 6 degrees of separation and all that cool discrete math stuff about social networks.
  
  
  In terms of technical skills you should develop, I highly recommend Wayne Winston's books on Business Analytics and Marketing Analytics. You'll see that you already know most of that stuff.
  
  If you look at the tools and tech section you'll notice that everyone except maybe Business Informatics graduates has a shit ton of IT stuff to learn after school to be effective in the work place. A couple of certificates in relevant ITs will likely give you a leg up in the competition for entry level jobs.
  
  I'm planning to add Microsoft Certified Solutions Expert: SQL 2016: Data Management and Analytics and SAS Certified Statistical Business Analyst to my CV before the end of the year.

Apparently hey decided to write a book about the fail

Funny story, here's what happened:

When I first started Zirby I had no blog, and it was just selling a digital product. At that time I was doing FB ads. I found that by writing a "blog post" ... and driving traffic there with a FB ad I could get more email subscribers.

Well, over time, those blog posts started ranking on Google and I was getting an equal number of organic email sign ups for my leadmag as from FB ads. (These weren't big numbers, by the way! Maybe 3-5 a day?)

So at that point I made the hard decision to kill ALL paid advertisements and just do the blog. I went online and found a book called 3 Months to No. 1. His book promised to help you rank #1 on google in 3 months with SEO so I decided to give it a shot.

Well it turns out that it worked, and I implemented what I learned on all the posts... and in 3 months (over the summer of 2019) the blog went from 2K visitors to 100K. Up from there. Just focusing on good niche content and on-page seo.

Epic content marketing might help you look at content from your blog to provide you with alternate methods of presenting it (infographics, videos, slide share presentations).

I liked the ideas found in Blue Ocean Strategy towards the beginning, but for whatever reason was never able to go past chapter 5.

Books and the blog of Seth Godin or alternatively Basecamp (formerly known as 37 signals) are usually fun, quick reads.

Blogs by KISSMetrics, Zendesk, Hubspot, and following Growth Hackers threads are all good options too.

What does your SaaS do?

Lastly, something that can provide guidance is taking an hour or two to draw your message map. Essentially, it's a list on one side of your target audience at each stage of purchase, what you want them to takeaway from your message and what are the main barriers to them understanding that message.

Best of luck!

Edits: Was on phone; added links for the lazy.

Someone wrote a short book about this bib.

http://www.amazon.com/gp/aw/d/B007R6CYCM?ie=UTF8&redirectFromSS=1&pc_redir=T1&noEncodingTag=1&fp=1

Okay, I'll give it another shot and try to get at least to the newer botanical and potions stuff you mentioned earlier. I definitely sympathize with revisiting old code, it's always a roller coaster ride.

Also I can suggest a couple good UI/UX books if you want a step up on that front: User Experience of One, 100 Things Every Designer Needs to Know About People, and UI Is Communication. They won't make you the best UI/UX designer in the world, but they might give you a better understand of the goals of UI and how they relate to the people using them. Understanding what people need out of a UI (which is often different than what they say they want out of a UI) goes a very very long way towards longer interaction periods. Good luck!

Edit: also feel free to hit me up if you want to talk more about UI/UX (or any dev-related) stuff. I'd be happy to help out.

See also Growth Hacker Marketing, which includes descriptions of both of the above strategies. A solid read.

Following the link that you gave me in your other post, it looks like this is a kindle book only unfortunately. You could try and contact the author to ask if there is a print option.

Another option might be to extract the pages as images from the kindle book and print it yourself via Google Photo books. I've done this with real digital photos in the past but you can basically print anything that you want from images uploaded to Google Photos. The paper quality of these Google Photo books is pretty decent too.

Edit: https://www.google.com/intl/en_uk/photos/printing/photo-books/

The price here is shown in USD but this service is also supported in the UK payable with GBP.

