(Part 2) Best retailing industry books according to redditors
We found 87 Reddit comments discussing the best retailing industry books. We ranked the 43 resulting products by number of redditors who mentioned them. Here are the products ranked 21-40. You can also go back to the previous section.
The LCS owners that I am friendly with all recommend this:
They swear by these books. Guy continues to write editorials for ComicsBeat and is the owner of the Comics Experience stores in San Francisco.
Also, you might wanna listen to Kowcast, the Kowabunga Comics podcast -- they talked about how they took a failing store and turned it around -- particularly Episode 17, which is exclusively about opening your own store.
http://kowabungacomics.com/podcast/2017/02/02/kowcast-ep-17-shoptalk/
Also, listen to Season 1 of this: http://www.flatsquirrelproductions.com/mycomicshophistory
It's about the fall of a comic book store that lasted several decades and learn what led to their downfall so you avoid mistakes.
[TL;DR - This is as shortened as I can make 20 years exp in 10 agencies internationally into a post as I could. Deal with it]
I'd been toying with the idea of writing a book on this. It's a difficult thing to get an understanding of a company's/agency's process - mostly due to lack of one. You'd be surprised just how many places wing-it with the basic "Build 3-design-comps process" - a 'golden-child' design that they love, the wild-child design to show variety (and an air of WTF?!), and a safety-net design which they think the client will love.
...btw. If you're up-front and mention this process to a new client with others [designers] in the running, you'll pretty much eliminate them right there - or whenever they next presented said client with 3 hi-def mock-ups.
First, get your legal templates setup and squared away if you haven't already. Get with a pro on this. You wouldn't want your clients attempting their own web work, so take your own advice.
Second, be as transparent with your client as possible. This means understanding as much about their strategic goals now and in the future (as well as their tactics) as they're comfortable to divulge. Feel free to return that favor to them -- they'll appreciate knowing how long you'll be around and just how compatible you will be with each other. Also, it's really important to get an understanding of the company hierarchy - at least for the project. If it's a small client then it's usual straight forward. If it's a larger company or outsourced to you, that's different. With a larger company you're lucky if you get an experienced middle-person. If he/she is inexperienced then it's a potential nightmare if you don't help them out. So be a pal. Let them know the process, drop hints as to what to bring their supervisor to make their boss happy, let them call some shots (based off of your suggestions) and let them throw you under the bus when "the vendor [you] is being very insistent that you [their boss] take a look at this personally" - they'll appreciate it as it makes their decision making easier, makes them look good, and they'll also get your back in return - probably. If it's outsourced work from another agency that's a little trickier in some ways but more straight forward in others. A mixed bag if you will.
Third, wrap your (and their) head around how to accomplish their furthest goal by outlining "now" and "then" by division. What would half-way-there look like? Then break further into quarter-way-there. Don't solidify too much on the 3/4 as their goals may change in the course of a few years (read: microevironmental forces: the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. Also macroenvironmental forces: demographic, economic, natural forces, technological, political, and cultural). Better to keep agile. A good intro to marketing is "Principles of Marketing" Kotler & Armstrong. Learn who their customers are. Do some card-sorting to get an understanding of Who We Are, Who We Want To Be, and Who We Aren't. You'll find "Content Strategy at Work" a great resource for this under building a messaging architecture.
[edit] Yaoh! Thanks for the gold ;.)
Want me to save you about $1500?
Your business model is horrible and setting you up for failure. You're not ready to start with FBA.
I have an idea for an item but i worry about alibabba/aliexpress being unreliable and i can't afford dozens of samples. Would like 1 to 2 be good enough?
Yes, 1-2 samples would be perfect if you want them to scour their inventory of shit to find the best 2 items to send you as a representation of their products, so you base your total business startup capital on an unknown production build.
Private label is just me putting my logo on the item and labeling it as such on amazon?
Yes. I'm taking for granted that you already incorporated, had a logo designed, have a federal tax ID number, are registered in your state as a business, and have a working website to showcase your private label so Amazon approves your new PL.
How do you handle inventory because when i sell my item eventually and it takes 30 days or more for them to make how can keep it up and no lose rank on amazon?
I think you should read a book on forecasting and inventory management. I would recommend this one: http://www.amazon.com/Inventory-Strategy-Maximizing-Operations-Performance/dp/0071847170
Will i be able to earn 3-5k in 6-8 months? i mean would that be a realistic goal if work hard and do things mostly right?
No, you will be broke, and maybe even in debt after you are done with your venture once your unsalable returns come back from your customers.
for me this sound more like you are looking for useful monetization of your game. In that case there are several general approaches you can do:
Understanding player motivation in this case is the key as I believe you already know. I don't know exactly what you game is but there is bunch of places where you can find your more about how to monetise it (and yes it is not as easy as to put there some IAP)
Check videos from Casual connect.
There are several good books about this: Game as a Service by Oscar Clark or The Curve by Nicola Lovell
Also you can check out free to play bible with lot of advice.
In the end you wrote want thing that I want to highlight: " If the game can be enjoyed for free, meaning levels don't feel impossible, why would someone spend? " Well, they don't. If you don't make your player to pay they will not.
