(Part 2) Best media & communications industry books according to redditors

Then you're missing a piece of gaming history. I suggest digging into Smart Bomb, among other sources.

Your best bet to cover your own arse from any defamation is to actually read the law on libel/defamation.

This is the most common legal problem you will face with publishing interviews, but is unlikely to be a problem with what you are doing unless they say something particularly bad or you make them out to be a douchebag. It's a complicated law and I really recommend you look it up and seriously read into it if you are going to be publishing a lot of interviews.

I'd recommend you record the interviews, as well as ask them to state the spelling of their name into the microphone when you start so A) you get the spelling of their name correct and B) when you listen back it's clear which recording it is.

If you happen to know teeline or any kind of legitimate shorthand then it is important you date and sign the notepad at the front, as well as date the top of pages at the beginning of each interview.

It's important for your quotes that you have fully identified the person being quoted too, so don't start with "Stuart said". It needs to be formatted as something like "Stuart Freebridge, Head of Transportantion at Lincoln County Council said:" This only needs to be done the first time they are quoted, afterwards you can shorten it to Mr Freebridge etc.

I am by no means a qualified journalist! I have done some work experience but nothing paid and I'm only a second year journalism student. The law is extremely important and I really recommend you get something like McNae's.

That book is a handy reference and it is vital you read some of it if you are going to be publishing a fair few interviews on a variety of subjects.

A lengthy post, so sorry about that and I hope this helps! If you want any interview tips I have some I give out to the freshers when they work on my publication, but this post is long enough!

TL;DR : LEARN THE LAW ON DEFAMATION AND LIBEL.

I would recommend the McDonaldization of Society by George Ritzer and Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives by Timothy de Waal Malefyt and Robert J. Morais

Both solid reads, particularly Ritzer.

I've heard it also kind of bashes on Image Comics a lot, and if there's one thing that annoys me about criticism of comics it's the relentless bashing of the folks in Image like Rob Liefeld(Especially since in recent years he's become pretty outspoken against bigots to the point where alt-right website Bounding Into Comics whined about him, so he can't be all bad if those bigots hate him) so i'm a bit concerned about that going in. Not saying Image didn't have it's faults(yes Liefeld's artwork can get silly at times, but i'll be damned if it does not have a cheesy appeal to it) but it does at least deserve a lot of credit for paving the way for many acclaimed independent comics artists and writers of today(including Robert Kirkman as Image was the only publisher willing to take a chance on him, so Walking Dead basically wouldn't exist without them) by proving you didn't have to be employed by Marvel or DC to be succesful or make a name for yourself(many famous writers like Frank Miller, Neil Gaiman and Alan Moore ended up writing comics for Image as they strongly believed in their "Creator first" message).

So still going to read the book, but i'm a bit leary about that aspect going in.

Looks like Comic Wars finally came out on Kindle if that interests you:https://www.amazon.com/Comic-Wars-Marvels-Battle-Survival-ebook/dp/B008HJX38W/ref=sr_1_1?keywords=comic+wars+battle+marvel%27s+survival&qid=1566183325&s=books&sr=1-1

I'd really recommend the book Fighting for Air. It shows the negative effects of content consolidation.

Also, a lot of people don't realize how much territory CBS owns on the web. CNET, Gamespot, Metacritic, Last.fm, all the CBS-branded sites...all this traffic adds up and it's one of the largest earners of page views out there.

Anyone who is doing any form of journalism should own a copy of McNae's Essential Law. The law is complicated and very important.

Familiarise yourself with defamation and privacy law.

I find Ryan Holiday to be a fairly annoying writer but have you read this?

https://www.amazon.com/Conspiracy-Peter-Gawker-Anatomy-Intrigue/dp/B0794CLD44

I don't think it would benefit Yang to be associated with Peter Thiel in any way.

You need to go to the library and read up on the structure and history of the mainstream news media. I would start with this book, and then move on to this one.

And then rethink how the media works and where whistleblowers fit into all of this. I guarantee your views will change.