Pinterest has started cracking down on affiliate links. But there are ways around (http://www.amazon.com/exec/obidos/ASIN/0470651733/{YourAffiliateID}/

http://www.amazon.com/exec/obidos/ASIN/0470651733/{YourAffiliateID})

Please do some research to. This is just a blueprint change up the method, there are tons of other ways you can use pinterest to make money.

part 2/2

One of the things you're struggling with is one of those "invisible gears" regarding how to actually get stuff done. I like to split it into two groups:

1. Multi-tasking about Almost Work
   
2. Single-tasking on Real Work
   
   Most people keep everything in their heads & don't use a PPS that contains reminders, checklists, and work stations to help them accomplish things easily. As a result, your brain turns into spaghetti & you talk about it, write about it, post about it, complain about it, but don't actually just do the work. It's typically not because you're lazy, because laziness is just a symptom - the fruit on a tree with a different root cause. That's why you need a stronger PPS, one that enables you to single-task on real work, i.e. actually focus & get stuff done. Until you do that, it's really easy to be all over the map, feel discouraged, and be confused as to why you're not where you want to be. If you want to learn more about how things work, here are a few good audiobooks & other resources to pick up & listen to:
   
   

• Everything is a Remix (Youtube video)
  
• All Marketers are Liars
  
• The Talent Code (pay special attention to the music teacher portion)
  
• Grit (watch the Ted Talk here first)
  
  Based on your OP, rather than taking a monolithic approach & keeping everything in your head, you'll have far better success by externalizing it & chopping it up into individual pieces you can define & work on. So this is really what you need to do:
  
  

1. Adopt a better PPS
   
2. Master your voice & your instruments
   
3. Learn music theory in order to create songs
   
4. Write songs every day (note that writing every day is not the same
   
5. Craft an identity
   
   The takeaway is this: you're not lazy, you just aren't clear on how things actually work, and haven't gone through some simple exercises to more clearly define what you want & how to get it & then worked on it. It's really hard, pretty much impossible even, to work on something that you're not clear about, in terms of what exactly you want & what specifically to do next about it.
   
   You need a clear goal, a clear & actionable plan, and a solid personal productivity system to make it happen. Literally hundreds of artists have done exactly that. Frank Ocean is who he is because he worked to get clear about his public identity, he crafted good products, and he shows up for work. That may sound like I'm over-simplifying it a bit, but imagine the opposite, a world where he didn't have a clear identity, had garbage songs or no songs at all, and skipped out on his concerts.
   
   It's not magic...it's a choice to buckle down & overcome your internal resistance to do the simple things like get clear, make a plan, break that plan down into pieces, and work on it. Per that list above, if you don't have a productivity system to back you up & help to you work, if you don't master your voice & your instruments, if you don't understand music theory & how to design a good song, if you don't write constantly, and if you don't bother to craft an identity, then you're not really on the right path to become a world-famous musician, you know?
   
   There are a lot of wanna-be's & posers out there, and the main thing that separates successful people from others is having an actionable plan & working on it until they achieve success. Right now, you're keeping everything in your head & you're stuck multi-tasking on "almost work" instead of single-tasking (i.e. focusing) on real work. As a result, you feel stuck & feel like you're spinning your wheels.
   
   So, if you're ready to change your perspective to see how the game really operates, both from a personal productivity standpoint of actually getting things done & making progress on things, and from the music world in general, well, there you go! It's not magic, it's not monolithic, and the world is your oyster thanks to social media & the Internet. Build up a following on Youtube, SoundCloud, and Facebook & go get super famous!

Good question! I´ve been told about this book, which is not specialized in AR but in indie video games, but it might help: https://www.amazon.es/Practical-Guide-Indie-Game-Marketing-ebook/dp/B019P2PM9C

Canada Amazon.ca link: https://www.amazon.ca/Market-Your-Indie-Game-Like-ebook/dp/B01M16ETYE/ref=sr_1_1

Thanks for the book, will read it!