If you're looking to get into content marketing, this is the book to read: Content Chemistry by Andy Crestodina. Dude is a damned warlock when it comes to using a blog (and other tools) to drive business.
The one from Bruce Clay.
Have you checked out Shopper Marketing? I think it could be helpful to you. Also, you could look further into Brian Harris's chapter in the book which talks about the history of retail and how his specialty, category management, ties into shopper marketing.
In my experience, the best books on the subject:
http://hauteluxe.net/the-book/
https://www.amazon.com/Rethinking-Prestige-Branding-Secrets-Ueber-Brands/dp/0749470038/ref=pd_sim_14_3?_encoding=UTF8&psc=1&refRID=M0XRA0TNNAQXTJVDF83J
https://www.amazon.com/Kapferer-Luxury-Brands-Grow-Remain/dp/074947436X/ref=pd_sim_14_2?_encoding=UTF8&psc=1&refRID=M0XRA0TNNAQXTJVDF83J
https://www.amazon.com/Luxury-Essentials-Essential-Insights-Strategies/dp/069236126X/ref=pd_sim_14_66?_encoding=UTF8&psc=1&refRID=M0XRA0TNNAQXTJVDF83J
https://www.amazon.com/Meta-Luxury-Culture-Excellence-M-Ricca/dp/0230293573/ref=pd_sim_14_24?_encoding=UTF8&psc=1&refRID=P57W41NY374A29M852WP
https://www.amazon.com/Luxury-Strategy-Break-Marketing-Brands/dp/0749464917/ref=pd_sim_14_1?_encoding=UTF8&psc=1&refRID=KYS1K5Z8RVH14TC4QH9S&dpID=41kAvjId7eL&preST=_SY291_BO1,204,203,200_QL40_&dpSrc=detail
I found the book "Google Semantic Search" very interesting. Also, this course from Tommy Griffith is pretty damn good.
If you're looking for something free this course is pretty good as well
(http://www.quicksprout.com/the-advanced-guide-to-seo/).
Hey Lucas. You're off to a great start man. Its awesome you're starting so early. I started my first business when I was about 15. Its so much easier these days because of the internet.
Marketing has changed quite a bit over the last few years. The major shift towards Inbound Marketing has leveled the playing field for small business and people of any age.
Definitely check out this book (http://www.amazon.com/Inbound-Marketing-Revised-Updated-Customers/dp/1118896653/ref=sr_1_1?s=books&ie=UTF8&qid=1413566986&sr=1-1&keywords=inbound+marketing). It lays out a step by step blue print for building a marketing strategy from the ground up. These things no longer need to cost a lot of money. Most of the stuff mentioned in the book can be done for free.
Good luck! Feel free to PM me any time if you have questions or need advice.
quindi un sito per incontri? se non dici almeno il settore non vedo come la gente possa esserti d'aiuto, non esiste una startup uguale ad un altra come non ci sono due imprese uguali, di conseguenza ci saranno problemi diversi
>sapere come cominciare l'attivita' dal punto di vista legale? in generale, ci sono siti dove potersi tener aggiornati, magari su come cambiano le leggi in italia su questo campo?
avvocato, qualsiasi attività sia non ti basta un portale, specialmente se hai a che fare con le informazioni degli utenti
>qualcosa su business per total beginners?
magari prova questo
Understanding the demographics that purchase your product or service. Engage with those folks on a human level. Offer them something free and build rapport. Empower them to realize their dreams in outdoor lighting. Ask them to tell a friend.
edit: read these two books -> https://www.amazon.com/Brains-Fire-Igniting-Sustainable-Movements/dp/0470614188/ref=sr_1_1?ie=UTF8&qid=1483989055&sr=8-1&keywords=brains+on+fire | https://www.amazon.com/Passion-Conversation-Understanding-Sustaining-Marketing/dp/111853333X/ref=sr_1_3?ie=UTF8&qid=1483989055&sr=8-3&keywords=brains+on+fire
Looks like a pretty good resource. Although the site is all over the place lol. I was actually looking at this book which seems like a good "reference guide/bible" http://www.amazon.com/eBay-Business-All-One-Dummies/dp/1118401662
If you only read one book, read this one: Marketing in the Age of Google
One of the best word-of-mouth marketing books I have read: Word of Mouth Marketing by Andy Sernovitz (no Amazon referral link).
You're right on this score, absolutely.
Have you read this book? If not, I highly recommend:
http://www.amazon.com/Big-Box-Swindle-Mega-Retailers-Independent-Businesses/dp/0807035009
Here are some that I enjoyed, I am particularly interested in cultural history. Jackson Lears: Rebirth of a Nation and William Leach: Land of Desire.
9780133507164
https://www.amazon.com/Commerce-2015-11th-Kenneth-Laudon/dp/0133507165
Is this typical of all your disagreements?
The simple subject of Bra's is so deep and nuanced you could
probablywrite a book or at least an article on it and still not come to an objective conclusion. If you were a guy (assuming gender based on username) I would accuse you of mansplaining.I suspect there is a deeper dynamic going on here. The whole group has made a broad generalization about a state just to piss you off. Looks like you all need to confront each other on a deeper level.
NAH.