See what you are failing to understand, or ignoring is that the mainstream media is a complex topic and saying things like, "it's corporate media, it's there to disperse propaganda and control what Americans think" is to miss so much of what has been written about all aspects of the workings of the media industry.

Sure, the mainstream news media disseminates propaganda. But my guess is that you have a default position whereby quite literally everything is propaganda designed to control what people think, as opposed to informing people on current affairs.

If you really are interested in this topic I'd recommend reading a few books on the war… Aside from the books mentioned by Jnalvrz, I think Las Mil y Una Historias de Radio Venceremos is an amazing book about the clandestine radio.

There is also La Terquedad del Izote which is a first hand account of the radio's years.

I know he mentioned La Masacre del Mozote and I can't stress enough how chilling this book is.

I have never read Las Carceles Clandestinas but know enough about the woman behind the book to know that she is a fighter.

I was too little at the time of the civil war to remember much, but I have such vivid memories of the Ofensiva del 89 (I was 5 at the time). My mom, sister and autistic uncle walked across Soyapango to get to my great-grandma's house. I remember walking in between a soldier and a guerrillero shooting at each other and stopping because we had our white flag (made from my little sister's school shirt). I remember my mom trying to cover our eyes and noses so we wouldn't see or smell the dead bodies. And even though she tried, I remember seeing a kid (he looked so young) picking up bodies and throwing them on a metal cart to take who knows where. I remember hearing the helicopters and not knowing what was gonna happen. I also remember both soldiers and guerrilleros knocking on our house and coming in, my mom offering them some cigarettes because we were running out of food and she didn't have much to give.

It was years before I could hear a helicopter and not be terrified. I can't even imagine what it would have been like if I was older, or a boy.


Ninja Edit: If you can, I recommend watching Voces Inocentes. It's the story of a boy who is about to turn 12, which is the age at which they were recruited for either the military or the guerrilla. It never fails to make me cry.

Make sure you're on all the distributors, ie TuneIn, iTunes, Stitcher, podbean, spreaker, SoundCloud, player.fm, etc. Also make sure you book guests who can market for you.

I go in-depth about these various strategies in my book. Feel free to check it out and use it as a reference:

http://www.amazon.com/Podcastnomics-Book-Podcasting-Make-Millions/dp/069226888X/ref=sr_1_1?s=books&ie=UTF8&qid=1412799381&sr=1-1&keywords=podcastnomics

Need this book: https://www.amazon.com/Media-Effects-Research-Communication-Journalism/dp/1305077474/ref=pd_lpo_sbs_14_t_0?_encoding=UTF8&psc=1&refRID=8DZ17NBX9JBX0K9SNWWA

"Media Effects Research 5th edition.

$5 via Venmo

I had to lure him in private to get him to hire me to consult his business. Kidding. Some of the people I've helped in the past are a little more reluctant to share information openly here so it's easier to get to the meat of the questions privately. That's just been my experience, though.

Here's the info that I shared with coinhut92 without any of his personal details in here. Some of this is generalities and will vary from client to client:

• If you have no experience in publishing, this is the book I used to teach my magazine publishing class at my old uni: http://www.amazon.com/Starting-Running-Successful-Newsletter-Magazine/dp/1413305237

It will give you a great rundown of all the questions you need to answer before you even consider starting a magazine or newsletter. The author revises the book every so often so the information tends to be fairly current and at the core, a lot of it hasn't changed.

• Printing. Shop around for quotes. Your print quantity will determine what kind of printer to get quotes from. For quantities over 10,000 (10m, thousands is abbreviated to "m" in the printing business), web presses will usually be your best bet. For cost effectiveness, stay with a standard size (check with your printer for their standard size). Custom sizes cost more.

• Advertising to Editorial ratios. 50:50 is the max I would recommend and always lean towards more editorial. At 50:50, you can easily figure out your costs (one page of ads essentially pays for one page of editorial, easy enough).

• Ad Pricing. I wrote a little more about this ages ago for someone on my blog about pricing.

