Our daughter Mathilda is totally responsible for us creating The New People Company. It was out of necessity. Born in 2009, we found that her beautiful crazy hair was impossible to groom. All the brushes we tried that were available on the market at the time just didn’t do the job. This brush did and it works on all different hair types. It’s made of Polypropylene, which is biodegradable and recyclable. It is also dishwasher safe (top rack). You will love it because it works. Your baby will love it because it’s soft and gentle on delicate scalps. Our “Extra Soft Pure White” version is designed especially for newborns with it’s extra gentle bristles. And just to make it really perfect they come in fun colors too. That’s why we had to call it “The World’s Perfect Baby Brush.”
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