There are some books you need to read.

https://www.amazon.com/Platform-Revolution-Networked-Markets-Transforming/dp/0393249131

https://www.amazon.com/All-Marketers-Are-Liars-Authentic/dp/B0009WF9EG/

https://www.amazon.com/Tribes-We-Need-You-Lead/dp/B001IMTKUK/

Your problem is not that the app is buggy. If the users told you that they left because of a buggy interface, they are lying. If consumers liked your story, they would tolerate a few bugs. You have two problems that are kind of the same problem. Problem number one is that without even downloading it, and by just looking at the app store page, this thing reeks of a desperate attempt to monetize my attention with ads or whatever. But this is also because of the bigger problem, which is that there is no story, no tribe, no niche, = no reason to use this app. The name and logo is boring and your whole thing looks like you are trying to be everything to everyone. And you know what happens then.

There is no amount of money you can throw at this problem to solve it. You have to have one damn good and unique and fun reason for consumers to spend their precious time using it that will create a buzz. "Random Acts of Ice Cream" or some shit like that. That is the only thing that can save this.

I'm happy with Wix, and Google My Business. I think those two make a killer combination for me and my industry.

Wix is so damn easy to use and upate, you can literally do it while sitting on the side of a road waiting on more snow to plow.

I use Wix, GMB & Square for just about everything. I left WP for Wix, and there are plenty of books and audiobooks you can learn from about SEO.

I'm actually going to pick this one up soon (from my local place, not Amazon. Support local! : https://www.amazon.com/Months-No-1-No-Nonsense-Playbook-Getting-ebook/dp/B075HGN2L5

May I also point you to Seth Godin and Purple Cow, plenty on Youtube from this guy too about marketing.

Make sure your site and message is clear and easy for people. Great book to read is here: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR

Not only with site copy, but will help with sales.

Learn about lead gen and using sequenced email to reach many clients on multiple touches. Good book to learn the basics here:

https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com-ebook/dp/B005ERYEGU

Learning sales takes time and you will get better. Timing isn’t always right for your customers and it’s one of the hardest things to understand. Put yourself in their shoes. If you aren’t in the market for something you probably won’t buy.

People don’t like being sold on the first email. Start with trying to get them on the phone with you to chat about their site. Ask them questions about what they feel is missing. See what they need and find out if it’s even worth it pursuing them.

Also, I would focus on a specific group. Maybe contractors? Scrape emails and send outbound emails to get that discovery call.

EDIT
Become a Godaddy Reseller if you’re serious. This way you sell a bunch more than just web dev. You can sell SSL, hosting, etc. this will give you more value to your clients and get you more $$

You got this!

It’s in a book. the Liverpool George Henry Lee

3 years ago I got fired from my first sales gig for underperforming. I was green and I wasn't applying myself.

I took some time off and read. I did research on forums and places like /r/sales. I also worked on staying motivated and keeping my drive healthy. I worked at a bar and practiced speaking to people, while also working on the management side. When I was ready, I applied to other places trying to get back into the field.

Now I am a sales manager for a company that is growing rapidly, and takes me to new and exciting places. I am loving it here and killing quotas.

I just needed to be in the right environment that helped me stay motivated and rewarded hard work as well as results. It's not just you, its where you are and who you are with that make a big part of the whole equation.

Have a read of this book --> https://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising-ebook/dp/B00INIXL3O/.

Looks like /u/skipthedrive found this book to be pretty helpful. Here's the link to it on Amazon.

Adwords is unlikely to get you great results unless you know what you're doing. If you're still using it, I'm an Adwords professional and I could take a look at your account and see if there are any easy changes you can make that would boost effectiveness.

Also, if word of mouth has worked best for you, then check out this book. It has some pretty good ideas for making your word of mouth impact go even further.

You're not stressing the benefits enough on the front page. Also, you're not capturing their contact information. There's no explanation of what it is you're selling or what it will do for the customer. In short, bad marketing.

Further reading: http://www.amazon.com/Irresistible-Offer-Product-Service-Seconds/dp/0471738948

I have a book titled The User Experience Team of One which sounds helpful.

