Best sales books according to redditors

If you only do what average people do, your results will only be average. In which case, stick to index funds, because there at least you don't have to deal with tenants to get your average ROI.

Else...

• One guy I work with is up at 6 am each day, looking at what new things hit the market. Writes offers sight-unseen, with an inspection contingency in place, by noon. He buys one or two a year, but he's checking things out 365 days a year, waiting to pounce.
  
  
• Appreciation v cashflow dial. You can turn it one way for cashflow today, the other way for appreciation tomorrow (placing a bet on the local economy). Or you can be smarter than the dial, and know something no one else knows.
  
  
• Go /r/outside. Eyeballs version 1.0. Drive/knock/mail/call. Hustle. Grats, you're in sales now, go sell someone on why they should sell you their triplex even though they didn't even realize it was for sale & at or close to the price that you want to pay. Own that fact and stop thinking it's a bad word. I feel that a lot of REI had sales backgrounds at some point, and don't realize this helps them immensely. Book for ya if you haven't sold anything since you were in the scouts as a kid.
  
  
• Related to above about going outside: hidden / inaccurate MLS data, that you will only see by going there in person. The large SFR that's priced like an SFR, but you can close & lock a single door, throw a kitchenette in, and poof it's an duplex. Typically older homes, victorians in my area. I can't speak to the legality of this WRT your local building codes and ordinances and tenant rights and all that.

Here's some useful things I give to new sales managers/heads of sales:

http://hivemind.innovationcompany.co.uk/presentation/sales-management (this is my sales management model) - ignore the squashed design for now, it's being designed, but click on the hexagons to delve deeper - very useful info for a new manager. Resize your browser window to make it look "right".

Again, for the sales team, get them to understand the power of questions - SPIN is amazing, but get them to read about Sharon Drew Morgen (Neil Rackham's great ally - he loves her, but other sales gurus don't - long story, but Rackham is right and they're wrong)

http://antholo.net/tag/sharon-drew-morgen - some great info here about her and her thoughts - she's the best kept secret in the world of sales.

http://antholo.net/tag/spin - Collection of SPIN Selling reviews/overviews (some of them are better than reading the book)

http://hivemind.innovationcompany.co.uk/presentation/sales-questions - my HiveMind about sales questions

Dave Brock's sales management book is essential. Quite new and brilliant - he's an expert with sales management stuff:
https://www.amazon.com/Sales-Manager-Survival-Guide-Lessons/dp/0997560207

My personal suggestion would be no sales seminars, but get him to read everything that Sharon Drew Morgen writes about questions and use the links above to the books and guides.

Hope that helps :)

You need to do customer development, check out books like "The Mom Test" and "Lean Customer Development". But before your prospective customers will want to talk to you you need to get some credibility. Try to create some content that solves problems that they are aware of, then you'll be able to talk with them.

Rationalizing why a version is better never works, people don't like to be told that they're wrong. This is why graphic design is 50% salesmanship. Selling clients on a concept is half the battle. There are tried and tested ways to present ideas that don't come across as "I know better than you so do it this way...". Even body language can play an important role. I recommend getting some good books on sales psychology and pitches. Pitch Anything and The Challenger Sale are good starts.

Congrats on your first SQL! I can recommend three books:

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Fanatical Prospecting by Jeb Blount

Prob the best book out there on prospecting. Takes you thru the do's and dont's of prospecting in a really good way. Easy read, a lot of great tips and a gamechanger if you apply some of the techniques in your work.

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Objections by Jeb Blount

Objections..and the fear of rejection. This is not a book with answers on objection A, B, C etc.. The book goes more in depth on the phsycology of how they arise, what is does to you and how to handle the emotions. I have read many "easy fix" objection books with predefined answers to different objections but that don't work since each situation is unique.

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Selling from the heart by Larry Levine

Great book on how to sell yourselv (no phun intended). The book is based on how to build trust, which the one of the most important part of sales IMO and Larry gives great examples from his and peer experiences.

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There's a lot of sales book out there but these are my top 3.

The Only Sales Guide You'll Ever Need by Anthony Iannarino. Honestly, I've read probably 15-20 but this one is engaging. It'll give you challenges at the end of each chapter.

I wrote this without reading your post on what kind of book you're looking for however, I stand by my recommendation.