• Publishing print content online. There's no one method of how to make your magazine content work online the same way. Many people publishing digital versions of their magazines but this has not been highly effective as a way to sell additional ads. Taking content from your magazine and posting it online is fine, but the two are different beasts and will not always translate well. The best method is to treat the website as a website, not a magazine, and work it accordingly to drive people to purchase your magazine or ancillary products.

• Know your niche. Just like blogging, defining your niche is key. Print has the advantage of geotargeting more effectively than a blog. Use it to your advantage. Choose either a topic or an audience and build from there. If it's a topic, i.e. health and wellness, know the demographic you're targeting as well as the location. If it's a demographic you've chosen, i.e. affluent older white women, what topics will interest them most and what advertisers in your area will be looking to serve them?

But seriously, I do consult and I'm happy to help if I can.

Cashvertising

Great book on marketing, the psychology behind it, and how to put it all together. Very information-rich, not much fluff. Definitely a book to always have around.

Scientific Advertising

Often credited as the book that started the scientific, data-driven approach to advertising and marketing.

Tested Advertising Methods

Another classic that all marketers/advertising professionals should read.

The story of broadcast/cable media consolidation in the late 80's and 90's is a worthy comparison to where we are in the Net Neutrality debate today, at least as far as policy is concerned. I'd highly recommend reading Fighting for Air, by Eric Klinenberg, as an analysis of that history.

Though there are many important differences, both of these are classic tragedies of the commons. Klinenberg lays the blame on a weak (possibly corrupt) FCC, and even you say your qualms about government protections are that they will simply fail.

Perhaps this is ultimately Paul's argument, too. But if that's the case, it would behoove his legions of internet fans to acknowledge that they are campaigning for, or at least OK with, the destruction of the internet as we know it.

EDIT: Accidentally a word.

Yes this

http://www.amazon.co.uk/Mammoth-Book-Journalism-Books/dp/184119686X this

100 of the best newspaper articles -goes from Charles Dickens reporting on the French revolution all the way to the Iraq and Afghan wars of this and the last decade and covers a good portion of the writers worth reading and the events worth reading about in between.

Should be required reading for journalism students.

For fiction books - Michael Frayn's 'toward the end of the morning' (satire about 1970s British newspaper staff) and Evelyn Waugh's 'Scoop' 1938 satire of journalism.

http://www.amazon.com/Programmatic-Advertising-Transformation-Data-Driven-Professionals/dp/3319250213 - good for intro to programmatic
http://www.amazon.com/Personalized-Digital-Advertising-Technology-Transforming-ebook/dp/B00VGE90LE - started this one recently so can't tell much but several people from the industry recommended it

You should also hit up your library (or Amazon I suppose) for "Smartbomb: The Quest for Art, Entertainment, and Big Bucks in the Videogame Revolution". The title is weird, but I recall enjoying the read.

Read them within not too much time of each other, though probably over 6 years ago now easy.

You're like the kid posting in the coding forum who clearly doesn't know how to code.

For you: http://www.amazon.com/Bones-Introduction-Integrated-Marketing-Communication/dp/0742555410

Refer to Trust Me, I'm Lying: Confessions of a Media Manipulator

Seriously. Lot's of people on reddit act like they're ready to take up arms, but they can't even get their asses out there to knock a few doors or make a few phone calls.

No matter how many sarcastic teenagers put "democracy" and "republic" in quotation marks when discussing our government, there is still plenty people can do to make a big difference.

Obama beat the Hillary machine with small donations and massive voter contact. These methods work even better on the local level (i.e. in terms of replacing or petitioning your Representatives in Congress). Here's a book all about it.

> The one channel which has been at the Centre stage of graft and frauds had it's offices raided.

Don't forget Tehelka was almost shut down by the Drunkard for exposing his scams.

https://np.reddit.com/r/india/comments/6fdp9u/how_the_vajpayee_govt_went_after_tehelka_for/

There is a book about this by Madhu Trehan - http://www.amazon.in/Tehelka-As-Metaphor-Roli-Books/dp/817436580X/

Drunkard also went after Outlook but not so badly as he went after Tehelka.