However, I have not had time to read it yet!

Here are all the local Amazon links I could find:


amazon.com

amazon.co.uk

amazon.ca

amazon.com.au

amazon.in

amazon.com.mx

amazon.de

amazon.it

amazon.es

amazon.com.br

amazon.nl

amazon.co.jp

amazon.fr

Beep bloop. I'm a bot to convert Amazon ebook links to local Amazon sites.
I currently look here: amazon.com, amazon.co.uk, amazon.ca, amazon.com.au, amazon.in, amazon.com.mx, amazon.de, amazon.it, amazon.es, amazon.com.br, amazon.nl, amazon.co.jp, amazon.fr, if you would like your local version of Amazon adding please contact my creator.

Email marketing demystified is an amazing book on email marketing. It covers various ways on how to monetize on your mailing lists. Do you do any affiliate marketing?

Edit: You can download and read on Kindle.

What tactics do you use to grow your Instagram?

https://www.amazon.com/dp/B07ZLNQGGZ

I would definetly suggest going with Greco's book. I'm a solutions engineer so I only do the implementation, but, I use this book when I need to get around the tool.
http://www.amazon.com/The-Adobe-SiteCatalyst-Handbook-Insiders/dp/032185991X

So it is the question of every start-up... every company. It's kinda industry specific, I recommend reading Purple Cow. To grow slowly, yeah, I mean pull out a few facebook ads, maybe some google ad words, local ads, etc. But to really get that first umph, would be "Growth Hacking." Which I know as, "getting to your first 500,000 customers." And that comes from being really unique, doing something really unique, where it just goes viral somehow. It's kinda a luck thing, with a splash of brilliance.

Photography is popular on Facebook, but also 500px, and I'm sure plenty of photography blogs, websites, etc. Blogs are a big boost if you are a good writer. Just be creative. If you follow the pack, you're not gonna be leading it anytime soon. People ignore, just every other photographer. My Dad was a professional photographer for 15 years, being on the cover of People magazine, etc. The reason I think he was successful, was because he did just one thing, celebrity weddings. If you're known for one thing in trades, that's where the money is. My mom spreads herself really thin, she is good at a lot of things, and not GREAT at one thing, and she sells herself as good at a lot of things... She isn't as successful (great mom though).

It's slow, and it really doesn't have to cost much. But for most of my stuff, I was really good at timing, and clever with referring the product (getting people to recommend my product).

Uber for example got popular because they got sued, and the publicity from the lawsuit got everyone to know about them... and it's kinda what they are doing now in every country. Not my recommendation.

Great photography, good luck. Always feel free to PM me.

http://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/159184021X

Hey, I think I'm in a sort of similar situation, I recently finished my bachelor in Communications and after taking an analytics course, realized that I wanted to go into marketing research/analytics.

Here's my point of view from several months of exploring different avenues to get to the career that I want:

• I can go back to school for a one year post-graduate certificate, where I will be taught theory and most likely will have to do a 4 months work placement of some sort where I'm not guaranty to actually learn or gain experience + there is the cost of the education (I don't know what your situation is, but in my case it's even more expensive because I am considered an international student).
  
• I find an internship on my own, in a company in which I share the same values with and know would be the perfect learning environment for me, plus there is an opportunity to grow. After that, once you get the internship, work your hardest to show that you want it and you're good at it. Now while doing that, never stop learning about marketing and reading marketing and business intelligence blogs or articles, as well as practice your excel skills if you can. I really feel like the hardest part here is to get your foot through the door. You do have a business background tho, so it should be easier to find an entry-level position or internship in marketing.
  
  I feel like everything you would be learning from degree or certificate where you physically have to go to class would be the same as taking a Coursera or a certification from DMA.
  
  I just found this book too, it's really useful if you want to refresh your memory about excel and see how you can use it for marketing.

Affiliate Marketing.

I've heard good things about The Boron Letters.

Copywriting is a skill that can be useful to anyone.