Link: https://www.amazon.ca/Only-Sales-Guide-Youll-Ever/dp/0735211671

I've read a lot of business books in the past year. These include:

7 Habits of Highly Effective People

Rich Dad Poor Dad

Think and Grow Rich

How to Win Friends & Influence People

Secrets of Closing the Sale

How to Master the Art of Selling

The E-Myth Revisited

The Compound Effect

The Slight Edge

The $100 Startup

The Toilet Paper Entrepreneur

I have 4HWW waiting to be read, in addition to about 15 other books that are sitting there, waiting to be read.

The $100 Startup is very inspiring, especially for people who have no chance at securing a "normal" job (I dropped out of college). The Toilet Paper Entrepreneur is also very informative. But out of this list, by far, my two favorite books are The Compound Effect and The Slight Edge. #1 going to The Slight Edge. Read this book. Maybe it won't apply to everyone as much as it did to me, but it totally changed my attitude towards life.

For B2B sales I highly recommend:

The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth - https://www.amazon.com/B2B-Executive-Playbook-Sustainable-Predictable-ebook/dp/B005VSIWS8

The Challenger Sale: Taking Control of the Customer Conversation - https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355/ref=sr_1_1?keywords=challenger+sale&qid=1566649998&s=books&sr=1-1

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That second book is more sales-focused if that's specifically what you're looking for. The first is about operating and growing a B2B organization as a whole, especially related to sales.

Had this list together from a blog post I wrote a few months ago. Not sure what exactly you're looking for, but these are my favorite books and I'd recommend everybody read them all. There are other great books out there, but this is a pretty well rounded list that touches everything a company needs.

The Lean Startup https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898

Business Model Generation https://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417

Hooked: How to Build Habit-Forming Products https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788

Talking to Humans https://www.amazon.com/Talking-Humans-Success-understanding-customers-ebook/dp/B00NSUEUL4

Predictable Revenue https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213

To Sell is Human https://www.amazon.com/Sell-Human-Surprising-Moving-Others/dp/1594631905

Rework https://www.amazon.com/Rework-Jason-Fried/dp/0307463745

Delivering Happiness https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446576220

If you are open to reading, this is a research-driven wealth of information that can help you understand the anatomy/physiology of cold calling and what actions you can take to improve:

https://www.amazon.com/Psychology-Sales-Call-Reluctance-Earning/dp/0935907122

> We’re literally trained to find logical flaws in others’ arguments

For what it's worth, I do this too. It's relatively easy, and a great way to shoot bad arguments down.

However, also recognize that most political arguments are rooted in belief and identity. These things are wholly emotional decisions, and far too many people take challenges as personal attacks. How you phrase what you want to say is just as important as what you're saying, and it's important to address the emotional aspect of the argument first, because if you don't, the other person will not listen. A lot of people don't like confronting their own beliefs, because those beliefs are the basis for their worldviews. It's hard, especially when they're wrong or hurtful.

I would suggest digging into sales tactics as a way to overcome this. "How to Master the Art of Selling" by Tom Hopkins is a great guide about overcoming communication hurdles, because ultimately you're selling yourself, and doing that requires a lot of nonverbal communication- something academia doesn't really teach well (from my experience). It's a lot of little things that seem silly at first glance, but applied correctly, it works.

For example: when discussing a sticky political debate, you can use the "feel felt found" method of redirection: "I feel you, and I felt that way for a long time, but when I found [supporting information], I learned [your point]." Acknowledge the feeling behind their position (ie what they're actually communicating), align with them (make it personal so they feel comfortable and actually listen), then redirect them to your chosen topic.

There's no perfect solution that works 100% of the time, but things like this can absolutely sway people. Once they trust you as a person, they're far more likely to value your points as knowledge, not just opinions.

Is it manipulative? That depends on your perspective and what you're selling. In this case it's "empathy and knowledge", so that's not so bad. If you were a Pickup Artist peddling "your dick", an appliance salesman hustling unnecessarily expensive accessories and warranties, or a televangelist guilting the gullible into donating to a charlatan? Absolutely. When I was in sales, I took the approach of "I am an expert and they're paying me for my time", but didn't try to sell people into stuff they didn't actually need because they'd just return it, because frankly... that was the only way I could justify it to myself. Regardless, though... it works, and it works for a reason. Most people don't pay attention to that level of conversation, and you can absolutely use that to your advantage when necessary.