Well, it's my job, so definitely I can recommend some resources for you to learn from.


Customer Manipulation - Chloe Thomas

Seductive Interaction Design Creating Playful, Fun, and Effective User Experiences - Stephen Anderson

Gamify How Gamification Motivates People to Do Extraordinary Things - Brian Burke(2014)

Tested Advertising Methods

The Irresistible Offer How to Sell Your Product or Service in 3 Seconds or Less - Mark Joyner 2005

Brainfluence 100 Ways to Persuade and Convince Consumers with Neuromarketing - Roger Dooley

No need to thank me Jeff Bezos, you rich smart man.

I suggest buying Adam Greco's book:

http://www.amazon.co.uk/The-Adobe-SiteCatalyst-Handbook-Insiders/dp/032185991X/ref=sr_1_1?ie=UTF8&qid=1396188572&sr=8-1&keywords=omniture

You can also watch the videos from Omniture enterprise suite, which I happen to have on USB ;) DM me

A great book that might help is Affiliate Program Management: An Hour a Day... It goes day by day, week by week, month by month on how to set up and maintain an affiliate program. I am currently reading this and so far it's offered some great insight.

> But how can we be manipulated so easily?

Read this, then read this, and then read this. None of these books can be condensed in to an ELI5 answer, and the third book has some dated examples (although they are just as relevant as ever), but they are well worth your time and have the answers you seek.

New Release in Niche Category of 'Indie Game Marketing' for aspiring game developers.

It's my first book, and I tried very hard to make this as a great resource, and convincing enough for readers of English language, as English is not my first language.

This about 21,000 words (104 pages) book is published on Amazon Kindle at a limited time price of $0.99 as it is just a launch week. - https://www.amazon.com/dp/B01M16ETYE

Synopsis of the book:
With hundreds of games being released every day, it's hard to get discovered in crowded digital game marketplaces on Smartphones, PCs & consoles.

With a well-known discovery technique, App Store Optimization (ASO) is not enough game marketing effort anymore. This practical guide to market your indie game offers detailed information on the various topic from advertising, PR and building up right marketing assets.

You will explore core questions and challenges in game marketing, and learn from real world experiences. You will learn every way to market your indie game with almost zero budget and understand how paid marketing for games actually work.

Who this book is for?

If you just developed your first game and need a resourceful guide for your next one.

If you have just started developing your game because you will save yourself a lot of time and money and secured its good exposure.

If you are still planning your game at early stages, This book is going to be your ideal guide.

If you’re a marketing consultant or aspiring digital marketer, You can use this book for providing indie game digital marketing and broaden your area of expertise.

Please read the book if you find it relevant, and I would appreciate an honest feedback or review of the book from r/selfpublish community.

As far as marketing goes, nothing beats The Irresistible Offer, IMHO. It's simple and effective.

Congrats! Here are some resources: site: PixelProspector, article: Why Your Game Marketing Sucks And What To Do About It
), book: A Practical Guide to Indie Game Marketing, Facebook group: Marketing Cheat Codes for Game Developers. I'm about to launch a video game marketing course. I'll send you a discount code when I launch. Good luck!

This one is solid: Marketing Analytics: Data-Driven Techniques with Microsoft Excel

If you're looking for a book, I really like Epic Content Marketing.

For general guides to Digital Marketing, I highly recommend Neil Patel's Quicksprout. Just read everything he has there, especially his Guides in the right sidebar. Extremely thorough, very well-researched, and lots of references to other sources.

Good luck!

Everyone says Gary Vee but truthfully you need to find multiple sources.

Personally I stopped looking at social media as an answer and more like a targeted bullhorn for my content.

I'd recommend you start with here.

Many organizations have poor Adobe Analytics implementations that have devolved over time. I suggest checking out my book on the product (https://www.amazon.com/Adobe-SiteCatalyst-Handbook-Insiders-Guide/dp/032185991X) or you can check out free Adobe Analytics blogs here: http://analyticsdemystified.com/category/adobe-analytics/