Yeah, it's a pain in the ass to have to do this extra work, especially when dealing with issues like race, but the results are ultimately what matters. That said, don't coddle the assholes, don't get suckered into baited questions, and you are absolutely under no obligation to hold their hand or do all the emotional work for them. If you can reach them, all you have to do is plant a seed.

Here's a few more ideas for you:

• Theracane (use several times a day, as recommended by book in next bullet point)
  
• The Trigger Point Therapy Workbook
  
• Dry needling (in some states a PT can do this; in other states an accupunturist can approximate this, or a sports medicine doctor can do it)
  
• The Mind-Body Prescription - I know this sounds like mumbo-jumbo, but there's truly some good evidence that trigger points are partially/largely a physical response to psychological issues. When nothing else works, I highly recommend keeping an open mind and trying this out - I thought it sounded ridiculous, but after years of pain it cured my inability to use my right hand at work (for a mouse) in just a week. Lots of success stories from programmers here.

When you sign up for the Level I course, you'll receive a copy of Sales and Service for the Wine Professional by Brian Julyan. Much of the Level I course will be taught from this book, so it will be helpful to familiarize yourself with it.

I'm a big fan of the World Atlas of Wine by Hugh Johnson and Janis Robinson, since it focuses on regions and appellations and explores wine from there. Great for getting to know the smaller sub-regions that you'll be expected to know for future exams.

I also have a copy of the Oxford Companion to Wine by Janis Robinson. It's more of a reference manual than a book you can read straight through, but if you come across a term or a region you're unfamiliar with, this will be a great reference.

I also recommend Karen McNeil's Wine Bible and Wine for Dummies for a more conversational, digestible overview of wine. They won't delve too deeply into the Master-Level details, but for Levels I and II, they'll help immensely.

See this link for the Level I syllabus and recommended reading list from the Court of Masters. Hope that helps out. I took and passed Level I about two years ago, and will be sitting for Level II this year. PM me if you have specific questions about the test. Level I is pretty easy if you've been working with wine for a while, so October/November should be an attainable goal.

Really just read http://www.amazon.com/Sales-Service-Professional-Brian-Julyan/dp/1844807894/ref=sr_1_1?s=books&ie=UTF8&qid=1376364168&sr=1-1

It's what the test is written from and the practice test in the back is essentially the level 2 exam. Use this for level 1 and this plus a few others for certified and you'll be golden.

Selling what?

http://www.amazon.com/Cant-Teach-Ride-Bike-Seminar/dp/0967179904
http://www.amazon.com/Selling-VITO-Very-Important-Officer/dp/1440506698/ref=sr_1_1?s=books&ie=UTF8&qid=1422481077&sr=1-1&keywords=selling+to+vito

The Challenger Sale is good.

I agree with /u/Neat_Description

If you don't intend to complete a degree, or leverage the coursework towards a career objective, I'd hold off on university until you reach a point in your life where you can pay cash for classes as a non-degree-seeking student.

I understand & respect your wish for deeper understanding of your passionate hobby, but taking out student loans for a hobby that has no impact on a career doesn't make a lot of sense.

You might try:

http://www.openculture.com/literature_free_courses

https://www.classcentral.com/subject/grammar-writing

https://www.edx.org/course?search_query=literature

https://oyc.yale.edu/english

https://online.stanford.edu/courses/sohs-y0001-adventures-writing

https://online-learning.harvard.edu/subject/humanities

https://www.amazon.com/Do-Story-story-world-listens/dp/1452171467

https://www.amazon.com/Unleash-Power-Storytelling-Hearts-Results-ebook/dp/B079XW94M5/

https://www.amazon.com/Whoever-Tells-Best-Story-Wins/dp/0814409148/

I had severe 'chronic' carpal tunnel (also supposedly caused by a pinched nerve) for 5 years. No treatments worked, all my doctors were out of ideas and unaware that a cure even existed. Then I read this book and was completely and permanently cured in less than a month. It proposes a novel theory of chronic pain and how to cure it that worked for me and many others. I don't know if sciatic nerve pain is one of the things it can cure, but it sounds like it may be.

Tom Hopkins - How to Master the art of selling was great

no affiliate link: http://www.amazon.com/How-Master-Art-Selling-Hopkins/dp/0446692743/ref=sr_1_1?ie=UTF8&qid=1319257923&sr=8-1

How to Master the Art of Selling/Tom Hopkins

It gives you a pretty good idea on the basics.

Some people consider Mark Dawson's approach somewhat out of date, with the way FB algos have changed. I heard about this book and found it super helpful. FWIW.

I'd also recommend taking a look at Nicholas Erik's site.

Hey Friend,

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Fellow musician and programmer here. Use my hands a lot, was experiencing painful RSI symptoms. Be open minded but I do recommend this book https://www.amazon.com/dp/B000FA5SJS/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

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You'd be surprised at how much pain your own mind is inflicting on yourself right now. My hands feel amazing now. Good luck.

​

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My pleasure!

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All that is awesome! Your response means you're doing everything right as far as I can tell.

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Maybe illustration doesn't have "trade shows" but maybe there are more art shows to get involved in? Even if it's just volunteering to help work the event if there's no room to post your art.

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Competitions can be expensive but I think personally that the ROI would probably be way worth it. Don't quote me, but I'd be willing to bet that you could probably write off the entrance fee as a business expense on your taxes, which makes it "free" :D

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For art hanging, if after 6 months to a year I would move it to another place. Oh! Afterthought! You could potentially have the opportunity to hang your art at one of these new businesses, maybe they'll even want to purchase it themselves if they're still settling in.

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I'm not familiar with MailChimp but it should be like any other mass mailer. Do you have the automation set up for different types of outcomes? For example, if the person doesn't open the email it sends a follow up message. You can get really intense with these and following up is important. I would also make the emails seem as personalized as possible.

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If you like to read about sales stuff I would love to recommend this great read to you!

Tom Hopkins is killer. He's smart and has sold a ton of different things and is an authority on selling. (He once sold 365 houses in a year)

I don't think you should be worried at all about asking your freelancing friends questions as long as you don't ask in a way that makes it seem like you're asking for their clients. You're new-ish at this, everyone needs a little help now and again :)

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I think your last thought about reaching out is a good idea! With your own personal flair you can be like:

• If they're local - "Hey [Name], it's been a bit since our last project. I was gonna be in your neighborhood around X time and would love to catch up over coffee/lunch if you're available!"
  
• If you work remote for them - "Hey [Name], it's been a bit since our last project and I just wanted to check in and see how things were going. I've been doing some cool [work] and thought you might like to check it out. Any cool projects going on on your end?"
  
• If you're cold emailing/calling - "Hi [Name], I'm Whinyartist and I do x work. I like your company/business/past work and would love to collaborate with you on future projects. Would that be something you're interested in?"
  
• If you're cold emailing/calling #2 - "Hi [Name], I'm Whinyartist and I do x work. I like your company/business/past work and would love to collaborate with you on future projects. Would you be available for coffee on x day or x day to talk about how we could help each other out?"
  
  • \^These last two need finessing lol but you get the point I hope.
    
    ​

Being more personable only matters in relationship based selling. What customers care about more than you being some cool as guy they want to take to launch or invite to parties is if you can make a true impact on their business and teach them something they didn't know before.

It's called Challenger Selling, I implore you to read the book The Challenger Sale: Taking Control of the Customer Conversation

Alternatively you can get the gist if you watch this YouTube video
The New High Performer: Why Challengers Succeed - CEB Sales Summit

The Challenger Sale would be a great book for you to read.

I am a huge fan of the Challenger sale.

https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355/ref=sr_1_1?ie=UTF8&qid=1503067846&sr=8-1&keywords=the+challenger+sale

It's just B2B sales. I like Soft Selling in a Hard World because it suits my style and personality.

Read this

It has guidance and strategies for how to get in to see executives.

Incredible read, and can help eliminate some of the learning curve.

The Only Sales Guide You'll Ever Need - https://www.amazon.com/Only-Sales-Guide-Youll-Ever/dp/0735211671

I really liked The Challenger Sale - http://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355/ref=sr_1_1?ie=UTF8&qid=1425955496&sr=8-1&keywords=The+challenger

My current company has me selling off this god awful fucking outdated book and "technique." So obviously I do what I think is best for the modern era.

I get the core content of what he's trying to convey, but my sales leadership is more outdated than this dude's outdated pop culture references.

I think the best sales books are The Challenger Sale, The Challenger Customer, and The New Solution Selling

AND!!! Personally, I think, especially as you progress into a more advanced sales career, THE takeaway of what it is to sell in a modern world is best encompassed in The Challenger Customer...it more or less boils down to the fact that customers are more informed than ever, old-school "slick" sales techniques do not work, and by the time the customer is meeting with you, they are like 75% into the buying process.

The days of being the smooth talking sales guy are over (thank god!).

Start with Miller-Heiman
http://www.amazon.com/New-Strategic-Selling-Successful-Companies/dp/044669519X/ref=sr_1_5?ie=UTF8&qid=1464613332&sr=8-5&keywords=solution+selling

Then up your game with the Challenger Sale
http://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355/ref=sr_1_1?s=books&ie=UTF8&qid=1464613441&sr=1-1&keywords=challenger+sale

Be relevant and realize that CEOs rarely research decisions, rather they rely on members of their team to do the research and report findings to them for a decision.

There's a lot of talk about influencer selling these days purely for that reason and, in my mind, it's a more effective way of selling to C-Suite decision makers than just going to the top. I'm a big fan of having allies on my side within the organization and selling through them is one of the best ways to cultivate an advocate for your business.

Keep in mind too that it's rarely the CEO that feels pain specific to the product that you're selling and that there are others even within the C-Suite that likely feel it more (think COO, CMO, VP Sales, etc.) Being able to solve someone's specific problem as well as providing a different perspective allows you to be more valuable to an organization and makes you more resistant to competition, especially competition based on price.

I'm glad that my previous post helped you.

Here are all the local Amazon links I could find:


amazon.co.uk

amazon.ca

amazon.com.au

amazon.in

amazon.com.mx

amazon.de

amazon.it

amazon.es

amazon.com.br

amazon.nl

Beep bloop. I'm a bot to convert Amazon ebook links to local Amazon sites.
I currently look here: amazon.com, amazon.co.uk, amazon.ca, amazon.com.au, amazon.in, amazon.com.mx, amazon.de, amazon.it, amazon.es, amazon.com.br, amazon.nl, if you would like your local version of Amazon adding please contact my creator.

Here are all the local Amazon links:


amazon.co.uk

amazon.ca

amazon.com.au

amazon.in

amazon.com.mx

amazon.de

amazon.it

amazon.es

amazon.com.br

amazon.nl

You can use Facebook Groups or an appropriate subreddit.

But before you start interviewing, I recommend you read The Mom Test: https://www.amazon.com/dp/B01H4G2J1U/ref=pe_385040_118058080_TE_M1DP

It's a great read that will help you ask the right questions. Hope this helps.

The Mom Test is quite succinct and makes some excellent points about what questions to ask and why https://www.amazon.co.uk/dp/B01H4G2J1U/ref=cm_sw_r_cp_apa_Io.jzbVEPG44Z

The only book that really matters.

https://www.amazon.com/Soft-Selling-Hard-World-Persuasion/dp/0762404019

Just remember that if you are not there to actually help people, (other than yourself) then you are not relevant.

So in order to understand the customer and to know how to apply your product to make THEIR life better, you have to ask questions and you have to listen...and really understand. Put yourself in their shoes.

Having heart and being honest and really wanting to help people is what sales is all about.

I prefer customer interviews, e.g. The mom test (not affiliated) https://www.amazon.com/dp/B01H4G2J1U - you'll be able to capture potential problems that surveys will not.

I have also used Mechanical Turk on a few times but it was mostly a waste (for trying to validate product idea / improve onboarding / identifying new customer segments).

• Not every sales environment is the same. A CEO being intense and unlikeable is not something you have to accept, there are better jobs.
  
  To give you some reference I work for a 300+ company, SAAS, I am an SDR and have met every VP/CEO/Head and never once has anyone being in any way unpleasant. My boss, although is weird, is also not like that. Choose the environment that suits your personality.
  
  
• Are you doing well, average or poor?. If you suck, the environment is always different. If you're doing well, your boss relaxes, everything gets easier and smoother. If you suck, first talk to the people doing well and schedule time on their calendar and ask them how they do better.
  
  Read, "How to make friends and influence people", "Challenger sale", "(The SAAS Sales method for Sales development reps)[https://www.amazon.co.uk/SaaS-Sales-Method-Development-Representatives-ebook/dp/B07BJD5TPT]"
  
  In that order, and read them fast. You can have that done in a weekend. The third book is the most powerful, if you're an AE, read the second. (I know ad sales is different, but the methods are similar)
  
  
• The anxiety is always there. It sucks, just gets better, suck it up and push through. Things don't get easier if you quit, always be focused on the goal even if you miss it. I've had some real lows, but do not beat yourself up, get over it immediately and hit the ground running. Get better and build a predictable way to hit number month on month, you can't guarantee 100%, but starting on 30% of goal at the beginning of the month makes things easier.

You might want to check out my new ebook: The Ultimate Mobile Office - Working on the Go: a resource guide for Road Warriors
https://www.amazon.com/dp/B073J3RCTH/ref=cm_sw_r_cp_apa_nBdyzbVH8A1XS

Disagree with the notion that most vendors provide the same products, especially when it pertains to professional services engagements. The vendors that position their solutions on price certainly fall into that category. However there are the select few that are truly solution agnostic and focus on embedding themselves in the day to day experiences of the customer so they can understand the requirements. These vendors are in a better position to engineer a solution that meets the customer needs. The relationship between customer and vendor is a healthy byproduct of the engagement, as opposed to the relationship being the reason for the engagement. There's plenty of data out there that also suggests that it's no longer solely about the relationship.

These two books helped me understand complex sales, especially those involving multiple stakeholders and the disfunction that often occurs within the decision making. process.

The Challenger Sale by Matthew Dixon

https://www.amazon.com/dp/B0052REP7K/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

The Challenger Customer by Brent Adamson

https://www.amazon.com/dp/B00SI02FLG/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

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I'd also recommend The Challenger Sale if you want a specific process. Here's a recap.

There's a whole book written on how and why some sales people are afraid of calling. Here it is: http://www.amazon.com/The-Psychology-Sales-Call-Reluctance/dp/0935907122

Good start is - to sell is human https://www.amazon.com/Sell-Human-Surprising-Moving-Others/dp/1594631905

Sure! The best resource are blogs; here's some I read every day:

• Anthony Iannarino - The Sales Blog: http://thesalesblog.com/
  
• Geoffrey James - Inc.com Sales Source: http://www.inc.com/author/geoffrey-james
  
• Jim Keenan - A Sales Guy: http://asalesguy.com/
  
• Jill Konrath - Fresh Sales Strategies: http://www.jillkonrath.com/sales-blog/
  
• Mike Weinberg - the New Sales Coach: http://newsalescoach.com/
  
  Books:
  
  
• The Challenger Sale: http://www.amazon.ca/The-Challenger-Sale-Customer-Conversation/dp/1591844355
  
• SPIN Selling: http://www.amazon.ca/SPIN-Selling-Neil-Rackham/dp/0070511136/ref=pd_sim_b_5/180-3515090-2352529
  
  There's lots more out there, but I think this is some of the best.

Sales Manager Survival Guide - David A Brock

https://www.amazon.com/dp/B000FA5SJS/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

Fixed my tendinitis.

Don't believe the idiots saying "lul u tink taht ur mind cauze pain xDDd dummy... lern scienece idiot!!!!"

Dr. John Sarno caused quite a ruckus back in 1990 when he suggested that back pain is all in the head. In his bestselling book, Healing Back Pain: The Mind-Body Connection, he claimed that backaches, slipped discs, headaches, and other chronic pains are due to suppressed anger, and that once the cause of the anger is addressed, the pain will vanish. Relieved Amazon.com readers call this book "liberating" and say "it sounds too good to be true, but it is true." Sarno has returned with The Mindbody Prescription, in which he explains how emotions including guilt, anxiety, depression, and low self-esteem can stimulate the brain to manufacture physical symptoms including fibromyalgia, repetitive strain injuries, migraine headaches, hay fever, colitis, ulcers, and even acne. If these psychosomatic problems all sound a little Freudian, what with the repression of emotions in the unconscious, it's because Sarno unapologetically borrows from Freud for the basis of his theory and cites childhood trauma as a major source of emotional problems. He also says that his program is a "talking cure" of sorts, since patients must be convinced their pain is rooted in their emotions before healing can begin.

Read Challenger Sale. Seriously - it deals with this exact issue. Good book, all around.